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Agenda: 6 in-depth conferences in one

Medical Affairs Timed Agenda – Click Here
*Gain access to our brand new 4th track on medical affairs*

Day One

Keynote Opening
08:30AM
-
08:35AM
Welcome Address

eyeforpharma Paul Simms Chairman eyeforpharma

08:35AM
-
09:15AM
Ready for Healthcare Leadership - How Pharma embraces a New Customer Engagement Paradigm
  • Discuss industry implications of the shift to value-based care and learn how pioneering leaders position pharma companies to thrive in the complexity of the future healthcare ecosystem
  • Define the value of pharmaceutical innovation through the lens of the patient journey and lay the foundation to partner with healthcare delivery to support patient population management
  • Explore how to demonstrate transparency to build trust with patients, physicians and politicians

Otsuka Kabir Nath President & CEO Otsuka North America

Shire Perry Sternberg EVP & Head U.S. Commercial Shire

Kaiser Permanente Andrew McCulloch President- Kaiser Foundation Health Plan & Hospitals Northwest Region Kaiser Permanente

Moderator: National Health Council Marc Boutin CEO National Health Council

09:15AM
-
09:45AM
Real Human Connection – A healthcare marketer’s new superpower
  • In today’s world, it appears that everything is “social” and “connected,” yet what does “being connected” even mean when it comes to healthcare?
  • Learn from real-world examples of how different healthcare stakeholders connect around patients and their needs

Shire Eric Cline Director Marketing US Neuroscience Business Unit Shire

UCB Dakar De La Cruz Senior Brand Manager Epilepsy Patients Initiatives UCB

AstraZeneca Pharmaceuticals Lise Hall Associate Director of Consumer Marketing Lunch Cancer Franchise AstraZeneca Pharmaceuticals

Moderator: Snow Companies Chemelle Evans Vice President Snow Companies

09:45AM
-
09:55AM
Awards Finalist Announcement: Most Valuable HCP Initiative
09:55AM
-
10:25AM
Exhibition & Networking Coffee Break
10:25AM
-
10:55AM
Patient Centricity as a Journey: Spearheading Cultural Change in a Global Pharma Organization
  • Hear leadership lessons and best practices on how to drive transformative cultural change, break organizational silos and foster a company-wide ethos of “patients first”
  • When vision meets determination: How can you initiate the success of a patient-focused mindset through a mix of top-down motivation and bottom-up actions?
  • Learn about the relationship between business growth and patient focus and how it impacts your stakeholder management

Merck Julie Gerberding EVP & Chief Patient Officer, Strategic Communications, Global Public Policy and Population Health Merck

10:55AM
-
11:25AM
Delivering Impact through Customer-Centric Partnerships

The U.S. healthcare marketplace has undergone dramatic changes, including the shift in power away from physicians, and towards large payers and provider systems as they take on more risk and want demonstrable value. This has made pharma’s traditional model less relevant.

In response, pharmaceutical companies must reinvent the way they go to market by focusing on the unique needs of complex corporate customers to create a customer-centric engagement strategy, including:

  • Customer insights for complete local healthcare markets, including all stakeholders’ needs and interactions
  • Marketing and value propositions that stress the impact on health and value metrics
  • Expansion to dozens of roles that can work as a coordinated team
  • Objectives that align multiple functions in the organization

ZS Associates Partap Khedkar Principal ZS

ZS Associates Paul Darling Principal ZS

11:25AM
-
12:05PM
Accelerating Bio-Pharmaceutical Innovation in the 21st Century: An Emergent Ecosystem
  • From Cambridge to San Diego: Hear life science leaders who shape the collaborative ecosystem that is shaping up for faster development of tomorrow’s cures amongst multiple stakeholders
  • “Distributed” Research: Harness the power of partnerships to accelerate development, standardize frameworks and build open platforms for the in- and outflow of knowledge between partners
  • Take charge of Innovation: Explore novel approaches to finance biopharmaceutical innovation for high-cost, breakthrough medications

Johnson & Johnson Melinda Richter Head JLabs Johnson & Johnson

Novo Nordisk Eddie Williams Former SVP BioPharmaceutical Novo Nordisk

Transcelerate Dalvir Gill CEO Transcelerate

12:05PM
-
1:05PM
Exhibition & Networking Lunch Break
1:05PM
-
1:20PM
Awards Finalist Announcement: Most Valuable HCP Initiative
1:20PM
-
1:50PM
It's more than 'the Right Thing to Do': Embrace Patient Centricity as your Key Commercial Focus
  • Learn about the relationship between business growth and patient focus and how the sweet spot impacts your stakeholder management
  • Steer your company's patient focus out of the buzzword land through measurement, cultural training, and executive commitment
  • Explore metrics to reveal the impact of patient-centric initiatives, including performance indicators that can guide your line management
  • Understand where to expand your business offering and customer perspective to truly service patients with everything you do

Pfizer Innovative Health Andy Schmeltz Senior Vice President of Patient & Health Impact Pfizer Innovative Health

1:50PM
-
2:50PM
Pharma-Only Workshops
2:50PM
-
3:10PM
Exhibition & Networking Coffee Break
Customer Experience
Patients as Partners
Digital Transformation
3:10PM
-
3:15PM
Chairman Opening
Chairman Opening
Chairman Opening
3:15PM
-
3:40PM
Redefining the Customer and Address the Challenges in Providing the Service They Need
  • Learn to navigate highly-matrixed organizations to address potential gaps in delivering a consistent customer experience, regardless of customer segmentation
  • Build a new standard of customer service in the healthcare industry
  • Exceed customer expectations by providing end-to-end service in real time, with real people

Pfizer Tolga Tanguler President- Rare Diseases Pfizer

Patient Advocacy 2.0: Manage Local Customer Engagement from pre-to post launch
  • Strengthen patient advocacy internally as a strategic business function that is guiding the development of unmet needs, inspiring scientist internally, understanding patient expectations around your products and improving patient experiences post-launch
  • Prioritize external visibility, commitment and engagement, go beyond financial backing and enter dedicated alliances with advocacy groups (i.e. to help educate nonprofits on running their operations to sustainably support patient needs)
  • Conduct outreach initiatives and a serious of authentic interactions to deepen bonds between patient groups and your teams

BMS Teresa Bitetti SVP Head US Oncology BMS

How to Do Digital Differently: The "3D"-Script for Pharma Marketing
  • Discover how to effectively engage with patients when it matters most; design customer experiences that align content and media to build real relationships, deliver experiences consistently and superbly
  • Go beyond the patient journey and learn how to inspire patients as they move through the care cycle of detection, diagnosis, treatment, and recovery
  • Get the most out of your commercial model, grow your organization's digital quotient and become the active sharper of patient's care

Google David Blair Head of Industry- Health Google

3:40PM
-
4:10PM
Maximizing the Potential of Your Pipeline by Utilizing Signals Intelligence to Align with the Treatment Decision Journey and Patient Desired Outcomes
  • Improve health outcomes by uncovering real, perceived and hidden barriers that define therapeutic value.
  • Drive pipeline optimization by aligning your portfolio with patient behaviour, HCP preferences, and choices of care – all critical to a successful launch.
  • Optimize patient adherence by probing real-world attitudes and sentiment toward treatment regimens and patient engagement approaches.

