Adjust to the KAM mind-set
With guest speaker: Lee Gittings, Regional Accounts Director, Pfizer
Lee has been invited to participate due to his on the ground experience and his straight talking attitude, he has been key to implementing Pfizer's UK KAM strategy over the last 5 years.
- Understand the benefits of KAM methodology before adoption to increase company buy-in and maximise the potential for success
- Ensure implementation success; build a framework to manage the KAM process for your organisation base on your internal core competencies
- Understand how to segment the right accounts to maximise benefits from a KAM strategy
- Explore the pitfalls in the KAM process and how best to prepare and address the common challenges
