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2018 Agenda

To get involved with the 2019 event, email Izzy Gladstone on igladstone@eyeforpharma.com

Click here to be the first to see the 2019 agenda


NOTE: Attendance to this session is not included in the Silver or Gold Pass. If you would like to attend, make sure you either select the Diamond Pass or select it as an option when you register here - http://www.eyeforpharma.com/philadelphia/register.php

Taking place at the Marriott Downtown, Philadelphia



Most Valuable Patient Initiative

The finalists of this award are innovative projects designed to deliver tangible patient improvements both in the long and short term. Demonstrating real understanding for the patient requirements prior to implementation, these finalists have been managed to an outstanding level and have made an exceptionally positive impact on their intended customer.

11:00AM - 11:15AM
Changing the course of psoriasis treatment with patients

Janssen Janssen

11:15AM - 11:30AM
nCompass

Novocure Novocure

1:30AM - 11:45AM
Seeing the Patient's Perspective

Regeneron and Intouch Solutions Regeneron and Intouch Solutions

11:45AM - 12:00PM
Global Trial Community

Janssen Janssen

12:00PM - 12:15PM
HemMobile Striiv Wearable

Pfizer Pfizer

NOTE: This session takes place on April 9th and this day is NOT included in a silver, gold or diamond pass. You must select the “eyeforpharma Judging Day” option when checking out to have access. Register here.
The Patient Advocate Award

The winner of this award will be an innovative project designed to deliver tangible patient improvements both in the long and short term. Demonstrating real understanding for the patient requirements prior to implementation, the winning project will have been managed to an outstanding level and will have made an exceptionally positive impact on its intended customer. Please indicate in your nomination how the project generated new knowledge which will ensure longevity or aid in future initiatives.

12:15PM - 12:30PM
Todd Stephenson

Janssen Janssen

12:30PM - 1:30PM
TBC

Company_Name TBC

1:30PM - 1:45PM
Jen Horonjeff

Savvy Cooperative Savvy Cooperative

1:45PM - 2:00PM
Sarah Krug

Cancer101 Cancer101

2:00PM - 2:15PM
Heidi Floyd

Pink Power Mom Pink Power Mom

NOTE: This session takes place on April 9th and this day is NOT included in a silver, gold or diamond pass. You must select the “eyeforpharma Judging Day” option when checking out to have access. Register here.
Most Valuable Healthcare Initiative

The finalists of this award are innovative projects designed to deliver tangible working and healthcare improvements both in the long and short term. Demonstrating understanding of real health requirements prior to implementation, these winning projects have been managed to an outstanding level and have made an exceptionally positive impact on their intended customer.

2:15PM - 2:30PM
Bayer Oncology Augmented and Virtual Reality Experience

Bayer Bayer

PIXACORE PIXACORE

2:30PM - 2:45PM
Patient Assessment in COPD (PAC)

Boehringer Ingelheim and CTC Communications Boehringer Ingelheim and CTC Communications

2:45PM - 3:00PM
Development of a claims-based algorithm for use in migraine patients to identify potentially undiagnosed chronic migraine patients

Allergan with HealthCare partners Allergan with HealthCare partners

3:00PM - 3:15PM
BD Vascular Access Management (VAM)

BD BD

3:15PM - 3:30PM
Interactive ALSFRS-R Digital Detail

Mitsubishi Tanabe Pharma America Mitsubishi Tanabe Pharma America

inVentic Health inVentic Health

3:30PM - 4:00PM
Coffee Break
NOTE: This session takes place on April 9th and this day is NOT included in a silver, gold or diamond pass. You must select the “eyeforpharma Judging Day” option when checking out to have access. Register here.
Most Valuable Collaboration

The finalists of this award are either a pharma-pharma or pharma-non-pharma initiative which clearly brings a new proposition to customers and/or healthcare systems, creates new value and redefines what is possible in our industry with a degree of lateral thinking.

4:00PM - 4:15PM
Child Neurology Foundation's Respite Care Handbook

GSK and Child Neurology Foundation GSK and Child Neurology Foundation

4:15PM - 4:30PM
HemMobile Striiv Wearable

Pfizer and Striiv Pfizer and Striiv

4:30PM - 4:45PM
IBS-D Patient Engagement Platform

Allergan, SonarMD and Illinois Gastroenterology Group (IGG) Allergan, SonarMD and Illinois Gastroenterology Group (IGG)

4:45PM - 5:00PM
Making Medicines: The Process of Drug Development eLearning course

Eli Lilly and partners Eli Lilly and partners

5:00PM - 5:15PM
Hemocraft - Reimagining Patient Education

Pfizer, Drexel University and National Haemophilia Foundation (NHF) Pfizer, Drexel University and National Haemophilia Foundation (NHF)

Taking place at the Marriott Downtown, Philadelphia



2:00PM - 6:00PM
Amazon Workshop: Working Backwards

NOTE: Attendance to this session is not included in the Silver or Gold Pass. If you would like to attend, make sure you either select the Diamond Pass or select it as an option when you register here - http://www.eyeforpharma.com/philadelphia/register.php

Inside Amazon's approach to inventing new products and services are a set of simple yet effective activities designed to drive clarity and focus for teams. Getting this process right is a key part of what has given Amazon its reputation for customer obsession, high degree of loyalty, and successful track record of consistent growth and product launches.