Signals Kobi Gershonim Co-Founder & Chief Research Officer Signals Analytics

Talkin’ About My Generation: Connecting with Boomers, Xers and Millennials Around Their Health
  • Communicating with generations that have very different styles
  • Old School Can be New School: How traditional methods can apply to new generations
  • Are you in it for the long haul? Avoiding disposable relationships and building bridges across all generations
  • Results from a recent consumer survey on generational differences and similarities

Health Advocacy Strategies Jean McCoy SVP Strategy & Innovation Health Advocacy Strategies

When Identity Comes To Town
  • Why are sales reps effective? They know who they are selling to.
  • Why does pharma send so much email? They are pretty sure who they are sending it to.
  • Why is advertising a crap shoot? You don’t know the identity of everyone that sees your ad.
  • Why are HCP websites a shot in the dark? You don’t know the identity of who shows up.
  • We solved that website problem. Come see what we found out.

DMD Marketing David Reim Chief Product Officer DMD

4:10PM
-
4:50PM
Panel: In our new landscape, how do we now know if a rep is successful?
  • How to define the KPIs that are needed to track sales rep performance, and push the rep to focus on the patient instead of the metrics
  • Reward your reps for prioritizing what your customer really want, and satisfy their long term objectives
  • Determine exactly what new talents are needed in order to tighten the requirements for training and avoid waste or duplication of effort

UCB David Fortanbary US Commercial Lead, Performance Training UCB

Roche Diabetes Care Jay Graves Vice President of Sales Roche Diabetes Care

Panel: Partner with your patients to develop novel patient-reported outcome (PRO) assessment tools
  • Use PRO to understand not only what’s the matter with patients but what matters to your patients
  • Hear survey data from patients as to how to effectively collect PRO, leverage patient groups for PRO qualification and draw on patient-led data collection in the design of novel PROs
  • Improve PRO reliability around primary endpoints to facilitate labeling claims and approval, increase patient satisfaction and compliance

Living Beyond Breast Cancer Lynn Bartnicki Patient Advocate Living Beyond Breast Cancer

Alzheimer’s Disease International Kate Gordon Policy Advisor Alzheimer’s Disease International

Pfizer Roslyn Schneider Global Patient Affairs Lead Pfizer

Luck Fupus MarlaJan Wexler Patient, Lupus Advocate and Blogger Luck Fupus

Panel: The Power of Integrating Digital across all aspects of your organization
  • Discover the benefits of a customer experience that’s continuously supported through digital channels
  • Maximize commercial profitability by employing new digital capabilities to support your business objectives, and set yourself apart from other mHealth offerings
  • Optimize the current digital capabilities and align them with the functions of traditional channels to stay ahead of the game

TEVA Spyros Papapetropoulos VP – Global Head Clinical Development Movement Disorders, Neurodegenerative Diseases and Clinical Research Transformations TEVA

Johnson & Johnson Joshua Palau Senior Director Digital Innovation, Social Media and Search Johnson & Johnson

CSL Behring Joyce Ercolino Head Digital Communication, Corporate Affairs & Communications CSL Behring

Pfizer Igor Rudychev Global Samples Operations Lead Pfizer

4:50PM
-
5:20PM
Session presented by Pega
Session presented by Sentient
Digital Transformation from the Inside Out and Upside Down
  • Understand how human science and culture contribute to the design and success of transformative experiences
  • Explore how successful transformation and experiences are driven by organizations whose internal presence mirrors their external presence
  • Attendees will gain a new perspective on how to guide transformation and to capitalize on their own skills to create positive transformations

Cognizant Life Sciences Will Reese President Cadient & Chief Innovation Officer Cognizant Life Sciences

5:20PM
-
5:45PM
Customer excellence: the key to commercial excellence
  • Create a positive customer experience and ensure you retain them through a synchronized strategy at every touch point
  • Align the way in which you treat your customer across all areas of your organization in order to provide the most seamless experience possible
  • Blend all your channels in ensure you are speaking to your customer in one harmonious voice

EMD Serono Jon Barrett VP Oncology Marketing EMD Serono

Lessons from the Listening Post: Case Studies on Understanding, and Acting on Patient Concerns
  • Reveal best practices to incorporate patient input beyond ad-hoc outreach and anecdotal insights
  • Institutionalize patient co-creation and incorporate focus groups/ ad boards through patient councils from development to post-approval
  • Showcase ‘lives changed’: Learn how to vividly highlight patient support successes where ‘medical progress is miraculous, and genuine support generous’

Sanofi Anthony J. Yanni Global Head, Medical Intelligence and Patient Perspectives Sanofi

Leveraging Digital: Navigating Digital Trends and Technologies to Maximize Positive Outcomes for Patients
  • A look at the adoption of digital across all industries
  • Understand why digital will impact healthcare and How can patients benefit
  • What a Pharma company can do to address the digital trends and what are the emerging technologies
  • What could the pharma company of the future look like

Takeda Nicole Mowad-Nassar VP of External Collaborations Takeda

5:45PM
-
7:30PM
Exhibition & Networking, Awards Nomination Finalists: Lifetime Achievement Award

Day Two

Customer Experience
Commercial Model Innovation
Digital Transformation
8:30AM
-
8:35AM
Chairman Opening
Chairman Opening
Chairman Opening
8:35AM
-
9:00AM
Patient-Centered Culture as a Journey: Tackling the Unexpected Consequences
  • The need for transformative cultural change within our sales force in today’s patient-focused market.
  • It pays to know what both the customer and sales rep are thinking: learn about the relationship between patient focus, customer needs and delivering results.
  • Know how to focus on the patient without leaving the importance of your employees behind.

