9/11/2011 Your Stakeholders: "The new era of healthcare: How to create effective partnerships to drive your business"

Ken Jones, President & CEO, Astellas Pharma Europe

• Learn how to incorporate the customer perspective into your SFE model
• Understand who your main decision makers are: learn how to identify & work with them

9/11/2011 Key Account Management and Future Models: "Gain a competitive advantage: which sales model will work for you?"

Charlotte Sibley, SVP, Shire

• Discover how KAM, regionalisation and the up skilling of your organisation's people will play a part in future models and understand the impact these have
• Learn how to manage your territory to create a flexible deployment of the sales force

An exclusive podcast series, staring with:

29/11/2011 A podcast on mobile applications from Mike Roby, SFE Director, Medtronic:

• Understand the organisational challenges faced when integrating iPad into your sales force
• Hear the benefits of app integration as a sales tool and in engaging physicians
• Listen to the first adopters of mobile technology and learn how mobile can increase sales

6/1/2012 Podcast: "Death of the salesman, Birth of the businessman" Allan Mackintosh, Senior Performance Manager, Grunenthal

• Learn the new skill set required for your sales people in a new commercial environment
• Understand whether the era of the traditional medical sales person is truly over
• Discover whether the new salesperson will work in isolation or in a team