Amazon has developed a deceptively straightforward methodology that can be applied to every major initiative. This hands-on workshop, called 'Working Backwards', will be run by Amazon leaders and adapted to the needs of tomorrow's pharmaceutical executives who wish to improve internal culture and working practices.

Attend this workshop to:

  • Learn the simple activities that Amazon employ to drive true customer-centricity in the way you develop services for customers.
  • Understand how to work with the customer always in your mind by learning how to develop a Working Backwards document which includes a press release, FAQs and visuals.
7:30AM - 8:25AM
Registration & Welcome Coffee in the Exhibition Hall
8:25AM - 8:40AM
Opening Address

eyeforpharma Paul Simms Chairperson eyeforpharma

Plus insights from: Idea Couture, a Cognizant Digital Business Company Ryan Doyle VP Strategy, Health Idea Couture, a Cognizant Digital Business Company

8:40AM - 9:05AM
The empowered patient: Building a partnership of trust
  • Recognize the growing need to better understand life with disease, and the role of the patient and caregiver in providing vital insights across the entire drug lifecycle
  • Discover ways to operationalize patient engagement, implementing a robust framework which works across all functions
  • Identify authentic patient communications insights – and understand when and where a closer relationship can help improve a patient’s healthcare experience

Alkermes Jim Robinson President & COO Alkermes

9:05AM - 9:35AM
Transforming access to therapy through innovations along the patient journey
  • Optimize patient access through seamless connectivity between physicians, payers, pharmacies and biopharma companies
  • Provide continuity of care from the first patient-HCP discussion through to comprehensive adherence support
  • Enhance visibility into the patient journey and deliver timely interventions through innovative technology an integrated patient support programs

McKesson Specialty Health Bill Nolan VP & General Manager McKesson Speciality Health

CoverMyMeds Glenn Wada President CoverMyMeds

9:35AM - 9:50AM
Winners Announced for The eyeforpharma Awards:
Most Valuable Patient Initiative & Most Valuable Patient Advocate
9:50AM - 10:15AM
Bring humanity back to healthcare
  • Why we must recognize the danger of putting a premium on systems, data and processes, and neglecting human relationships
  • Has pharma lost its humanity? Avoid the endless restructuring of our commercial model and bring back partnerships with authenticity
  • How to translate humanity into the physician’s office: use category management and medical education to build credibility and establish long-term customers. Witness how Ferring are achieving this in the fertility domain.

Ferring Holdings Inc Paul Navarre CEO Ferring Holding Inc. US

10:15AM - 10:45AM
Networking Coffee Break in the Exhibition Hall
10:45AM - 11:10AM
Algorithms Unleashed: The need to reinvent our role in delivering patient value
  • Why harnessing AI and Deep Learning is crucial if we want to deliver patient value
  • How AI is impacting global workforces, freeing up companies to find new ways to deliver value to customers and how pharma can learn from this to deliver even more value to patients
  • Why we need to have strategies to attract and retain AI talent as well as for the re-skilling our own employees, in the interest of developing the capabilities to harness AI appropriately for patients.
  • Explore why we need to reimagine and reinvent the role we as humans play in delivering value to patients.

UCB Bharat Tewarie EVP & Chief Marketing Officer UCB

11:10AM - 11:40AM
Walking the walk: How patient-centric business models can drive measurable value for the organization
  • Do you ever wonder if pharmaceutical companies are just paying lip service to the concept of patient centricity? Can companies not just talk the talk, but actually walk the walk?
  • Succeeding in pharma today means getting better at understanding patients and their needs in order to deliver meaningful patient experiences and improve outcomes.
  • Learn how successful companies are organizing and adapting to become more patient-centric, and how they’re measuring the impact that these changes are having on their businesses.
  • Assess where your company lies on the path toward patient centricity and learn four critical skills that will help you improve.

ZS Associates Hensley Evans Principal ZS Associates

11:40AM - 11:55AM
Winners Announced for The eyeforpharma Awards:
Most Valuable Healthcare Initiative & Most Valuable Collaboration
11:55AM - 1:05PM
Lunch in the Exhibition Hall

PLUS, Lunch & Learn on how to unleash the power of “moment marketing with Guidemark. (pharma and bop company attendees only) in Room 112A.

Commercial Model Innovation
Patient Impact
Insight Generation
1:05PM - 1:15PM
Chairperson’s Opening Address

Chairperson: HealthPrize Technologies Tom Kottler Co-founder and CEO HealthPrize Technologies

Chairperson’s Opening Address

Chairperson: Alamo Pharma Services Peter Marchesini COO Alamo Pharma Services

Chairperson’s Opening Address

Chairperson: Eagle Productivity Tom Sheridan VP Training Eagle Productivity

1:15PM - 1:55PM
Panel: Why patient-centricity is key for any successful business
  • Establish the relationship between business growth and patient focus
  • How do we know that we are fully leveraging a patient focus to drive the commercial business?
  • Expand your business offering to truly service patients and provide support needed for HCPs to deliver the full potential of your product

Eisai, Inc. Beyhan Zaim Global Head, Alzheimer's Disease Franchise Eisai, Inc.