GSK Cheryl MacDiarmid SVP & Business Unit Head, Primary Care GSK

Your Company needs to be Disrupted: Leverage Corporate Activism for Quality Control and Value Creation
  • When tweaking no longer cuts it: Hear why Sanofi decided to take unprecedented steps to address quality issues through a business transformation rooted in collaborative tools and technologies
  • Incubate change wherever you sit: Hear views from both floor staff and executives how to disrupt a company and re-ignite productivity with tools of behavioural change and social engagement
  • Securing Buy-In: How to manage executive support, show metrics and convince your leadership to embrace the power of diverse networks to once-and-for-all replace pharma’s (patriarchal) corporate hierarchies

Sanofi Pasteur Christine Richards Director SP Quality Academy Sanofi Pasteur

Create a winning partnership through collaboration and innovation
  • Explore how the partnership with technology companies can revolutionize your business model and boost commercial success
  • Understand how you can advance your patient-centric model with the help of multiple players
  • See how Novartis is partnering with newer companies entering the pharma space to create value for patients

Novartis David Lennon VP & Franchise Head, US Oncology- Lung, Melanoma and Neuroendocrine Tumours Novartis

9:00AM
-
9:30AM
Elevating the online health experience with .health
  • Hear from a panel of healthcare marketers about addressing consumer information-seeking needs online
  • Learn about the .health extension that launches this July
  • Q&A with the .health team and early users of .health domains

dotHealth José Ignacio Rasco CEO .health

Challenging pharma’s traditional sales model to drive revenue, access, and customer experience

Traditionally, pharma and other industries have used a sales model that relies on finding and training reps who can call on customers to promote and sell their brand. It has become increasingly apparent, that this model should continue to evolve in response to the changing priorities of healthcare. Customer Service Representatives – separate from, but complementary to, traditional sales teams – enrich the way you interact with prescribers and help them care for their patients.

  • The Service model has proven an increase in revenue across the lifecycle of a brand
  • Access to targeted accounts reach nearly 100%
  • A clear mission to serve patients improves job satisfaction and retention among service representatives
  • Proven value to patients, physicians and office staff over traditional representatives

Ashfield John Gerow Global Head, Customer Service Model Ashfield

The Freedom to Fail: Using predictive analytics to simulate, experiment with and optimize your approach to marketing
  • Test it before you try it by using simulation-based modeling
  • Arm yourself with the data to validate new approaches
  • Stop investing in things only because ‘we did it last year’
  • Move from instinct to evidence as you plan for 2018

inVentiv Health Communications Patrick Richard Managing Director Data Science inVentiv Health Communications

inVentiv Health Communications Zach Freidman Association Director Innovation inVentiv Health Communications

9:30AM
-
9:55AM
Sales rep 2.0: A new portrait of a customer facing role
  • Upskill your rep to make the most of every customer interaction, in order to not waste any time and ensure commercial success
  • Define the role the new rep has to take in order to support new growth and training
  • Identified gaps in your field force in order to ensure you have the strongest team when facing the customer

Roche Diabetes Care Jay Graves Vice President of Sales Roche Diabetes Care

Seize the day: teach your commercial teams to leverage untapped opportunities with patient-centric selling
  • Collaborate with different internal partners and stakeholders, in order to ensure that customer engagement interactions are impactful to the customer
  • Become an educator alongside your selling, build trust and improve patient engagement
  • Case Study: A look at value over volume selling, a new kind of customer engagement.

Takeda Pharmaceuticals USA Heather Dean National Head Specialty Sales & Accounts Takeda Pharmaceuticals USA

Listen to what the patient is saying- they are after all depending on you.
  • Utilize patient data to make more informed commercial strategy decisions
  • Leverage insights from the front lines: Re-define patient focus as customer service and strategically optimize patient engagement and field-based promotions based on front-line experiences
  • Hear how patient input can add value and profitability to your customer interactions and without a doubt improve patient outcomes

Alnylam Pharmaceuticals Mark Baglin Vice President of Global Marketing Alnylam Pharmaceuticals

9:55AM
-
10:20AM
Patient-Centricity…A practical approach for implementation at a brand and corporate level
  • Apply patient-centric approaches to brand planning
  • Facilitate cultural mindset shift by setting a corporate framework for patient-centricity
  • Prioritizing quick wins and longer term approaches for transformational change

Sunovian John Jacoppi Executive Director New Product Planning Sunovian

Customer-Centricity is key, are you doing enough?
  • Embed a customer-centric mindset across the whole organizations and across all commercial functions to add value and improve retention and resources for them and patients
  • Become the kind of partner your organized customer wants, and work together towards solutions for outcome optimization and improved patient experience
  • Create a cultural mind-shift in your organization that puts impactful customer programs and services first

Astellas Peter Sandor Head of Oncology Marketing Astellas

Maximize the capabilities of your commercial teams through a greater understanding of Analytics, CRM and CLM
  • Leverage the insights gained from analytics, CRM and CLM for a more personalized interaction
  • Revolutionize sales performances, by increasing value to HCPs by responding to market changes and prescribing habits
  • Develop a segmentation strategy informed by data to ensure you’re personalizing your interactions with your customer and content

Abbvie Laura Barry Senior Director Customer Insights, Analytics and Experiences Abbvie

10:20AM
-
10:40AM
Exhibition & Networking Coffee Break
Customer Experience
Pharma’s Triple Aim
Commercial Model Innovation
10:40AM
-
11:20AM
Panel: Differentiate your offerings through co-creation and superior customer experience
  • Meet customer and patients need, provide unique offerings and get yourself ahead in the marketplace
  • Drive sustained engagement through co-creation of patient support programs and superior consumer experience
  • Hear from a panel of commercial leaders how to define the relationship between business strategy and patient focus

Sanofi-Genzyme Portugal Ana Garcia-Cebrian General Manager Sanofi-Genzyme Portugal

Sanofi Pasteur Kasia Hein-Peters Vaxelis (PR51) Marketing Head Sanofi Pasteur

Speaker_Logo Heidi Floyd Author/Patient/Advocate/Speaker

Aqua Pharmaceuticals Jim DeMaioribus Vice President Aqua Pharmaceuticals

Panel: ‘Where Rubber hits the Road’: Move from words to actions on Patient Centricity
  • Move from “Why” to “How to” and realize patient centricity not just out of moral obligation, but as a core objective for your organization
  • Discover how your teams can reach the ‘sweet spot’ between patient and profit, achieving high trust and credibility, business growth and better outcomes for all

