Target SFA Suite deployed by Watson Pharmaceuticals

ALLENTOWN, Pennsylvania (October 06, 2004) -Watson Pharmaceuticals has licensed Target Software's Target SFA mobile pharmaceutical sales software suite.

The suite is being implemented for Watson's entire field sales force. Field sales representatives and managers from Watson's Specialty Products, and Nephrology groups are currently being trained and deployed on the Pocket PC edition of Target Mobile. Watson sales representatives will be using Target Mobile to manage professional and account data, plan routes, record call activity and replace paper processes. In addition, Watson managers will be utilizing the Target Mobile Web sales management tool to proactively manage sales force activity in real time.

As part of an extended relationship with Watson Pharmaceuticals, Ventiv Health's Total Data Solutions Division (TDS) is providing a variety of services to assist with the Watson Target SFA deployment, including mobile device configuration, rollout logistics and training. Ventiv's TDS help desk, hardware asset management, data warehousing, sample accountability, training and management reporting services have all been engaged to complement Watson's Target SFA implementation.