Astellas Doug Noland Executive Director, Patient Experience Astellas

Takeda Elena Cant Vice President, Head of Global Commercial, Vaccine Business Unit Takeda

Moderator: Clinical SCORE Blaine Cloud, PhD SVP Clinical SCORE

Panel: Where is the trust? Strengthen relationships through partnerships and collaborations
  • Establish win-win partnerships with advocacy groups and patient organizations to help support patients and ensure their voice is heard across your entire company
  • Become the go-to trusted source of information, improving your reach to smaller sub-populations of patients and ensuring greater levels of support
  • Best practice examples of how to work with external groups while staying compliant

Patient Power Andrew Schorr Founder Patient Power

EMD Serono Scott Williams Vice President, Head of Global Patient Advocacy and Strategic Relationships EMD Serono

AstraZeneca Martha Orzechowski Global Director, Oncology Patient Group Relations AstraZeneca

U.S Pain Foundation Paul Gileno President U.S Pain Foundation

Moderator: Health Perspectives Group Jean McCoy Senior Vice President, Partnerships Health Perspectives Group

Panel: Embrace the next generation of online customers: Transform customer engagement by leveraging advanced data and analytics
  • Deliver a seamless digital experience through enhanced data insights and customer analytics
  • Get the right people in place and identify the skills needed to truly digitalize customer outreach
  • Ensure KPIs progress alongside technology advancements to maintain relevance and encourage investment

GSK John Lineen Global Channel Lead: Web & Mobile GSK

Zephyr Health William King Founder, Executive Chairperson Zephyr Health

Bayer Bharti Rai Chief Commercial Data Officer Bayer

1:55PM - 2:25PM
The time is now: Redefining the pharmaceutical commercial model
  • Recognize the challenges associated with today’s commercial model that are contributing to a slow and steady decline in return on capital and hindering the industry’s move to a value-based care business model
  • Explore what a commercial model might look like if we designed it today to maximize the top line without eroding the contribution to the business
  • Understand the potential impact to sales, promotion, and marketing in a model that emphasizes market access and medical capabilities
  • Propose a path forward for organizations to begin to shift to a new model while minimizing risk, continuing their patient mission and improving contribution

Deloitte Jeff Ford Principal Deloitte Consulting LLP

Demonstrate the impact of the Clinical Educator on adherence
  • Discover how real connections with patients and providers can differentiate your brand
  • Engage Clinical Educators to address unmet patient needs
  • Achieve better outcomes by optimizing your patient support programs

VMS BioMarketing Tina Balogh VP, Client Development VMS BioMarketing

Making Insights Outcomes - Bringing human empathy and data sciences together to transform experience and deliver value
  • Learn about how Life Sciences companies are shifting their model to compete on data? How real is the opportunity?
  • Explore metrics that matter; to deliver differentiated, meaningful and unified experiences across the customer journey
  • Assess maturity of your company and the organizational mindset to support a data driven business model

Cognizant Vyom Bhuta Global Partner, Commercial Life Sciences & Digital Business Cognizant

Workshop break
2:25PM - 3:35PM
Workshops

Pharma and bio attendees can choose from one of the following 4 topics:

  • Human-centred design thinking: Are you “experienced?” Create a game-changing patient experience through human-centered design thinking with Accenture
  • Transforming the patient experience: Digitization sparks a revolution - How to prepare for the many ways digitization will transform the patient experience with HawkPartners
  • Content development and optimization: Boost multichannel strategy with Digital Content Factory: bringing together powerful technology, streamlined vendor collaboration, precise budgeting and content localization with Viseven
  • AI: Personalized Insights: Disrupting Information Consumption Experiences Through AI with ZS Associates

Sign-up at the Information Desk.

3:35PM - 3:55PM
Networking Coffee Break in the Exhibition Hall
3:55PM - 4:25PM
Powering new access models with patients first mindset
  • Explore the role of patient engagement and support in facilitating access in a value-based healthcare paradigm
  • Move away from transactional relationships to true partnerships across the healthcare ecosystem to co-create solutions
  • Create new ways to demonstrate value and improve patient outcomes

Pfizer Wendy Mayer Vice President, Access Strategy, Patient & Health Impact Pfizer

Use real patient insight to influence decision making and promote a patient-centric culture
  • Ensure patients and caregivers have simple and effective ways to engage with your organization and share their thoughts and feedback
  • Establish internal communication channels which enable sharing of insights and ensures the patient voice can be heard across the whole organization
  • Highlight areas of your organization that are reluctant to change and identify ways to help them develop a better understanding of the patient journey and the part they play

Pfizer Rare Diseases Tolga Tanguler President Pfizer Rare Diseases

Unleash the power of data: Optimizing commercial performance though data and analytics
  • Drive competitive advantages through data-driven decision-making based on customer insights and analytics
  • Improve performance of commercial activities through the right metrics, actionable reporting and holistic processes
  • Manage data gaps and data imperfections

Bristol-Myers Squibb Jon Wang Associate Director, Business Performance Management Bristol-Myers Squibb

4:25PM - 4:55PM
 To master multichannel commercialization, master data first
  • Learn about a transformational new multichannel promotional model underpinned by advanced data and analytics
  • Build the case for physician reach through data driven sales target stratification
  • Understand key trends impacting industry commercial services and how advanced analytics can help

Ashfield Mike Stout President, Commercial Services Ashfield

Perception vs. Reality: How Pharma’s view of its patient-centric programs matches up with patient opinion
  • Pharmaceutical companies are engaged in more patient-centric programs than ever, but are they actually resonating with patients?
  • Patients have spoken out about what is important to them – learn how these priorities can align to help support brand and clinical goals
  • Assess how effectively your own patient-centric programs are meeting patient needs and determine what adjustments to make

