Collaborate to succeed in customer-driven healthcare

The US’s leading commercial pharma event is back for a 13th successful year – and a clear mission: to facilitate collaboration and enable pharma to become a sustainable partner in customer-driven healthcare.

  • Restructure your commercial strategy to position yourself as a front runner in the fee-for-value healthcare eco-system
  • Improve sales & marketing effectiveness by building global capabilities and nimble local strategies to better understand and engage with customers
  • Create evidence-driven partnerships with stakeholders to build trust and redefine value from your customers’ perspective
  • Establish innovative value-added services that enhance outcomes and position pharma as a holistic partner in healthcare

2015 Conference at a glance:

The summit will feature three interconnected tracks designed to provide a comprehensive learning experience with a broad range of perspectives that can help you adjust your 2015-2016 strategy and become a sustainable customer- centric organization.

  • Provide Superior Value:
    • Demonstrate customer defined value through real world evidence and reconstruct your managed market strategy to payers and healthcare
    • Build KAM teams to achieve the goal of long-term collaborations with healthcare stakeholders

  • Achieve Commercial Excellence:
    • Improve efficiency and boost customer engagement through integrated commercial capabilities
    • Enable cross-functional collaboration by establishing shared goals and consolidating knowledge and customer insights

  • Engage and Empower Patients:
    • Explore how digital health can help you better connect with patients’ needs, promote adherence and improve outcomes
    • Embed patient centricity in all phases of research, development and commercialization

50+ Senior Level Pharma Speakers Including:

Keynote Speakers:

Matt Portch
Team Leader, Commercial Effectiveness

Jeanne Regnante
Chief of Staff, Office of the Chief Medical Officer

Roslyn Schneider
Global Patient Affairs Lead
Pfizer Medical

Marc Boutin
National Health Council

Anita Burrell
Head, Commercial Operations Effectiveness, Global Diabetes

Tehseen Salimi
Vice President Global, Medical Affairs

Dr Lode Dewulf
MD, Vice-President and Chief Patient Affairs Officer

Bruce Taylor
Director, Government Strategy and Relations
Roche Diagnostics Corporation

David Simmons
Chief Medical Officer
Bayer Diabetes Care

David Horwitz
Former Global Chief Medical Officer
Johnson & Johnson Diabetes Institute

Dr. Jill E. Sackman
Senior Consultant
Numerof & Associates, Inc

Company Logo

Value Partnerships Speakers:

Terrie Livingston
Senior Director, US Medical Affairs, Medical & Value Based Outcomes Team
Biogen Idec.

Steven Linick
Account Manager
Echo Specialty Pharmacy Program

Omar Dabbous
Head of Quantitative, Science Payer Evidence Group

Terri Young, Ph.D.
Head WW Multi-Channel Management Partners
Bristol-Myers Squibb

Scott Black
Key Account Manager
Daiichi Sankyo, Inc

Robert Brinker
Key Account Manager - Integrated Health Systems

Mary Blohm
Wisconsin Account Manager, Managed Healthcare Services
Lilly USA

Marketing and Sales Capabilities Speakers:

Chris Johnson
Director, Commercial Effectiveness

Eric Rothstein
Executive Director, Customer Channels & Solutions

Sandra Velez
Digital Marketing Strategy, Leader - International Markets

Natasha Malhotra Bagchi
Head, Global Multichannel Marketing

Jennifer Muszik
Director, US Field Force Effectiveness

Patient Engagement Speakers:

Nina Mian
Head, Biomedical Informatics B&I, Advanced Analytics Centre

Greg Cohen
Sr. Manager, Social Media & Customer Influence

Michele Polz
Head of Patient Insights,Global Commercial Strategy
Biogen Idec.

Dwayne Dixon
Director of Customer Management

Diane Goldblum-Graff, MSN, PMHCNS-BC, CPC
Advanced Practice Psychiatric Nurse

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5 reasons why you cannot afford to miss Philadelphia 2015:

With 12 years of experience, we have tailored this event to ensure you and your team will get the most out of the two days


Benchmark Against 50+ Senior Pharma Thought Leaders: Discover the new commercial model that can transform your organization to be custom centric and improve health outcomes while secure sales bottom line.
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Best Learning Opportunities: 10 case studies, 5 panels with patient advocacy, physician group and payer and 33+ engaging sessions to provide you insights and different perspectives to enhance and boost your commercial strategy.
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NO Sales Pitch: Philadelphia is an independently researched event committed to equipping you with the techniques and expertise to drive your business. We only provide you with useful information that is proven to work.


10+ Hours of Dedicated Networking: Identify new business opportunities and develop valuable and lasting relationships with executives from different departments.
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Insightful debate: The best opportunity to get involved in the Q&A panels debate to discuss with your industry peers how adding value to your customer is evolving and what you need to do next


Antanina Kapchonava

Global Project Director
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