Johnson & Johnson Ramana Sonty Director- Global Medical Organization Johnson & Johnson

Pfizer Inc Nisith Kumar Director, Global Patient Affairs Pfizer Inc

Global Alzheimer’s Platform Foundation Kate Zhong Chief Strategy Officer Global Alzheimer’s Platform Foundation

Speaker_Logo Gary Bartinicki Caregiver

Panel: A holistic commercial view: integrate your sales and marketing teams in order to achieve true commercial excellence
  • Take your business to the next level with common objectives and incentives to promote a collaborative culture across sales and marketing
  • Encourage sales and marketing to align their common interests and impact and influence behavioural change within your organization
  • Speak with one voice: Integrate M&S in order to work in synch with your customers’ needs
  • Supplement commercial functions, with foresights and forecasting to help them know what will actually benefit the patient
  • Aligned the skills of your customer facing roles so that you approach customer engagement strategy with a unified front

Shire Chris Sellin Head of Operational Excellence & Analytics Shire

Zephyr Health William King Founder Zephyr Health

Takeda Pharmaceuticals USA Heather Dean National Head- Specialty Sales & Accounts, Specialty Business Unit Takeda Pharmaceuticals USA

11:20AM
-
11:50AM
Session presented by Mobiliquty
Session presented by EY
Innovation in Provider Access: A New Era of Outcomes
  • Identify the current challenges presented to field forces by the face-to-face push sales model given decreased access with healthcare providers.
  • Explore and discuss the new solutions that add pull to sales efforts and early successes of these solutions.
  • Discuss the potential for the future. How can the life sciences further diversify their channels? What other pressing HCP and life science issues can be solved using technology?

Outcome Health Roger Sawhney Senior Vice President of Life Sciences Strategy and Business Development Outcome Health

11:50AM
-
12:50PM
Exhibition, Networking & Work Lunch Roundtables
12:50PM
-
1:20PM
The Modern Marketer: how to stay ahead in a competitive and evolving landscape
  • Work cross-functionally with your teams to maximize your commercial capabilities
  • Become a reliable supplier and valuable partner to your customers
  • Understand how to identify areas of mutual gain with IDNs to help improve patient outcomes and reduce costs

GSK Kim Bradley VP Global Vaccines Commercialization Leader- Influenza GSK

Proactive Nurse Engagement to Improve the Patient Experience: The UCB Right Start Program Case Study
  • Understand the difference a trusted advocate can make in addressing the unmet needs of patients with chronic conditions throughout their healthcare journey
  • Learn how engaging Nurse Educators to connect patients with the right resources at the right time provided a superior experience and improved patient persistency

UCB Jamie Burks Patient Experience Lead, Patient Value Unit UCB

BLANK Liza Maricle RN, Right Start Nurse Educator  

How Lilly Drives Efficiency and Business Insights through Advanced Forecasting Methodologies

Through this case study example, discover how this leading pharmaceutical organization leveraged advanced Forecasting methodologies and tools to:

  • Increase the impact of the forecasting team
    • Provide actionable insights into sales performance and drivers of variance to plan
    • Identify potential concerns sooner enabling corrective action
  • Increase the impact of the forecasting team
    • Reduce the time to create a forecast by more than 50%
    • Analyze large amounts of data quickly and with more accuracy using advances in technologies
    • Manage multiple data sources, forecasting tools and performance reporting in one common system

Eli Lilly and Company Robert P Draper Sr Director, Lilly BioMedicines Forecasting Eli Lilly and Company

1:20PM
-
1:45PM
The Power of Suggestions: Transforming Customer Engagement
  • Customer Engagement Model – Transforming Strategy into Execution
  • Smart Suggestions – A Key Enabler of Customer Engagement Transformation
  • Best Practices to Implement Smart Suggestions in the Customer Engagement Model

Merck Austin Wilson Customer Engagement Orchestration Leader, Customer Engagement Capabilities Merck

Why Highly Effective Drugs Are Not Enough: An Affordable Solution to Eliminating HCV
  • Develop responses to the problem of undiagnosed Hepatitis C cases globally, and learn that high drug prices are financially toxic to payers and patients and disincentives screening for undiagnosed patients
  • See how Trek is developing affordable and accessible HCV Genotype 1b (G1b), G1, and G2/3 Regimens for under-served populations in middle- and high-income countries  

TREK Therapeutics Ann Kwong CEO TREK Therapeutics

Patient Literacy and Empowerment: Support your Patients’ Experience with Education and Disease Navigation Tools
  • Develop a streamlined health literacy strategy to improve patient outreach and engagement
  • Break with the “big bad pharma” stigma by demonstrating true value to educating patient communities

Abeona Therapeutics Michelle Berg VP Patient Advocacy Abeona Therapeutics

1:45PM
-
2:45PM
Pharma-only Workshops
2:45PM
-
3:05PM
Exhibition & Networking Coffee Break
Keynote Closing
3:05PM
-
3:15PM
Awards Finalist: Customer Innovator Award
3:15PM
-
3:45PM
Session by McKesson
3:45PM
-
4:15PM
Squaring the Circle: how to drive performance and create success in a values culture
  • Explore the complex launch challenges faced by GSK’s newest vaccine Bexsero
  • Find out how GSK integrated Novartis Vaccines in its largest market, while implementing new commercial model changes in terms of HCP interaction
  • Understand how Patrick Desbiens led the integration of legacy and new vaccines teams and created a launch plan
  • Listen to Patrick explain the choices and the learnings on how to achieve success in a strong value-based culture from a year that saw GSK’s vaccine sales in the US increase by 12%

GSK Patrick Desbiens Senior Vice President, US Vaccines GSK

4:15PM
-
4:25PM
Awards Finalist: Most Valuable Pharma Collaboration
4:25PM
-
4:55PM
The Implementation Panel: From Words to Action, How to Become a Pharma Intrapreneur
  • Hear from our panel how you can make actionable change in your organizations through a structured process, behavioral engagement and prospective resource planning
  • Ensure open and reliable communication streams between departments, learn practical steps to break the ‘silo mentality’, and institute a collaboration approach that removes barriers long before they become a threat
  • Become the ‘Intrapreneurial change agent’ everyone respects, form alliances and manage innovation processes effectively to strengthen your organization from within

