Some of the shining examples of innovation in marketing are now found in the generics industry. Creating superior customer experience, using creative digital tactics, and developing more scientific communication – on a fraction of big pharma’s budget – has led generics manufacturers to find a lot of bang for their buck.
Necessity is the mother of invention. This free webinar demonstrates what generics companies can do to differentiate and ensure competitiveness in an age of increasing expectations and diminishing health budgets.
This webinar will cover:
Vice President Strategic Marketing, International Women’s Health, Allergan
Vice President Sales and Marketing, Actavis