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What Makes a Patient Tick? Celgene is probing deep into the patient psyche to capture the moments that matter. Could this set a new gold standard?

Could Electronic Health Records Boost Clinical Trial Recruitment? Patient recruitment for clinical trials is commonly accepted to be a herculean task. A new platform, allowing scientists access to millions of electronic health records across a network of European hospitals, could make the process a lot quicker and easier - and, crucially, not at the expense of data privacy.

Raising The Curtain On Real-World Evidence RWE continues to animate expectations far and wide, but its success calls for level-headed pragmatism

Overcoming The Access Hurdle If pharma is to keep whizzing ahead, it needs to rethink its approach to market access

Webinar recordings - The early access masterclass: translate early access into wider access (25th Jan) For years, we have tried to align our market access and R&D departments in order to maximise launch options without adding significantly delays and development costs. Listen to the full webinar recordings here!

How Pharma Is Redefining Its Relationship With Payers Danielle Barron discovers how, despite its ups and downs, the relationship between pharma and payers is stronger than ever

The New Era of Observational Studies AstraZeneca's Head of Real World Evidence shares the story behind AZ's seminal RWE study and casts his projections on the future

Innovative Pricing: Out with the old, in with the new Pharma must seek alternative pricing models if it is to become a greater dynamic force

Surfing The Data Tsunami How pharma is working together with government, regulators, tech companies and their industry peers to establish a strong foundation for health data across Europe

Indication-Based Pricing: A Utopian Ideal? The potential benefits of moving to a variable pricing model based on indication are manifold, but is the US healthcare system ready?

Under Pressure Pharma must lay its cards on the table and build a more transparent relationship with payers

Pragmatic Trials: The Real-World Data Revolution Insights derived from real-world data are changing every facet of pharma but its impact on clinical trials may prove to be a crowning achievement

The Price Of Access With tight purse strings right across the world, innovative pricing schemes are a crucial step in delivering affordable healthcare

Shifting Gears McLaren has been a fixture of the Formula One circuit for half a century, but the company is now applying the technology it uses to monitor drivers and racing cars to solve health challenges

Instant Feedback Insights derived from “real-life” data are being billed as the next phase of pharma. But are payers convinced?


James Mackintosh

James Mackintosh

Global Project Director
eyeforpharma

Phone: +44 (0) 207 375 7163

Email: jmackintosh@eyeforpharma.com

Josh Bramwell

Josh Bramwell

Global Project Director
eyeforpharma

Phone: +44 (0) 207 375 7203

Email: jbramwell@eyeforpharma.com