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See what senior-level executives in pharma sales and marketing are watching and reading around customer engagement, patient centricity and trust in pharma.

How Novartis, Takeda, GSK and CSL are transforming and focusing on patient value Christi Shaw, former US Country Head, President, Novartis, Ramona Sequeira, President, US, Takeda, Paul Perrault, CEO, CSL and Murray Stewart, CMO, GSK speaking at eyeforpharma Philadelphia

Customer Experience in Pharma: The Definitive Guide Find out how they have achieved customer experience success through digital transformation that incorporates customer insights to engage and drive value for customers in this 24 page whitepaper.

Patient centricity vs. Profitability – Whitepaper Are you struggling to find the sweet spot where both patient and business needs are met? The danger is that if we can’t get the balance between pharma and patient focus right, neither side of the relationship will benefit.

Whitepaper:Customer Experience & Beyond Leading minds in digital in pharma, including experts in Bayer, Novartis and Google came together to tell you t how they have achieved customer experience success through digital transformation that incorporates customer insights to engage and drive value for customers.

Patient-Centred Culture by Design This whitepaper gives a detailed summary of initiatives and direction that your peers have taken to embed a new culture into the organisation.

The voice of the organized customer The majority of pharma’s current go to market strategies does not achieve the expected results. It is pivotal to develop and execute B2B programs based on a validated commercial effectiveness model that meets customer needs.

Prioritize patient value to evolve your commercial model Sarah Krüg CEO of CANCER101 Foundation, Vera Rulon of Pfizer and Mary Camp of the Louis W. Sullivan Institute for Healthcare Innovation talk about how patients must be empowered enough to lead the change


Don’t miss out on Philadelphia 2017

If you are interested in eyeforpharma Philadelphia please contact us on the below details.

Giselle Quartin

Giselle Quartin

Head of Commercial North America
eyeforpharma

Phone: +44 (0) 123-456-7890

Email: gquartin@eyeforpharma.com

Rosa Elswood

Rosa Elswood

Global Project Director
eyeforpharma

Phone: +44 (0) 207 375 7186 (Global)

US Toll Free: +1800 814 3459 x7186 (US)

Email: relswood@eyeforpharma.com

Nicky Williams

Nicky Williams

Head of US Medical Affairs
eyeforpharma

Phone: +44 (0) 207 375 7225

Email: nwilliams@eyeforpharma.com