Health Perspectives Group Jean McCoy Senior Vice President, Partnerships Health Perspectives Group

The potential for Artificial Intelligence in influencing patient centricity and health outcomes
  • Learn how Artificial intelligence in making “Real” progress across industries
  • Understand the importance of a T-Switch when using AI, especially in healthcare
  • Learn how social determinants of health influence patient health
  • Discuss how AI could assist drive human behavior towards better health outcomes

Pega Jitesh Rohatgi Director, Global Industry Principal - Healthcare & Life Sciences Pegasystems

Sell with Purpose
4:55PM - 5:25PM
Gain competitive advantage with a more holistic solution around your product
  • Differentiate your product by building around-the-pill offerings which improve adherence and better address patient needs
  • Address the growing demands of the digitally native customer by co-creating solutions using the process of ‘design thinking’
  • Develop better communication channels in combination with HCPs and patients to ensure your solution is well received and further improves customer loyalty

Sanofi Bozidar Jovicevic Global Head of Digital Medicines Sanofi

Overcome complexity in the U.S market: A better KAM approach
  • Address the growing complexity of stakeholders with a more sophisticated Key Account Management (KAM) formation, identifying unmet need within healthcare systems
  • Embed new capabilities into account teams (including medical and HEOR) to ensure customer needs can be met
  • Adapt to new methods of engagement, ensuring your reps are well equipped to engage with a new generation of HCPs

Horizon Pharma Paul Lazarro VP, Primary Care Sales & Key Accounts Horizon Pharma

From ‘data-as-assets’ to ‘insights-as-assets’
  • Understand the challenges inherent in grappling with ‘data-as-assets’ and how valuable insights can be derived
  • Find out how an orchestrated and collaborative approach to strategic data management – patient focused, and brand driven – will deliver tangible insights for placing big bets.

GSK Peter Barschdorff Vice President, U.S. Pharma Commercial Insights GSK

5:25PM - 5:55PM
Commercial strategy decision-making powered by the patient journey
  • Align internal teams around the Patient Journey early, to establish a common language and understanding of marketplace needs
  • Use the Patient Journey as a home for all commercial data – in a way that stakeholders can easily access and understand
  • Mine the Patient Journey for insights to guide decision-making; go beyond the WHAT and WHY to WHAT IT MEANS for your brand

Trinity Partners Jennifer Parr Engagement Manager Trinity Partners

Trinity Partners Kevin Francis Principal, Analytics & Insights Trinity Partners

Redefining the Field Experience for Representatives and Managers
  • Learn more about how next-generation enterprise analytics and mobility solutions can make your organization more efficient and valuable in a constantly evolving healthcare environment
  • Discover enhanced vision and innovative technologies including twoway integration with salesforce, incorporation of telemetry data, voice integration, and more
  • Re-imagine a mobile and analytically strong solution that will represent the future of the field experience for the pharmaceutical industry

MicroStrategy Mark McKay Senior Account Executive MicroStrategy, Inc.

Southport Services Group Michael Barrett Managing Director Southport Services Group

Drive commercial and clinical intelligence in the competitive healthcare landscape
  • Refine targeting strategies using medical claims based market intelligence and analytics
  • Using the power of predictive analytics and data attributes to help you enhance your segmentation and targeting efforts
  • Leverage provider networks to understand shared patients, discover new influencers, and map provider relationships.
  • Track payer reimbursement trends relevant to your market
  • Build impactful and timely messages relevant to your audiences

LexisNexis Abigail Bernardi Director of Market Planning LexisNexis Risk Solutions

LexisNexis Don DeStefano Director, Business Development LexisNexis

5:55PM - 6:10PM
Award Winner - Most Valuable Healthcare Initiative
Award winner - Most Valuable Patient Advocate
Award Winner - Most Valuable Patient Initiative
6:10PM - 7:30PM
Networking Drinks Reception in the Exhibition Hall

PLUS, VIP Dinner Sponsored by Verix. Invite only.

7:20AM - 8:20AM
Registration & Welcome Coffee in the Exhibition Hall
Advances in Customer Engagement
Patient Impact
Customer-centric Innovation
8:20AM - 8:30AM
Chairperson’s Opening Address

Chairperson: Univision Communications Inc. Dennis O’Leary Vice President, Business Development Univision Communications Inc.

Chairperson’s Opening Address

Chairperson: HCB Health Robert Palmer Chief Innovation Officer HCB Health

8:30AM - 8:55AM
Chairperson’s Opening Address

Chairperson: Pillsy Jerry Barsz SVP, Business Development Pillsy

Walking in a patient’s shoes: Building your commercialization approach with the patient in mind
  • Drive a culture change that encourages all team members to understand the needs of patients – a mission critical step for the success of the industry
  • Build greater awareness of what it means to live with a disease and align others – whether policymakers, providers or caregivers – on the struggle of patients
  • Implement a multi-pronged approach that is designed with the patient, rather than the company, in mind

GSK Cheryl Macdiarmid SVP, Primary Care, U.S. GSK

Reach new levels of value: Advancing care in cardiology through partnerships
  • Discover how BMS increased the effective diagnosis of cardio-related diseases through partnerships with governments, payers, data providers and tech
  • Lay the groundwork for effective, long term partnerships and help establish pharma’s role in the larger healthcare ecosystem
  • Navigate reimbursement issues using data and analysis required to prove the value of your services and solutions