GSK Cheryl MacDiarmid SVP & Business Unit Head, Primary Care GSK

Sanofi Sheldon Koenig SVP & Head Cardiovascular Franchise Sanofi

Moderator eyeforpharma Paul Simms Chairman eyeforpharma

Day One

Keynote Opening
08:30AM
-
08:35AM
Welcome Address

eyeforpharma Paul Simms Chairman eyeforpharma

08:35AM
-
09:15AM
Ready for Healthcare Leadership - How Pharma embraces a New Customer Engagement Paradigm
  • Discuss industry implications of the shift to value-based care and learn how pioneering leaders position pharma companies to thrive in the complexity of the future healthcare ecosystem
  • Define the value of pharmaceutical innovation through the lens of the patient journey and lay the foundation to partner with healthcare delivery to support patient population management
  • Explore how to demonstrate transparency to build trust with patients, physicians and politicians

Otsuka Kabir Nath President & CEO Otsuka North America

Shire Perry Sternberg EVP & Head U.S. Commercial Shire

Kaiser Permanente Andrew McCulloch President- Kaiser Foundation Health Plan & Hospitals Northwest Region Kaiser Permanente

Moderator: National Health Council Marc Boutin CEO National Health Council

09:15AM
-
09:45AM
Real Human Connection – A healthcare marketer’s new superpower
  • In today’s world, it appears that everything is “social” and “connected,” yet what does “being connected” even mean when it comes to healthcare?
  • Learn from real-world examples of how different healthcare stakeholders connect around patients and their needs

Shire Eric Cline Director Marketing US Neuroscience Business Unit Shire

UCB Dakar De La Cruz Senior Brand Manager Epilepsy Patients Initiatives UCB

AstraZeneca Pharmaceuticals Lise Hall Associate Director of Consumer Marketing Lunch Cancer Franchise AstraZeneca Pharmaceuticals

Moderator: Snow Companies Chemelle Evans Vice President Snow Companies

09:45AM
-
09:55AM
Awards Finalist Announcement: Most Valuable HCP Initiative
09:55AM
-
10:25AM
Exhibition & Networking Coffee Break
10:25AM
-
10:55AM
Patient Centricity as a Journey: Spearheading Cultural Change in a Global Pharma Organization
  • Hear leadership lessons and best practices on how to drive transformative cultural change, break organizational silos and foster a company-wide ethos of “patients first”
  • When vision meets determination: How can you initiate the success of a patient-focused mindset through a mix of top-down motivation and bottom-up actions?
  • Learn about the relationship between business growth and patient focus and how it impacts your stakeholder management

Merck Julie Gerberding EVP & Chief Patient Officer, Strategic Communications, Global Public Policy and Population Health Merck

10:55AM
-
11:25AM
Delivering Impact through Customer-Centric Partnerships

The U.S. healthcare marketplace has undergone dramatic changes, including the shift in power away from physicians, and towards large payers and provider systems as they take on more risk and want demonstrable value. This has made pharma’s traditional model less relevant.

In response, pharmaceutical companies must reinvent the way they go to market by focusing on the unique needs of complex corporate customers to create a customer-centric engagement strategy, including:

  • Customer insights for complete local healthcare markets, including all stakeholders’ needs and interactions
  • Marketing and value propositions that stress the impact on health and value metrics
  • Expansion to dozens of roles that can work as a coordinated team
  • Objectives that align multiple functions in the organization

ZS Associates Partap Khedkar Principal ZS

ZS Associates Paul Darling Principal ZS

11:25AM
-
12:05PM
Accelerating Bio-Pharmaceutical Innovation in the 21st Century: An Emergent Ecosystem
  • From Cambridge to San Diego: Hear life science leaders who shape the collaborative ecosystem that is shaping up for faster development of tomorrow’s cures amongst multiple stakeholders
  • “Distributed” Research: Harness the power of partnerships to accelerate development, standardize frameworks and build open platforms for the in- and outflow of knowledge between partners
  • Take charge of Innovation: Explore novel approaches to finance biopharmaceutical innovation for high-cost, breakthrough medications

Johnson & Johnson Melinda Richter Head JLabs Johnson & Johnson

Novo Nordisk Eddie Williams Former SVP BioPharmaceutical Novo Nordisk

Transcelerate Dalvir Gill CEO Transcelerate

12:05PM
-
1:05PM
Exhibition & Networking Lunch Break
1:05PM
-
1:20PM
Awards Finalist Announcement: Most Valuable HCP Initiative
1:20PM
-
1:50PM
It's more than 'the Right Thing to Do': Embrace Patient Centricity as your Key Commercial Focus
  • Learn about the relationship between business growth and patient focus and how the sweet spot impacts your stakeholder management
  • Steer your company's patient focus out of the buzzword land through measurement, cultural training, and executive commitment
  • Explore metrics to reveal the impact of patient-centric initiatives, including performance indicators that can guide your line management
  • Understand where to expand your business offering and customer perspective to truly service patients with everything you do

Pfizer Innovative Health Andy Schmeltz Senior Vice President of Patient & Health Impact Pfizer Innovative Health

1:50PM
-
2:50PM
Pharma-Only Workshops
2:50PM
-
3:10PM
Exhibition & Networking Coffee Break
Customer Experience
Patients as Partners
Digital Transformation
3:10PM
-
3:15PM
Chairman Opening
Chairman Opening
Chairman Opening
3:15PM
-
3:40PM
Redefining the Customer and Address the Challenges in Providing the Service They Need
  • Learn to navigate highly-matrixed organizations to address potential gaps in delivering a consistent customer experience, regardless of customer segmentation
  • Build a new standard of customer service in the healthcare industry
  • Exceed customer expectations by providing end-to-end service in real time, with real people

Pfizer Tolga Tanguler President- Rare Diseases Pfizer

Patient Advocacy 2.0: Manage Local Customer Engagement from pre-to post launch
  • Strengthen patient advocacy internally as a strategic business function that is guiding the development of unmet needs, inspiring scientist internally, understanding patient expectations around your products and improving patient experiences post-launch
  • Prioritize external visibility, commitment and engagement, go beyond financial backing and enter dedicated alliances with advocacy groups (i.e. to help educate nonprofits on running their operations to sustainably support patient needs)
  • Conduct outreach initiatives and a serious of authentic interactions to deepen bonds between patient groups and your teams

BMS Teresa Bitetti SVP Head US Oncology BMS

How to Do Digital Differently: The "3D"-Script for Pharma Marketing
  • Discover how to effectively engage with patients when it matters most; design customer experiences that align content and media to build real relationships, deliver experiences consistently and superbly
  • Go beyond the patient journey and learn how to inspire patients as they move through the care cycle of detection, diagnosis, treatment, and recovery
  • Get the most out of your commercial model, grow your organization's digital quotient and become the active sharper of patient's care

Google David Blair Head of Industry- Health Google

3:40PM
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4:10PM
Maximizing the Potential of Your Pipeline by Utilizing Signals Intelligence to Align with the Treatment Decision Journey and Patient Desired Outcomes
  • Improve health outcomes by uncovering real, perceived and hidden barriers that define therapeutic value.
  • Drive pipeline optimization by aligning your portfolio with patient behaviour, HCP preferences, and choices of care – all critical to a successful launch.
  • Optimize patient adherence by probing real-world attitudes and sentiment toward treatment regimens and patient engagement approaches.

