Industry leaders with proven track records

After 5 months of solid research and recruitment we've hand-picked the industry's leading minds. We'll soon have live an online networker allowing you to connect and ask questions to all the speakers before the event (once you're registered of course).

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Ken Jones

CEO & President

Astellas Europe

Presentation Title: Cannot be disclosed yet... watch this space!

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After outstanding feedback (over 80% of delegates from last years event said Ken's presentation was excellent) we are thrilled to have Ken back again, providing a very interesting case study that will definitely get you thinking

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Wayne Paterson

President of Europe, Canada and Australia

Merck Serono

Presentation Title: Cannot be disclosed yet... watch this space!

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With a phenomenal amount of experience across almost every geographical area, it is a pleasure to have Wayne speaking at SFE EU for the first time. He is a fantastic speaker whorls three aims are to "teach, entertain and entertain" - you don't want to miss this one.

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Lee Gittings

Regional Accounts Director

Pfizer

Presentation Title: Adjust to the KAM mind-set

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Lee has been invited to participate due to his on the ground experience and his straight talking attitude, he has been key to implementing Pfizer's UK KAM strategy over the last 5 years.

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Michael Zaiac

VP Global Medical Affairs

GSK Biologics

Presentation Title: European overview of key changes in regulation

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Michael is an expert in his field and has his finger on the pulse with regards to EU regulation - he'll deliver unrivalled insights on how changes in UK, Spain, Greece and Italy will affect your sales models

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Kam Pooni

Senior Director Market Planning and Commercial Effectiveness EMEA

Astellas

Presentation Title: The future of sales force excellence

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Kam is an international business director that delivers commercial excellence across different geographies and regions

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Julio Huerta Herrera

Field Force Effectiveness Chief

Novartis

Presentation Title: TBC

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Coming Soon...

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Andreas Wandelt

VP European Business Effectiveness, Oncology

Pfizer

Presentation Title: Balancing Global and Local in SFE and Analytics

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Andreas is an outstanding speaker, he'll help you understand where you need to position your global & local SFE analytics and show you how to get there

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Anne-Toni Rodgers

Payer Capability, Regional Lead EU

AstraZeneca

Presentation Title: Create a cross-functional KAM approach for payers

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Anne has been invited to speak at SFE as she not only brings key expertise in creating payer value propositions but also knows how this can impact your KAM strategies

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Levent Arlsan

Sales Director

Janssen

Presentation Title: Go mobile in 2012

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Levent is not a tech wizard but he is a forward thinking executive that can show you how he is embracing mobile to drive sales for his company

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Enrique Álvarez

Strategy & Corporate Development Director

Merck KGaA

Presentation Title: Stakeholders: The future focus of your sales force

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Enrique is a driver of innovation in the Spanish pharmaceutical market - he holds the firm believer that paramount to success in today's market is to change pharma's mind-set from product orientated organisation to a service driven organisation.

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Wim Kockelkoren

SVP Commercial Effectiveness

Astellas

Presentation Title: The future of sales force excellence

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Wim is an overall business leader with a distinguished background, it is a pleasure to have him as part of the SFE 2012 speaker faculty

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Mike Roby

SFE Director EU

Medtronic

Presentation Title: The iPad revolution

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I joined MDT in 1998 as a Sales Rep for the Neurological Division in UK. After 3.5 years I moved to the European office in Switzerland as a Product Manager also within the Neuro group. 3 years later I joined MDTs European Diabetes organisation and held several positions including most recently as European Marketing Director. In mid 2010 I took on the role of SFE Director for the Diabetes group and continue in that role to the present day.

I hold an MBA from Durham University in UK

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Andreas Claus Kistner

Global Head of Architecture

Roche

Presentation Title: The emergence of the digi-rep

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Andreas is key to the SFE speaker faculty, he is at the forefront of a fast moving curve within pharma sales, he'll give you Roche learnings on success and failures in rolling out the ipad to their sales force.

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Michael Baes

VP Innovation

Janssen

Presentation Title: The future of sales force excellence

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Michael brings a level of expertise that is hard to match in the SFE speaker faculty - he has the type of knowledge required for pharma to succeed in the current market - he has held senior sales & marketing positions working on major international brands in FMCG, OTC products and pharmaceuticals.

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Get the complete agenda & speaker lineup instantly via email
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