Collaborate to succeed in customer-driven healthcare

The US’s leading commercial pharma event is back for a 13th successful year – and a clear mission: to facilitate collaboration and enable pharma to become a sustainable partner in customer-driven healthcare.

Richard K. Murray Deputy Chief Medical Officer Merck
Tehseen Salimi Vice President, Global Medical Affairs AstraZeneca
Van Crocker President, Healthagen Outcomes Aetna
Mark Peters Director Advocacy and Policy Oncology Bristol-Myers Squibb
Lisa Flaiz Group Product Director, Digital Marketing Janssen Pharmaceuticals

2015 Conference at a glance:

The summit will feature three interconnected tracks designed to provide a comprehensive learning experience with a broad range of perspectives that can help you adjust your 2015-2016 strategy and become a sustainable customer- centric organization.

  • Provide Superior Value:
    • Demonstrate customer defined value through real world evidence and reconstruct your managed market strategy to payers and healthcare
    • Build KAM teams to achieve the goal of long-term collaborations with healthcare stakeholders

  • Achieve Commercial Excellence:
    • Improve efficiency and boost customer engagement through integrated commercial capabilities
    • Enable cross-functional collaboration by establishing shared goals and consolidating knowledge and customer insights

  • Engage and Empower Patients:
    • Explore how digital health can help you better connect with patients’ needs, promote adherence and improve outcomes
    • Embed patient centricity in all phases of research, development and commercialization

50+ Senior Level Pharma Speakers Including:

Keynote Speakers:

Matt Portch
Team Leader, Commercial Effectiveness

Anita Burrell
Head, Commercial Operations Effectiveness, Global Diabetes

Lita Sands
Former Global Head, Digital MCM

Roslyn Schneider
Global Patient Affairs Lead
Pfizer Medical

Marc Boutin
National Health Council

Wim Vandenhouweele
Executive Director Emerging Markets, Commercial Innovation

David Simmons
Chief Medical Officer
Bayer Diabetes Care

David Horwitz
Former Global Chief Medical Officer
Johnson & Johnson Diabetes Institute

Value Partnerships Speakers:

Omar Dabbous
Head of Quantitative, Science Payer Evidence Group

Terrie Livingston
Senior Director, US Medical Affairs, Medical & Value Based Outcomes Team
Biogen Idec

Mary Blohm
Wisconsin Account Manager, Managed Healthcare Services
Lilly USA

Yolanda Johnson-Moton
Director – External Relations, US Medical Division
Lilly USA, LLC

Robert Brinker, MBA
Key Account Manager - Integrated Health Systems

Katarzyna (Kasia) Hein-Peters
VP, Head of Marketing for Dengue Vaccine
Sanofi Pasteur

Steve Sabus
Vice President Of Sales, PCP/Specialty/Hospital/Transplant
Astellas Pharma

Michael Dubroff
Senior Director of Managed Care & Payer Support, US Medical Affairs
Genentech Inc.

Marketing and Sales Capabilities Speakers:

Chris Johnson
Director, Commercial Effectiveness

Eric Rothstein
Executive Director, Customer Channels & Solutions

Kathy Foris
VP Scientific Affairs
LEO Pharma Canada

Terri Young, Ph.D.
Head, WW Multi-Channel Management Partners
Bristol-Myers Squibb

Jill Whitmore
Director, Technology & Operations, US Commercial Effectiveness Team
Pfizer Inc.

Kimberly Stoddart
VP Human Resources and Communications
LEO Pharma Canada

Natasha Malhotra Bagchi
Customer Facing Capabilities CoE

Frank Pinto
Director; Field Force Effectiveness

Patient Engagement Speakers:

Nina Mian
Head, Biomedical Informatics B&I, Advanced Analytics Centre

Greg Cohen
Sr. Manager, Social Media & Customer Influence

Michele Polz
Head of Patient Insights,Global Commercial Strategy
Biogen Idec

Deborah Profit, PhD
Otsuka Pharmaceutical Development and Commercialization (OPDC)

Brian M. Brewer
Director of Marketing and Communications
Cancer Research Institute

Tehseen Salimi
Vice President Global, Medical Affairs

Van Crocker
Healthagen Outcomes, Aetna

David Davidovic

5 reasons why you cannot afford to miss Philadelphia 2015:

With 12 years of experience, we have tailored this event to ensure you and your team will get the most out of the two days


Benchmark Against 50+ Senior Pharma Thought Leaders: Discover the new commercial model that can transform your organization to be custom centric and improve health outcomes while secure sales bottom line.
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Best Learning Opportunities: 10 case studies, 5 panels with patient advocacy, physician group and payer and 33+ engaging sessions to provide you insights and different perspectives to enhance and boost your commercial strategy.
See what you will learn →


NO Sales Pitch: Philadelphia is an independently researched event committed to equipping you with the techniques and expertise to drive your business. We only provide you with useful information that is proven to work.


10+ Hours of Dedicated Networking: Identify new business opportunities and develop valuable and lasting relationships with executives from different departments.
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Insightful debate: The best opportunity to get involved in the Q&A panels debate to discuss with your industry peers how adding value to your customer is evolving and what you need to do next


Antanina Kapchonava

Global Project Director
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