Signals Kobi Gershonim Co-Founder & Chief Research Officer Signals Analytics

Talkin’ About My Generation: Connecting with Boomers, Xers and Millennials Around Their Health
  • Communicating with generations that have very different styles
  • Old School Can be New School: How traditional methods can apply to new generations
  • Are you in it for the long haul? Avoiding disposable relationships and building bridges across all generations
  • Results from a recent consumer survey on generational differences and similarities

Health Advocacy Strategies Jean McCoy SVP Strategy & Innovation Health Advocacy Strategies

When Identity Comes To Town
  • Why are sales reps effective? They know who they are selling to.
  • Why does pharma send so much email? They are pretty sure who they are sending it to.
  • Why is advertising a crap shoot? You don’t know the identity of everyone that sees your ad.
  • Why are HCP websites a shot in the dark? You don’t know the identity of who shows up.
  • We solved that website problem. Come see what we found out.

DMD Marketing David Reim Chief Product Officer DMD

4:10PM
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4:50PM
Panel: In our new landscape, how do we now know if a rep is successful?
  • How to define the KPIs that are needed to track sales rep performance, and push the rep to focus on the patient instead of the metrics
  • Reward your reps for prioritizing what your customer really want, and satisfy their long term objectives
  • Determine exactly what new talents are needed in order to tighten the requirements for training and avoid waste or duplication of effort

UCB David Fortanbary US Commercial Lead, Performance Training UCB

Roche Diabetes Care Jay Graves Vice President of Sales Roche Diabetes Care

Panel: Partner with your patients to develop novel patient-reported outcome (PRO) assessment tools
  • Use PRO to understand not only what’s the matter with patients but what matters to your patients
  • Hear survey data from patients as to how to effectively collect PRO, leverage patient groups for PRO qualification and draw on patient-led data collection in the design of novel PROs
  • Improve PRO reliability around primary endpoints to facilitate labeling claims and approval, increase patient satisfaction and compliance

Living Beyond Breast Cancer Lynn Bartnicki Patient Advocate Living Beyond Breast Cancer

Alzheimer’s Disease International Kate Gordon Policy Advisor Alzheimer’s Disease International

Pfizer Roslyn Schneider Global Patient Affairs Lead Pfizer

Luck Fupus MarlaJan Wexler Patient, Lupus Advocate and Blogger Luck Fupus

Panel: The Power of Integrating Digital across all aspects of your organization
  • Discover the benefits of a customer experience that’s continuously supported through digital channels
  • Maximize commercial profitability by employing new digital capabilities to support your business objectives, and set yourself apart from other mHealth offerings
  • Optimize the current digital capabilities and align them with the functions of traditional channels to stay ahead of the game

TEVA Spyros Papapetropoulos VP – Global Head Clinical Development Movement Disorders, Neurodegenerative Diseases and Clinical Research Transformations TEVA

Johnson & Johnson Joshua Palau Senior Director Digital Innovation, Social Media and Search Johnson & Johnson

CSL Behring Joyce Ercolino Head Digital Communication, Corporate Affairs & Communications CSL Behring

Pfizer Igor Rudychev Global Samples Operations Lead Pfizer

4:50PM
-
5:20PM
Session presented by Pega
Session presented by Sentient
Digital Transformation from the Inside Out and Upside Down
  • Understand how human science and culture contribute to the design and success of transformative experiences
  • Explore how successful transformation and experiences are driven by organizations whose internal presence mirrors their external presence
  • Attendees will gain a new perspective on how to guide transformation and to capitalize on their own skills to create positive transformations

Cognizant Life Sciences Will Reese President Cadient & Chief Innovation Officer Cognizant Life Sciences

5:20PM
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5:45PM
Customer excellence: the key to commercial excellence
  • Create a positive customer experience and ensure you retain them through a synchronized strategy at every touch point
  • Align the way in which you treat your customer across all areas of your organization in order to provide the most seamless experience possible
  • Blend all your channels in ensure you are speaking to your customer in one harmonious voice

EMD Serono Jon Barrett VP Oncology Marketing EMD Serono

Lessons from the Listening Post: Case Studies on Understanding, and Acting on Patient Concerns
  • Reveal best practices to incorporate patient input beyond ad-hoc outreach and anecdotal insights
  • Institutionalize patient co-creation and incorporate focus groups/ ad boards through patient councils from development to post-approval
  • Showcase ‘lives changed’: Learn how to vividly highlight patient support successes where ‘medical progress is miraculous, and genuine support generous’

Sanofi Anthony J. Yanni Global Head, Medical Intelligence and Patient Perspectives Sanofi

Leveraging Digital: Navigating Digital Trends and Technologies to Maximize Positive Outcomes for Patients
  • A look at the adoption of digital across all industries
  • Understand why digital will impact healthcare and How can patients benefit
  • What a Pharma company can do to address the digital trends and what are the emerging technologies
  • What could the pharma company of the future look like

Takeda Nicole Mowad-Nassar VP of External Collaborations Takeda

5:45PM
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7:30PM
Exhibition & Networking, Awards Nomination Finalists: Lifetime Achievement Award

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Day Two

Customer Experience
Commercial Model Innovation
Digital Transformation
8:30AM
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8:35AM
Chairman Opening
Chairman Opening
Chairman Opening
8:35AM
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9:00AM
Patient-Centered Culture as a Journey: Tackling the Unexpected Consequences
  • The need for transformative cultural change within our sales force in today’s patient-focused market.
  • It pays to know what both the customer and sales rep are thinking: learn about the relationship between patient focus, customer needs and delivering results.
  • Know how to focus on the patient without leaving the importance of your employees behind.

