Web 2.0 – A New Frontier for Pharma?

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This unique report will:

• Give you a comprehensive overview of currently available Web 2.0 tools and applications in pharmaceutical and other business areas
• Show you how you can make the best usage of the second-generation of internet-based services to stay ahead of the pack
• Explain how to structure social networks, blogging, podcasting and wikis to better communicate with your customers
  

Deliver Pharmaceutical Forecasting Excellence

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This report is based on a survey conducted by eyeforpharma. More than 3000 senior pharma executives took part, representing the world's leading producers of ethical drugs, generics and OTC products. To gain a more detailed insight into the trends and challenges facing the forecaster.

• Show you how pharmaceutical companies review their current forecasting models
• Deliver unique insights on how Big Pharma are combining innovative strategies with basic models for competitive edge
• Provide you with a roadmap for developing a forecasting excellence roadmap

Understanding Latin America - How to turn sales and marketing challenges into opportunities in the Latin American pharmaceutical market. Free cutting-edge business report

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• Identify how to meet sales targets in the changing Latin American marketplace by establishing reimbursement strategies and improve your relationships with local partners and governments
  
• Develop creative strategies to communicate effectively with the physicians and patients you need to reach.
  
• Find out how to become reliable partners in establishing the future healthcare system based on a holistic approach to marketing by bringing value-added services
  
• Understand the challenges and discover the best practices of strategic portfolio management including niche, mass-market and innovative medicines to ensure success in the dynamic Latin American market
  
• Explore the most effective practices to tightly integrate the sales force with the rest of the industry in order to follow the changing demands of the global marketplace

The European pharmaceutical industry: Delivering sales excellence in turbulent times

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• Show you how pharmaceutical companies are reviewing their current sales models
  
• Deliver unique insights on how Big Pharma are combining innovative strategies with basic models for competitive edge
  
• Provide you with a roadmap for developing a sales excellence roadmap

Stand out and gain share in Generic Drugs Markets

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• Find out what market trends dictate for generics and how you can position yourself for maximum gain
  
• How to identify the most effective promotional tactics that will make your drugs stand out and enhance your bottom line
  
• What additional value added services can you easily implement to gain maximum differentiation from the biggest competitors
  
• Key success factors that ensure your marketing campaigns fit your brand development strategies

Survey on eDetailing & Online Marketing

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• Find out what all pharma companies are doing and planning with their web-based marketing initiatives
• Understand where best to invest in online marketing according to your company and product profile
• Explore the opinions of other pharma companies in order to work out your own unique competitive advantage

Building a better pharma rep with mobile technologies

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• Build a better pharma rep through the use of mobile technologies
• Evaluate pharma’s unique mobile challenges and opportunities
• Reinvent pharma sales using mobile technology
• Understand the future of mobile and wireless strategies and the impact on your bottom line

Collaborative Approaches to Tackling Patient Compliance

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• How to overcome one of the pharma industry’s greatest obstacle – lost revenue from patient non-compliance – to obtain continued growth
• Building strategic partnerships and implementing joined initiatives within and outside the industry to promote a culture of patient compliance and adherence
• Blueprints for delivering your message successfully through multi level approaches to patient communication and education

Sales Force Effectiveness Japan pharmaceutical report

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• Evaluate the most profitable strategies in sales force effectiveness including the use of segmentation and targeting and sizing
• Determine potential solutions based on the insights on leading sales force managers
• Use this report to benchmark your company and find out how well your sales strategy is performing compared to others.
  

Marketing ROI: Industry Trends and Best Practices

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• Evaluate the most lucrative ways to monitor, measure and quantify your marketing strategies for maximum ROI
• Explore best practices based on real-life pharma case studies for maximizing your marketing investment and delivering the optimal marketing mix
• Discuss proven techniques for targeting your most valuable customers to identify the lifetime value of each and every customer

Pharma Sales Force Effectiveness Supplement: Produced by SCRIP and eyeforpharma

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• Evaluate the most profitable trends in sales force effectiveness including the realignment of investments, force deployment and monitoring progress
• Determine practical solutions to develop customer-centric strategies that gain efficiencies for your sales forces
• Hear first-hand insight on how to use your sales force as a source of innovation for improved targeting and segmentation
• Gain knowledge on how to execute practical implementation of sales force strategies for your company… successfully!
• Learn how to position your sales forces to shift from a defensive strategy to an attack initiative.
• Find out how to effectively use collaborations to improve sales force performance

Drug Safety: Effective communication and transparency of clinical data

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• How the call for an increase in clinical data transparency will impact your communication planning strategy
• Effective solutions for avoiding pitfalls in publication planning, including how to be realistic with your planning and how to comply to the review process as set out by journal editors
• Extended publicity plans for complementing your publication plan using broader media channels

Drug Safety: Effective Accumulation and Management of Clinical Data

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• Effective ways to accumulate clinical trial and post marketing surveillance data for improved quality of safety on your marketed drugs
• Evaluate the pros and cons of e-tools for fast and effective late phase clinical data collection
• Techniques for ensuring data is interpreted efficiently and evolving information on the benefits and risks is evaluated for streamlined safety reporting

Free cutting-edge business report: How to turn sales and marketing challenges into opportunities in the CEE pharmaceutical market.

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• Identify how to meet sales targets in the changing CEE pharma marketplace by establishing reimbursement strategies and developing creative relationships with governments
• Indicate sensible solutions for pharmaceutical companies to become reliable partners in establishing the future healthcare system based on a holistic approach to marketing by bringing value-added services
• Cover essential tips on how to develop strategic portfolio management including niche, mass-market and innovative medicines to ensure success in the dynamic CEE market
• Explore the most effective practices to tightly integrate the sales force with the rest of the industry in order to follow the changing demands of the global marketplace

Patient compliance: Barriers, best practices & measuring ROI for patient compliance programs:

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• Deliver first-hand insight into the present and future concerns for implementing successful patient compliance programs
• Identify the most pressing issues facing patient compliance teams across the industry
• Recommend potential solutions to overcome adherence barriers and to maximize compliance program ROI

Sales force effectiveness: Industry trends and best practices

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• Evaluate the most profitable trends in sales force effectiveness including the realignment of investments, force deployment and monitoring progress
• Determine potential solutions based on real-life pharma case studies for developing customer-centric strategies
• Provide first-hand insight into how to use your sales force as a source of innovation for improved targeting and segmentation.

SALES FORCE EFFECTIVENESS ANALYSIS

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• Evaluate real life pharma case studies on how you can make sales force effectiveness gains in today's pharma marketplace
• Show you how to drive business through targeting, optimized frequency and delivering the right messages to the right customers
• Provide first hand insight into how you can achieve sales force flexibility through resource and promotional effectiveness as well

Parallel Trade: Europe

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• Unique overview of the factors affecting parallel trade in Europe
• Identify the most pressing issues facing pharmaceutical companies in the EU
• Provide a thorough analysis of parallel trade in the last six months and what will happen in the near future