After outstanding feedback (over 80% of delegates from last years event said Ken's presentation was excellent) we are thrilled to have Ken back again, providing a very interesting case study that will definitely get you thinking

With a phenomenal amount of experience across almost every geographical area, it is a pleasure to have Wayne speaking at SFE EU for the first time. He is a fantastic speaker whorls three aims are to "teach, entertain and entertain" - you don't want to miss this one.

Per has been invited to speak due to his track record of success, he is constantly striving to create a state of the art sales organisation that has the customer at the heart of his corporate strategy - he'll be showing you Leo pharma managed to buck the trend and deliver double digit growth

Lars is a business leader of high calibre - he knows that it takes to get a long term strategy implemented and will show you how proper change management planning will ensure you achieve long term success

When it comes to using new technolgies to optomise sales performace - Adam is a leader. He'll show you how continually staying on top of new technologies will increase your top line

Morten is a GM that will bring a unique business perspective and will show you how to achieve more with less

Coming Soon...

Kevin is a SFE leader with year's of experience in regional and global SFE roles, he'll show you how to use multi-channel CRM to the best of your abilities

Lee has been invited to participate due to his on the ground experience and his straight talking attitude, he has been key to implementing Pfizer's UK KAM strategy over the last 5 years.

Michael is an expert in his field and has his finger on the pulse with regards to EU regulation - he'll deliver unrivalled insights on how changes in UK, Spain, Greece and Italy will affect your sales models

Kam is an international business director that delivers commercial excellence across different geographies and regions

Coming Soon...

Andreas is an outstanding speaker, he'll help you understand where you need to position your global & local SFE analytics and show you how to get there

Omar is a charismatic speaker with a knowledge base rarely matched in NHS drug appraisals, NICE Health Economic's and Health Technology Assesments

Frank see's through the KPI madness and evaluates qualitative indicators of performance

Janice is a pricing and market access expert with years of experience in how to create the right value proposition for your different customer segments

Dirk is a great speaker and as a consequence has been asked to speak at SFE 2012 - he is a business exectuve that knows how to make commercial success in emerging markets

Tim is a renowned speaker on Key Account Management and operates Vodafone's international team. His teching background makes him an insightful orator on how to extract maximum value from key accounts.

Anne has been invited to speak at SFE as she not only brings key expertise in creating payer value propositions but also knows how this can impact your KAM strategies

Cornelius is a leader in one of the largest public insurance funds and offers unrivalled insights into the working of his world to help you drive success in yours

Christian is an expert in global product launches and will show you how to create the right environment for your brand to succeed from launch to phase out

Giovanni is an SFE expert with over 10 years experience and can show you how to target and segment your message to the right stakeholders at the right time

Levent is not a tech wizard but he is a forward thinking executive that can show you how he is embracing mobile to drive sales for his company

Enrique is a driver of innovation in the Spanish pharmaceutical market - he holds the firm believer that paramount to success in today's market is to change pharma's mind-set from product orientated organisation to a service driven organisation.

Wim is an overall business leader with a distinguished background, it is a pleasure to have him as part of the SFE 2012 speaker faculty

Allan will show from the field examples of how Grünenthal nuture their first line managers and seek to create the super-rep

Coming Soon...

I joined MDT in 1998 as a Sales Rep for the Neurological Division in UK. After 3.5 years I moved to the European office in Switzerland as a Product Manager also within the Neuro group. 3 years later I joined MDTs European Diabetes organisation and held several positions including most recently as European Marketing Director. In mid 2010 I took on the role of SFE Director for the Diabetes group and continue in that role to the present day.

I hold an MBA from Durham University in UK

Ulrich spots the growth markets and exploits those opportunites - he'll give you key case studies on how to penertrate BRIC companies

When it comes to BRICK, E7 and working in ROW countries Duncan is a leader with significant experience, he will show you what is unique in these markets to make your brand stand out

Andreas is key to the SFE speaker faculty, he is at the forefront of a fast moving curve within pharma sales, he'll give you Roche learnings on success and failures in rolling out the ipad to their sales force.

Michael brings a level of expertise that is hard to match in the SFE speaker faculty - he has the type of knowledge required for pharma to succeed in the current market - he has held senior sales & marketing positions working on major international brands in FMCG, OTC products and pharmaceuticals.

Hear Ifti give you key case studies on how to create designated training programmes for second line managers to ensure that you are creating your future business leaders

Pierre is a seasoned business executive with key experience in creating the right relationships with distributers that protect your brand image and drive sales

Coming Soon...

Amanda is an innovator in pharma and has been in charge of creating the right platforms for 360 segmentation - hear her successes and failures

Christoph is a proven expert and can help you understand the enormous opportunities for continued growth in specialty selling

Waheed knows how to create credible relationships with your stakeholders because he has been one , his years as a surgeon in the NHS means that he truly knows what added value looks like for KOLs

Frédérque is an expert on pricing and will show you whether it is possible to have a pan-EU pricing strategy

Paolo will be arming you with key examples on how to create joint working agreements and what relationships with HTA's, Payers and Pharma will mean to your sales organisation