Bristol-Myers Squibb Christoph Koenen Head of Cardiovascular Development - Therapeutic Area Head Cardiovascular Bristol-Myers Squibb

8:55AM - 9:25AM
Footprints in the digital space. From following to leading our health customers
  • Understand and address human expectations in order to offer the best possible customer experience
  • Examine the application of digital tools, technology and data that reveal the human customer journey
  • See how meaningful innovation is changing the experience today and the trends for the near future

MRM / McCann Marcy Q. Samet Global Chief Marketing Officer MRM / McCann

MRM / McCann Rob Rothschild SVP, Strategy Director MRM / McCann

Now, near and next: Pharma’s role in technology enhanced patient support services
  • Discover the driving force behind pharma developing services beyond traditional patient support programs
  • Identify the key characteristics of best-in-class support programs - what works and what doesn’t?
  • Visualise the immense possibilities opened-up by technology and discuss how far pharma should venture

S3 Connected Health Jim O’Donoghue VP S3 Connected Health

Build intelligent customer-centric solutions: break down silos, connect with patients, and leverage AI
  • Understand the landscape of patient and provider solutions, and how to build a connected digital ecosystem
  • Learn how to build foundational programs to engage, support, and learn from patients
  • Integrate advanced tools for artificial intelligence that enhance patient insights

Salesforce Healthcare and Life Sciences Michael Schwartz Senior Director, Global Life Sciences Lead Salesforce Healthcare and Life Sciences

Kite - A Gilead Company Debra Susarchick Senior Director, Commercial Business Optimization Kite - A Gilead Company

9:25AM - 10:20AM
Panel: Optimize customer experience with a flawless end-to-end process
  • Ensure all departments are engaged with the creation of insights and understanding of the customer journey
  • Operationalize delivery of customer solutions with a cross-functional approach
  • Develop KPIs which relate customer experience to commercial results to ensure continued support from senior management

Lilly Deb Hussain Senior Director of Marketing, MCE Team Leader Lilly

Allergan Aimee Lenar VP Gastroenterology and Psychiatry Allergan

Moderator: STEM Healthcare US Dean McAlister Senior Vice President, Client Relationship Development STEM Healthcare US

Panel: Create the ideal eco-system of patient support that delivers results
  • Create a clear vision for your patient support programs which address unmet needs in a simple and effective way
  • Understand how patients and other stakeholders can co-create programs to ensure user experience and delivery is optimized
  • Measure the success of your program with relevant KPIs and ensure continuous feedback to help perfect future support activities

Eli Lilly Canada Andre Cote Chief Operating Officer Eli Lilly Canada

Colontown Meredith Hardy Patient Advocate Colontown

FDA Samir Shaikh Deputy Director for Patient Affairs in the Office of the Commissioner FDA

Novartis Matt Zeller VP, Head of US Patient and Specialty Services Novartis

UCB Samantha John Head – UCB Cares UCB

Moderator: Company_Name Erica Conroy VP, Operations Cover My Meds

Panel: Is the future of healthcare on your wrist? Optimizing wearables now, not in the future
  • Explore the vast opportunities possible with mobile data recording devises and establish the role wearables can play in your healthcare offering
  • Determine the uses of the real-world data collected and how this data can be effectively analyzed as well as understanding the limitations Prepare for the explosion in wearables and IoT devices and ensure you have a robust strategy which moves past the early adoption stage

Nokia Health Rucha Vyas Head of Enterprise Health Strategy and Business Development Nokia Health

Samsung Jerard Berger Senior Manager, Healthcare Samsung

GSK Andrew Ploszay Head, Digital Innovation & Strategic Partnerships GSK

Verily Tushar Parlikar Product Manager Verily

Novartis Tara Cooke Executive Director, IT Global Digital Strategic Program Lead Novartis

Moderator: Enable Injections Jeannie Joughin EVP & Chief Commercial Officer Enable Injections

10:20AM - 10:50AM
Networking Coffee Break in the Exhibition Hall
10:50AM - 11:15AM
Perfecting brand marketing online, at the moments that matter
  • Discover how expectations for health brands has risen due to patients being smarter and more demanding
  • Re-think the way you engage across screens and devices with your video marketing strategy
  • Utilize new models of short and long form video

Google David Blair Head of Industry, Healthcare Google

The Aurora Project: Exclusive results from the Patient Centric Benchmarks Survey 
  • Be the first to see the illuminating results of the 2nd annual Aurora Project: 2017 Patient Centric Benchmarks Survey, which highlights where the industry is on its journey to patient-centricity
  • Meet like-minded executives striving to understand how to grow their business in patient-focused ways
  • Gain insights into the other projects of The Aurora Project including The Practical Guide and ShareSpire

The Aurora Project Jill Donahue Co-founder The Aurora Project

IPSOS Healthcare Victoria Guyatt Head of Patient Ethnography, Healthcare IPSOS Healthcare

Leading innovation: The digital medicines story
  • Discover how Otsuka and Proteus pioneered an innovative alliance to develop Digital Medicines
  • Identify best practices when uniting the pharma development and business model with digital technology
  • Envisage how Otsuka’s new digital medicine might help patients manage their illness and share valuable, objective data with HCPs Proteus Digital Health

Proteus Digital Health David O’Reilly Chief Platform Officer Proteus Digital Health

Otsuka America Pharmaceutical, Inc. Andrew Wright VP, Digital Medicine and Medical Device Division Otsuka

11:15AM - 11:45AM
Move beyond channel selection and gain a deeper understanding of how and where your customers gain their information
  • Refine your digital marketing strategies based on insights into the online behavior data of opted-in HCPs.
  • See the categories of websites an individual HCP visits across our digital medical ecosystem.
  • Combine data about the types of medical websites individual HCPs visit with keyword data about the content they read on those sites.

