Commercial model: How to effectively penetrate the emerging markets
With guest speakers: Dirk Otto, Head of Marketing, Bayer
Dirk is a great speaker and as a consequence has been asked to speak at SFE 2012 - he is a business exectuve that knows how to make commercial success in emerging markets
- Hear key examples of how to overcome the obstacles of the new regulations, competition from generics and distribution challenges associated with these emerging markets
- Create an integrated system which is able to blend marketing, sales and R&D seamlessly - as well as continually evolving with the constant addition of new customers and stakeholders over the next few years
- Do huge territories mean lost opportunities? Learn how to manage your territory to create a flexible deployment of the sales force