GSK Cheryl MacDiarmid SVP & Business Unit Head, Primary Care GSK

Your Company needs to be Disrupted: Leverage Corporate Activism for Quality Control and Value Creation
  • When tweaking no longer cuts it: Hear why Sanofi decided to take unprecedented steps to address quality issues through a business transformation rooted in collaborative tools and technologies
  • Incubate change wherever you sit: Hear views from both floor staff and executives how to disrupt a company and re-ignite productivity with tools of behavioural change and social engagement
  • Securing Buy-In: How to manage executive support, show metrics and convince your leadership to embrace the power of diverse networks to once-and-for-all replace pharma’s (patriarchal) corporate hierarchies

Sanofi Pasteur Christine Richards Director SP Quality Academy Sanofi Pasteur

Create a winning partnership through collaboration and innovation
  • Explore how the partnership with technology companies can revolutionize your business model and boost commercial success
  • Understand how you can advance your patient-centric model with the help of multiple players
  • See how Novartis is partnering with newer companies entering the pharma space to create value for patients

Novartis David Lennon VP & Franchise Head, US Oncology- Lung, Melanoma and Neuroendocrine Tumours Novartis

9:00AM
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9:30AM
Elevating the online health experience with .health
  • Hear from a panel of healthcare marketers about addressing consumer information-seeking needs online
  • Learn about the .health extension that launches this July
  • Q&A with the .health team and early users of .health domains

dotHealth José Ignacio Rasco CEO .health

Challenging pharma’s traditional sales model to drive revenue, access, and customer experience

Traditionally, pharma and other industries have used a sales model that relies on finding and training reps who can call on customers to promote and sell their brand. It has become increasingly apparent, that this model should continue to evolve in response to the changing priorities of healthcare. Customer Service Representatives – separate from, but complementary to, traditional sales teams – enrich the way you interact with prescribers and help them care for their patients.

  • The Service model has proven an increase in revenue across the lifecycle of a brand
  • Access to targeted accounts reach nearly 100%
  • A clear mission to serve patients improves job satisfaction and retention among service representatives
  • Proven value to patients, physicians and office staff over traditional representatives

Ashfield John Gerow Global Head, Customer Service Model Ashfield

The Freedom to Fail: Using predictive analytics to simulate, experiment with and optimize your approach to marketing
  • Test it before you try it by using simulation-based modeling
  • Arm yourself with the data to validate new approaches
  • Stop investing in things only because ‘we did it last year’
  • Move from instinct to evidence as you plan for 2018

inVentiv Health Communications Patrick Richard Managing Director Data Science inVentiv Health Communications

inVentiv Health Communications Zach Freidman Association Director Innovation inVentiv Health Communications

9:30AM
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9:55AM
Sales rep 2.0: A new portrait of a customer facing role
  • Upskill your rep to make the most of every customer interaction, in order to not waste any time and ensure commercial success
  • Define the role the new rep has to take in order to support new growth and training
  • Identified gaps in your field force in order to ensure you have the strongest team when facing the customer

Roche Diabetes Care Jay Graves Vice President of Sales Roche Diabetes Care

Seize the day: teach your commercial teams to leverage untapped opportunities with patient-centric selling
  • Collaborate with different internal partners and stakeholders, in order to ensure that customer engagement interactions are impactful to the customer
  • Become an educator alongside your selling, build trust and improve patient engagement
  • Case Study: A look at value over volume selling, a new kind of customer engagement.

Takeda Pharmaceuticals USA Heather Dean National Head Specialty Sales & Accounts Takeda Pharmaceuticals USA

Listen to what the patient is saying- they are after all depending on you.
  • Utilize patient data to make more informed commercial strategy decisions
  • Leverage insights from the front lines: Re-define patient focus as customer service and strategically optimize patient engagement and field-based promotions based on front-line experiences
  • Hear how patient input can add value and profitability to your customer interactions and without a doubt improve patient outcomes

Alnylam Pharmaceuticals Mark Baglin Vice President of Global Marketing Alnylam Pharmaceuticals

9:55AM
-
10:20AM
Patient-Centricity…A practical approach for implementation at a brand and corporate level
  • Apply patient-centric approaches to brand planning
  • Facilitate cultural mindset shift by setting a corporate framework for patient-centricity
  • Prioritizing quick wins and longer term approaches for transformational change

Sunovian John Jacoppi Executive Director New Product Planning Sunovian

Customer-Centricity is key, are you doing enough?
  • Embed a customer-centric mindset across the whole organizations and across all commercial functions to add value and improve retention and resources for them and patients
  • Become the kind of partner your organized customer wants, and work together towards solutions for outcome optimization and improved patient experience
  • Create a cultural mind-shift in your organization that puts impactful customer programs and services first

Astellas Peter Sandor Head of Oncology Marketing Astellas

Maximize the capabilities of your commercial teams through a greater understanding of Analytics, CRM and CLM
  • Leverage the insights gained from analytics, CRM and CLM for a more personalized interaction
  • Revolutionize sales performances, by increasing value to HCPs by responding to market changes and prescribing habits
  • Develop a segmentation strategy informed by data to ensure you’re personalizing your interactions with your customer and content

Abbvie Laura Barry Senior Director Customer Insights, Analytics and Experiences Abbvie

10:20AM
-
10:40AM
Exhibition & Networking Coffee Break
Customer Experience
Pharma’s Triple Aim
Commercial Model Innovation
10:40AM
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11:20AM
Panel: Differentiate your offerings through co-creation and superior customer experience
  • Meet customer and patients need, provide unique offerings and get yourself ahead in the marketplace
  • Drive sustained engagement through co-creation of patient support programs and superior consumer experience
  • Hear from a panel of commercial leaders how to define the relationship between business strategy and patient focus

Sanofi-Genzyme Portugal Ana Garcia-Cebrian General Manager Sanofi-Genzyme Portugal

Sanofi Pasteur Kasia Hein-Peters Vaxelis (PR51) Marketing Head Sanofi Pasteur

Speaker_Logo Heidi Floyd Author/Patient/Advocate/Speaker

Aqua Pharmaceuticals Jim DeMaioribus Vice President Aqua Pharmaceuticals

Panel: ‘Where Rubber hits the Road’: Move from words to actions on Patient Centricity
  • Move from “Why” to “How to” and realize patient centricity not just out of moral obligation, but as a core objective for your organization
  • Discover how your teams can reach the ‘sweet spot’ between patient and profit, achieving high trust and credibility, business growth and better outcomes for all

Johnson & Johnson Ramana Sonty Director- Global Medical Organization Johnson & Johnson

