How to manage paradoxical pricing strategies across Europe
With guest speakers: Frédérque Santerre Chaboteaux, Director, Health Policy & Market Access, Merck Serono
Frédérque is an expert on pricing and will show you whether it is possible to have a pan-EU pricing strategy
- Discover the differing importance of value, and how it is used to determine pricing across Europe
- Understand the convergence and divergence of pricing strategies and the issues that arise from such differing approaches
- Steps you can take to reconcile these management issues, and create a more streamline and manageable market access and sales strategy
