Global Launch Readiness: Commercial Model, Market Access and Medical Readiness
With guest speakers: Christian Naumann, VP Head of Marketing General Medicine, Bayer
Christian is an expert in global product launches and will show you how to create the right environment for your brand to succeed from launch to phase out
- Review the crucial steps you must take pre-launch to build the foundation for brand success
- Where and why market access must be involved, and its importance in ensuring that the value proposition is fully anchored
- Optimizing your scientific communication & pre-launch KOL collaboration
- How you can align your marketing activities to unlock the full potential of your brand to maximise sales potential
