Create a cross-functional KAM approach for payers
With guest speakers: Anne-Toni Rodgers, Payer Capability, Regional Lead - Europe, AstraZeneca
Anne has been invited to speak at SFE as she not only brings key expertise in creating payer value propositions but also knows how this can impact your KAM strategies
- Integrate market access, pricing and health economics within your organisation to deliver a stronger sales message to payer "key accounts"
- Understand how policy development shapes your value proposition to create successful proposals and tenders
- Explore the pitfalls of this KAM process and how best to prepare and address the common challenges
