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Working Backwards! April 9th, 2-6pm|Philadelphia

Inside Amazon's approach to inventing new products and services are a set of simple yet effective activities designed to drive clarity and focus for teams. Getting this process right is a key part of what has given Amazon its reputation for customer obsession, high degree of loyalty, and successful track record of consistent growth and product launches.

Amazon has developed a deceptively straightforward methodology that can be applied to every major initiative. This hands-on workshop, called 'Working Backwards', will be run by Amazon leaders and adapted to the needs of tomorrow's pharmaceutical executives who wish to improve internal culture and working practices.

Amazon leaders will demonstrate how every new product or service begins as an idea and is then communicated as a 'PR-FAQ' - the shorthand name for a Working Backwards document that includes three parts: A press release, frequently asked questions, and visuals. The PR-FAQ is an artifact at the heart of the process, updated and refined throughout the product development lifecycle. By completing this workshop, you will learn new techniques to facilitate customer-centric innovation within your organization.

Don't miss this unique workshop - Register now.

Click here to attend. Spaces are limited

Attend this workshop to:

  • Learn the simple activities that Amazon employ to drive true customer-centricity in the way you develop services for customers.
  • Understand how to work with the customer always in your mind by learning how to develop a Working Backwards document which includes a press release, FAQs and visuals.

This workshop is for senior-level leaders in:

  • Multi-Channel Marketing
  • Digital Innovation
  • Digital Medicine
  • Real World Evidence
  • Clinical Trial innovation
  • Commercial operations
  • Business Unit Heads

Don't miss this unique workshop - Register now.

Click here to attend. Spaces are limited

Izzy Gladstone

Izzy Gladstone

Head of Marketing
eyeforpharma

Phone: +1 800 814 3459 ext. 7519

Email: igladstone@eyeforpharma.com