DMD David Reim Chief Product Officer DMD

Beyond efficiency: How data-driven technology can deliver a more personalized patient experience and robust outcomes
  • Understand how technology can strengthen patient engagement throughout their journey
  • Learn how artificial intelligence can predict and address patient access complexities, while reducing costs associated with delayed treatment
  • Empower the ecosystem of providers and pharma manufacturers with capabilities, such as field team analytics reports, that enable them to anticipate the needs of patients

Lash Group Tommy Bramley, PhD President Lash Group

Democracy Disruption in 2018: The Rise of the Empowered Patient
  • Understand the convergence of trends and dynamics leading disruption in the healthcare market•
  • See new data on patients’ perspectives as they begin to confront a future with AI
  • Discover ways to include the patient voice from clinical research to point-of-care delivery
  • Learn how to activate your most powerful tools to drive healthcare democracy forward

Syneos Health AJ Triano Senior Vice President, Engagement Strategy Syneos Health Communications

11:45AM - 12:45PM
Lunch in the Exhibition Hall

PLUS Lunch & Learn with viihealth in Room 112A.  For pharma and bio attendees only.

12:45PM - 12:55PM
Workshop Break
Sell with Purpose
12:55PM - 1:20PM
Meet demand: Deliver valuable content, however and whenever customers want it
  • Why evolving customer demands require you to produce even more valuable, on-demand knowledge insights to help HCPs make medical decisions
  • Tailor the delivery of your content to address a range of stakeholders –ensuring you cater to the needs of patients
  • Coordinate your MCM strategy with your sales reps to ensure harmonious communication and further engagement across other channels

Merck Tricia Brown Executive Director, Leader of US Promotion Organization Merck

Build customer relations for the future: Replicate the success of your top performing reps
  • Establish the traits of your top performers with a program that moves middle performers from good to great, and introduces newly relevant skills
  • Define the KPIs needed to measure success in a new climate, and reward positive behaviours which improve long-term customer experience
  • Ensure your reps are upskilled for new digital tools and capabilities

Shire Molly Painter VP, Sales, Primary Immunodeficiency and Hereditary Angioedema Shire

The power of Digital Health: Transform opportunity into genuine patient benefit
  • Take advantage of the vast opportunities in digital health by partnering with digital health companies across the healthcare ecosystem
  • Discover what Takeda have learnt from digital health companies, and how they have applied this agile and innovative thinking to their approach
  • Identify where pharma has the greatest opportunity to impact patient’s lives and why must be align as an industry to focus our efforts

Takeda Dan Gandor Director, Digital Innovation and Corporate Program Management Takeda

Talent & Diversity
1:20PM - 2:00PM
Respiratory Care v2.0: After 60 years, it’s time for change
  • Take a look at how Teva are re-imagining digital patient-centred solutions
  • Understand how technology can dramatically improve asthma and COPD patient outcomes, from the point of diagnosis onwards
  • Explore how digital will more closely connect pharma to the patient

Teva Yechiel Engelhard VP, Head of Digital Health Teva

Panel: Drive sales through greater alignment of drugs to customer value – and a deeper understanding of the patient journey
  • Discover how top performing reps relate to the patient journey when engaging with HCPs
  • Fully express the value of your products with an improved understanding of life with the illness
  • Explore new ways to train, motivate and incentivize reps which focus on patient needs and meeting customer needs

Moderator: viseven Nataliya Andreychuk CEO Viseven Group

Roche Diabetes Jay Graves VP, Sales Roche Diabetes

Shire Kevin Cowles VP Sales, Neuroscience Division Shire

Panel: Celebrate and nucleate the rock stars of healthcare: How to guarantee talent and diversity
  • Turn your great science, genuine innovation and social mission into a story which appeals to a new generation of incoming talent
  • Identify the future skills and capabilities required by your organization and ensure your recruitment process matches your growing needs
  • Find ways to motivate and satisfy your employees to encourage retention and safeguard the next generation of leaders

Takeda Pharmaceuticals Elena Cant VP, Head of Global Commercial, Vaccine Business Unit Takeda Pharmaceuticals

AbbVie Kristen Weirick VP Talent Acquisition and Diversity & Inclusion AbbVie

Moderator: HBA Laurie Cooke CEO HBA

2:00PM - 2:15PM
Networking Coffee Break in the Exhibition Hall

Chairperson: eyeforpharma Paul Simms Chairman eyeforpharma

2:15PM - 3:10PM
Panel: ‘Value’: focus on the common objectives amidst the chaos
  • Develop the shift to value-based care and explore its potential to set an acceptable ‘new normal’ for drug pricing
  • Discover how best to demonstrate true value of your drug when interacting with a complex array of stakeholders
  • Understand pharma’s unique position in the delivery of healthcare to understand which partnerships and collaborations are required, moving forwards

