Sorry you missed the 10th Annual SFE & Commercial Excellence 2012... it was quite the 10th birthday party!

Eyeforpharma would like to thank the 1000 people who attended the event, despite the strikes going on... this is the most positive feedback we have ever had from an event:

"Still the best of it's kind"

President, Exploria

"This really is THE mega-event.. great place to benchmark best practices"

Functional Information Manager, Novartis

"Very inspiring.. great place to learn the future trends"

Regional Director, Pfizer

"Great content and having the opportunity to move across tracks which provided a great network of different people"

General Manager Spain and Portugal, Johnson & Johnson Medical D & D

"There were a wide range of lectures with excellent speakers.. something for everyone. 10 out of 10."

Business Intelligence Mgr, Janssen

Remember to pencil in the dates for the much anticipated Barcelona 2013, 19th- 21st March... the event is set to get bigger and better... to find out how we are going to do this be the first to download the new brochure

The theme of this year’s event, running throughout the presentations and workshops, was evolution. Your customers have evolved- have you?

A highlight for me was seeing this video used during the opening presentation from Ken Jones, CEO & President, Astellas!


There was a lot of knowledge shared throughout the 12 tracks and 11 workshops that took place…

Take a look at some of the content created at the event:

What made this event different from anything else?

  1. The biggest commercial pharma conference in the world- 1000 attendees to network with over 3 days of sun in Barcelona!
  2. SFE Europe was co-located for the first time with Emarketing & Mobile Europe & Medical Device Sales and Marketing..this provides you with the only event where you can meet the full pharma sales and marketing teams as well as your medical device counterparts
  3. Full access to all 3 conferences meant our attendees could choose from over 12 tracks and 11 workshops…customise your own conference experiences to suit your needs
  4. The biggest pharma exhibition space in Europe- providing you all the solutions under one roof!
  5. Our attendees heard from 70+ of some of the industry’s most forward thinkers:
Speaker

Per Hyllén
VP Corporate Sales Outcomes
Leo Pharma

Speaker

Ian Talmage
SVP
Bayer

Speaker

Lars Moller
Head of Oncology
Pfizer

Speaker

Adam Wood
Global Business Support SFE
Bayer


Speaker

Pierre Morgon
VP Franchise & Global Marketing Operations
Sanofi Pasteur

Speaker

David Verdura
Global Head CRM Operations
Novartis

Speaker

Kevin Crowe
Associate Director, Marketing and Sales Operations Europe
Human Genome Sciences

Speaker

Lee Gittings
Regional Accounts Director
Pfizer


Speaker

Michael Zaiac
VP Global Medical Affairs
GSK Biologics

Speaker

Kam Pooni
Senior Director Market Planning and Commercial Effectiveness EMEA
Astellas

Speaker

Julio Huerta Herrera
Field Force Effectiveness Chief
Novartis

Speaker

Andreas Wandelt
VP European Business Effectiveness, Oncology
Pfizer


Speaker

Janice Haigh
Director Europe
Astellas

Speaker

Michael Baes
VP Innovation
Janssen

Speaker

Waheed Jamal
Vice President Global Medical Affairs
Bayer

Speaker

Omar Ali
Formulary Development
NHS


Speaker

Dr Frank Strelow
Director, SFE
Bayer

Speaker

Ifti Ahmed
Head of Sales Academy
Merck & Co.

Speaker

Tim Chapman
Global Head SFE
Vodafone

Speaker

Christoph Schmidt
Senior Director Global Commercial Excellence
Actelion


Speaker

Anne-Toni Rodgers
Payer Capability, Regional Lead EU
AstraZeneca

Speaker

Cornelius Erbe
Senior Vice President and Head of BU Product Management
DAK

Speaker

Sarah Strachan
Pharma Development Manager
Bupa

Speaker

Christian Naumann
VP, Marketing for General Medicines
Bayer


Speaker

Amanda Lindhout
Programme Manager - Innovation technologies
Danone Medical

Speaker

Giovanni Malgani
Field Operations Effectiveness Master Black Belt
Janssen

Speaker

Levent Arlsan
Sales Director
Janssen

Speaker

Mike Roby
SFE Director EU
Medtronic


Speaker

Enrique Álvarez
Strategy & Corporate Development Director
Merck KGaA

Speaker

Wim Kockelkoren
SVP Commercial Effectiveness
Astellas

Speaker

Waheed Jamal
VP Global Medical Affairs
Bayer

Speaker

Frédérque Santerre Chaboteaux
Director, Health Policy & Market Access
Merck Serono


Speaker

Paolo Morgese
Associate Director - Market Access
Merck Serono

Speaker

Andreas Claus Kistner
Global Head of Architecture
Roche

Speaker

Allan Mackintosh
PMAP Performance Manager
Grünenthal

Speaker

Alfredo Morate
VP KAM EMEA and Global KAM Practice Lead
Schindler


Speaker

Dirk Otto
Head of Marketing
Bayer

Speaker

Ulrich Koch
Vice President Business Development Emerging Markets
Bayer

Speaker

Duncan Trew
International Business Leader
Hoffmann La Roche


Following on the very positive feedback on the co-location of emarketing and SFE Europe we have some big things planned for next year to make this event even bigger and better.

It would be great to get ant ideas/feedback so please feel free to send me an e-mail.

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