Ensure your team thrive in the new regulatory environment.

It’s super early bird this week & I think we are going to be very busy. With over 30 registered already we only have 20 super early bird passes to distribute this week. So it is a matter of first come first serve – make sure you get your discounted pass by registering today here.

We have group bookings from most of the big players including – Nycomed, Novatis, Pfizer & Wyeth.   To see the full delegate list email me on:

keversole@eyeforpharma.com

The most senior thought leaders will present case studies on the biggest challenges that you are facing including:

Raja Mvsma, Head of Marketing CIS & Russia, Dr.Reddy's Laboratories will raise the question Is Closed Loop Marketing a futuristic hope? He will explore proven methods to send more focused and relevant messages to specific segments based on their attitudes, beliefs, and prescribing behaviour

Sergey Beloborodov, Head of Strategic planning, Novartis will discuss CRM: controlling or supporting function from medical representative perspective. You will learn how to change attitude to avoid situation when MR plays with reporting

Vladimir Perminov, Head of Sales, Nutricia,  will analyze the role of Key Account Management (KAM) for your business and explore the impact KAM has on business development

Download the brochure to see the full programme & speaker line up

Boost sales & marketing effectiveness with a correct pricing strategy, key account management & a customer centric approach:

• Do huge territories mean lost opportunities? Use KAM, regionalisation and the up skilling of your organisation’s people to create a flexible deployment of the sales force
• Keep your reps motivated, engaged and effective in this period of change
• Create autonomy at the First Line Management level to increase accountability & efficiency
• How to establish e-marketing value for your company – and measure whether your getting any
• Identify the best data source for your company & take advantage of Data, Segmentation & Targeting to visit the right customer with the right frequency
• Use multichannel CRM to give practitioners a choice while catering to their inability to get everything they need to know about a therapy from a single interaction

To see the full agenda click here

We’ve gathered a group of our most senior keynote speakers ever – including flying over experts from the US and Europe to give real insights into how change has been working for them, and how it can work for you too:

Gerhard Arnhofer, HCP Education Solutions Leader, Merck, USA
Daniel Ghozzi, Managing Director CIS, UCB
Jacek Sroczynski, MD, Boiron Poland
Ufuk Apaydin, Strategic Planning & Development Director, Roche Turkey
Dr Laszlo Sugar, CEO, Valenta Pharmaceuticals
Marina Veldanova, General Manager Russia, Ipsen

To see the full speaker line up click here

This is the most respected Sales & Marketing Conference in Russia...

Just take a look at what last year’s delegates said!

For the latest programme information please email keversole@eyeforpharma.com or call +44 (0) 207 375 7594.