Novartis Fabrice Chouraqui President, U.S. Novartis

Lilly Oncology Sue Mahony SVP & President Lilly Oncology

PhRMA Stephen Ubl President & CEO PhRMA

V ClinBio Bob Oliver CEO & President V ClinBio

Kaiser Permanente Amy Gutierrez, Pharm.D. Vice President, Chief Pharmacy Officer Kaiser Permanente

Moderator: Legacy Health Strategies Rolf Benirschke Co-Founder and Co-CEO Legacy Health Strategies

3:10PM - 3:15PM
Announcement of the Lifetime Achievement Award Winner
3:15PM - 3:30PM
Presentation from the Winner of the Most Valuable Pharma Collaboration
3:30PM - 3:55PM
Consolidation or Transformation?
  • Learnabout a new regulatory pathway for innovative drug products that reduces time, risks and costs and can lead to increased R&D productivity
  • Explorenew commercial models that expand the definition of a pharmaceutical product and create significant new barriers to entry that do not require patents on molecules
  • Discover new manufacturing methods that build on the industry’s high volume, high quality expertise and incorporate new disciplines from the semiconductor industry

proteus_digital_health Andy Thompson CEO & co-founder Proteus Digital Health

3:55PM - 4:40PM
Panel: Big data, bigger opportunity
  • Envisage the monumental long-term effect of real world data informing customers as well as ourselves; particularly with regard to drug discovery, patient access and commercialization
  • Understand the trajectory and adoption of sensors to collect real-time patient insight and their future implications
  • Realize the potential in the analytics of vast quantities of data and where this will influence prescribers, payers, policy makers and other stakeholders

Abbvie Rob Scott Vice President, Development and Chief Medical Officer Abbvie

EMD Serono Zhen Su Senior Vice President & CMO EMD Serono

Moderna Therapeutics Marcello Damiani Chief Digital Officer Moderna Therapeutics

Pfizer Chris Boone VP, Real World Data & Analytics Center of Excellence, Patient & Health Pfizer

Salesforce Susan Emerson VP, Analytics and AI Salesforce

Moderator: Amazon Web Services Lita Sands Global Life Sciences Principal Amazon Web Services

4:40PM
End of Summit

Medical Affairs - Day 1, Afternoon

Medical Affairs
1:05PM - 1:15PM
Chairperson’s Opening Address

Medscape Katie Anders Head of Medical Affairs Strategic Solutions (MASS) Medscape

1:15PM - 1:55PM
Panel: Meet the needs of an increasingly demanding external environment with a new value-driven medical model
  • Connect and champion patient and real-world data activities throughout your organization by acting as the network between silos
  • Develop and source the new set of capabilities required to enable medical’s full potential
  • Ensure long-term success by adapting now to the next generation of patients, physicians and KOLs with increased access to medical data and research

Ipsen Sotirios Stergiopoulos CMO, SVP and Head of Global Medical Affairs Ipsen

AstraZeneca Sandy Leonard VP of Medical Evidence & Observational Research AstraZeneca

EMD Serono Zhen Su Chief Medical Officer, North America EMD Serono

Alnylam Pharmaceuticals Dr. Pritesh Gandhi PharmD, VP, Medical Affairs Alnylam Pharmaceuticals

1:55PM - 2:25PM
Promoting the patient voice in evidence generation and global market access planning
  • Learn about the challenges of real-world evidence and marketplace demands for supporting new treatments
  • Understand important regulatory and payer perspectives on patient-centric data in decision-making
  • Explore effective examples of leveraging the patient voice in RWE research to leverage direct-to-patient opportunities

PAREXEL Thom Schoenwaelder Vice President PAREXEL

PAREXEL Leanne Larson, MHA Corporate Vice President & WW Head, Real-World Evidence Strategy PAREXEL Consulting

2:25PM - 2:55PM
Direct more meaningful internal policy by representing the patient voice across functions
  • Create a more complete picture of the patient journey by using insights from across stakeholder touchpoints and RWD sources
  • Bring more patient insights inwards with increased direct interaction through advocacy groups and organizations
  • Develop new patient value metrics to better inform approach and effectively communicate need to decision makers

Pfizer Oncology Lynn McRoy Senior Director and Team Lead, Breast Cancer, US Medical Affairs Pfizer Oncology

2:55PM - 3:25PM
Early engagement of Medical Affairs in product development: A new frontier to drive R&D innovation and linking “Proof of Concepts” to “Proof of Medical Value”
  • Bring diverse stakeholder insights (patients, payers, providers) early and successfully into the clinical-regulatory development process
  • Develop “must have” components of TPP and successfully translate into a cohesive end point strategy

Trevena, Inc. Usman Iqbal MD, MPH, MBA, Senior Director, Medical Affairs & HEOR Trevena, Inc.