Pfizer Inc Nisith Kumar Director, Global Patient Affairs Pfizer Inc

Global Alzheimer’s Platform Foundation Kate Zhong Chief Strategy Officer Global Alzheimer’s Platform Foundation

Speaker_Logo Gary Bartinicki Caregiver

Panel: A holistic commercial view: integrate your sales and marketing teams in order to achieve true commercial excellence
  • Take your business to the next level with common objectives and incentives to promote a collaborative culture across sales and marketing
  • Encourage sales and marketing to align their common interests and impact and influence behavioural change within your organization
  • Speak with one voice: Integrate M&S in order to work in synch with your customers’ needs
  • Supplement commercial functions, with foresights and forecasting to help them know what will actually benefit the patient
  • Aligned the skills of your customer facing roles so that you approach customer engagement strategy with a unified front

Shire Chris Sellin Head of Operational Excellence & Analytics Shire

Zephyr Health William King Founder Zephyr Health

Takeda Pharmaceuticals USA Heather Dean National Head- Specialty Sales & Accounts, Specialty Business Unit Takeda Pharmaceuticals USA

11:20AM
-
11:50AM
Session presented by Mobiliquty
Session presented by EY
Innovation in Provider Access: A New Era of Outcomes
  • Identify the current challenges presented to field forces by the face-to-face push sales model given decreased access with healthcare providers.
  • Explore and discuss the new solutions that add pull to sales efforts and early successes of these solutions.
  • Discuss the potential for the future. How can the life sciences further diversify their channels? What other pressing HCP and life science issues can be solved using technology?

Outcome Health Roger Sawhney Senior Vice President of Life Sciences Strategy and Business Development Outcome Health

11:50AM
-
12:50PM
Exhibition, Networking & Work Lunch Roundtables
12:50PM
-
1:20PM
The Modern Marketer: how to stay ahead in a competitive and evolving landscape
  • Work cross-functionally with your teams to maximize your commercial capabilities
  • Become a reliable supplier and valuable partner to your customers
  • Understand how to identify areas of mutual gain with IDNs to help improve patient outcomes and reduce costs

GSK Kim Bradley VP Global Vaccines Commercialization Leader- Influenza GSK

Proactive Nurse Engagement to Improve the Patient Experience: The UCB Right Start Program Case Study
  • Understand the difference a trusted advocate can make in addressing the unmet needs of patients with chronic conditions throughout their healthcare journey
  • Learn how engaging Nurse Educators to connect patients with the right resources at the right time provided a superior experience and improved patient persistency

UCB Jamie Burks Patient Experience Lead, Patient Value Unit UCB

BLANK Liza Maricle RN, Right Start Nurse Educator  

How Lilly Drives Efficiency and Business Insights through Advanced Forecasting Methodologies

Through this case study example, discover how this leading pharmaceutical organization leveraged advanced Forecasting methodologies and tools to:

  • Increase the impact of the forecasting team
    • Provide actionable insights into sales performance and drivers of variance to plan
    • Identify potential concerns sooner enabling corrective action
  • Increase the impact of the forecasting team
    • Reduce the time to create a forecast by more than 50%
    • Analyze large amounts of data quickly and with more accuracy using advances in technologies
    • Manage multiple data sources, forecasting tools and performance reporting in one common system

Eli Lilly and Company Robert P Draper Sr Director, Lilly BioMedicines Forecasting Eli Lilly and Company

1:20PM
-
1:45PM
The Power of Suggestions: Transforming Customer Engagement
  • Customer Engagement Model – Transforming Strategy into Execution
  • Smart Suggestions – A Key Enabler of Customer Engagement Transformation
  • Best Practices to Implement Smart Suggestions in the Customer Engagement Model

Merck Austin Wilson Customer Engagement Orchestration Leader, Customer Engagement Capabilities Merck

Why Highly Effective Drugs Are Not Enough: An Affordable Solution to Eliminating HCV
  • Develop responses to the problem of undiagnosed Hepatitis C cases globally, and learn that high drug prices are financially toxic to payers and patients and disincentives screening for undiagnosed patients
  • See how Trek is developing affordable and accessible HCV Genotype 1b (G1b), G1, and G2/3 Regimens for under-served populations in middle- and high-income countries  

TREK Therapeutics Ann Kwong CEO TREK Therapeutics

Patient Literacy and Empowerment: Support your Patients’ Experience with Education and Disease Navigation Tools
  • Develop a streamlined health literacy strategy to improve patient outreach and engagement
  • Break with the “big bad pharma” stigma by demonstrating true value to educating patient communities

Abeona Therapeutics Michelle Berg VP Patient Advocacy Abeona Therapeutics

1:45PM
-
2:45PM
Pharma-only Workshops
2:45PM
-
3:05PM
Exhibition & Networking Coffee Break
Keynote Closing
3:05PM
-
3:15PM
Awards Finalist: Customer Innovator Award
3:15PM
-
3:45PM
Session by McKesson
3:45PM
-
4:15PM
Squaring the Circle: how to drive performance and create success in a values culture
  • Explore the complex launch challenges faced by GSK’s newest vaccine Bexsero
  • Find out how GSK integrated Novartis Vaccines in its largest market, while implementing new commercial model changes in terms of HCP interaction
  • Understand how Patrick Desbiens led the integration of legacy and new vaccines teams and created a launch plan
  • Listen to Patrick explain the choices and the learnings on how to achieve success in a strong value-based culture from a year that saw GSK’s vaccine sales in the US increase by 12%

GSK Patrick Desbiens Senior Vice President, US Vaccines GSK

4:15PM
-
4:25PM
Awards Finalist: Most Valuable Pharma Collaboration
4:25PM
-
4:55PM
The Implementation Panel: From Words to Action, How to Become a Pharma Intrapreneur
  • Hear from our panel how you can make actionable change in your organizations through a structured process, behavioral engagement and prospective resource planning
  • Ensure open and reliable communication streams between departments, learn practical steps to break the ‘silo mentality’, and institute a collaboration approach that removes barriers long before they become a threat
  • Become the ‘Intrapreneurial change agent’ everyone respects, form alliances and manage innovation processes effectively to strengthen your organization from within

GSK Cheryl MacDiarmid SVP & Business Unit Head, Primary Care GSK

Sanofi Sheldon Koenig SVP & Head Cardiovascular Franchise Sanofi

Moderator eyeforpharma Paul Simms Chairman eyeforpharma

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