3:25PM - 3:55PM
Networking Coffee Break in the Exhibition Hall
3:55PM - 4:25PM
Find customer's unmet needs with use of enhanced scientific principles in evidence generation
  • Witness the evolving role of Medical Affairs in translating unmet need into a manageable process
  • Explore how to unlock greater product value and differentiation through the “Evidence Development Process”
  • Understand how this evidence generation management can solve unmet needs more effectively

Nestlé Juan Ochoa Chief Medical Officer, US Nestlé

4:25PM - 4:55PM
Role of Medical Affairs as the “value cockpit” For Life Sciences – transition to become the control center for Medical Value to external and internal stakeholders for clinical and commercial execution
  • Imagine how Medical Affairs can evolve science and evidence-based communication to enhance customer engagement
  • Explore potential applications of digital in managing value & outcomes
  • Learn how to manage the proliferation of data/RWD, while meeting demands for transparency

Cognizant Vyom Bhuta Global Partner, Commercial Life Sciences & Digital Business Cognizant

Cognizant Barinder Marhok Global Practice Lead, Clinical Life Sciences Cognizant

4:55PM - 5:25PM
Embed the patient perspective into drug development to locate undiscovered value
  • Improve strategic decision-making throughout development to enhance patient and business outcomes
  • Connect key advocacy groups, patients and caregivers with internal leadership to form long-term collaboration and exchange direct insights
  • Explore how the “Embracing Carers” initiative is empowering and supporting unpaid caregivers to advocate and drive support of their wellbeing

EMD Serono Scott Williams VP, Head of Global Patient Advocacy and Strategic Relationships EMD Serono

5:25PM - 6:10PM
Panel: Address increased evidence demands with a new pharma-payer value paradigm
  • Define medical’s role with market access colleagues to increase synergy between interactions and maximize on limited contact time available
  • Tailor publication plans to the payer audience with increased understanding of decision-making factors
  • Increase research opportunities and align findings to payer preferences with a focus on collaborative claims in database studies

Blue Cross Blue Shield Association Suzanne Belinson Executive Director, Clinical Markets Blue Cross Blue Shield Association

GSK John Graham VP and Head, Value Evidence and Outcomes GSK

Novartis Vivian Herrera Executive Director, Head of HEOR Payer Strategy Novartis

6:10PM - 7:30PM
Networking Drinks Reception in the Exhibition Hall

PLUS, VIP Dinner Sponsored by Verix. Invite only.


Medical Affairs - Day 2, Morning & Afternoon

Medical Affairs
8:20AM - 8:30AM
Chairperson’s Opening Address

PAREXEL Leanne Larson MHA, Corporate VP & WW Head, Real-World Evidence Strategy PAREXEL

8:30AM - 8:55AM
Expand your RWE horizon: look beyond data generation and explore the multitude of further uses
  • Explore the range of tools to leverage RWE to improve healthcare stakeholder (e.g. patient associations, HCPs, payers) engagement
  • Leverage new technologies to analyse healthcare trends
  • Integrate RWE in the cross-functional communication strategy of your brand value proposition

Novartis Luca Dezzani Global Brand Medical Director Novartis

8:55AM - 9:25AM
The role of registries in patient understanding for Medical Affairs in an era of ‘big data’
  • Understand the full potential of registry data amongst the RWD source spectrum, and how this fits in the realm of ‘big data'
  • Create a complete picture of the patient journey by linking registry data with other RWE sources (claims and EMR) to overcome evidence gaps
  • Explore the full range of registry data uses (comparative effectiveness & safety, cost effectiveness, real-time PRO feedback & analysis)

Corrona Joel Kremer Founder and Chief Medical Officer Corrona

9:25AM - 10:20AM
Roundtables:

Choose from one of the following 6 roundtables:

  1. The modern MSL: what are the skill requirements and how do you achieve them under constrained budgets for maximum value addition?
  2. Digital tools in medical affairs: how focus investment on technological developments for improved customer engagement and insights gathering
  3. Achieving launch excellence: the steps to create unity across Development, Medical Affairs, Access and Commercial teams
  4. Reducing the risk of outcomes-based pricing: explore medical’s role in achieving a new high bar for data requirements
  5. Patient-centricity: a hot topic, but what’s really being done and how do medical help instil a change for good?
  6. Maintaining authenticity: what’s the best approach to balance commercial and scientific pressures?

Roundtable hosts:

AstraZeneca Sandy Leonard VP of Medical Evidence & Observational Research AstraZeneca

UCB Kathy Foris Head of Medical Neurology UCB

Corrona Joel Kremer Founder and Chief Medical Officer Corrona

Pfizer Lori Stockert US Medical Affairs, Director Pfizer

10:20AM - 10:50AM
Networking Coffee Break in the Exhibition Hall
10:50AM - 11:15AM
Inform formulary and regulatory decision-making with pragmatic clinical trial (PCT) data
  • Incorporate real-world evidence study design and data into PCT planning and development
  • Learn best practices of PCT study design and execution from ongoing and completed case examples
  • Discuss regulatory and formulary decision-making considerations incorporating PCT data

AstraZeneca Eric Wittbrodt Director HEOR AstraZeneca

11:15AM - 11:45AM
Leverage the power of technology and data to take Medical Affairs to the next level
  • Map your future with expert data analysis to identify current trends and actionable insights
  • Embrace the potential of AI and VR for competitive advantage
  • Leverage emerging technologies for a personalized learning experience

Medscape Katie Anders Head of Medical Affairs Strategic Solutions (MASS) Medscape

11:45AM - 12:45PM
Lunch in the Exhibition Hall

PLUS Lunch & Learn with viihealth in Room 112A.  For pharma and bio attendees only.

12:45PM - 12:55PM
Workshop Break
12:55PM - 1:20PM
Exponential education: Accelerate the distribution of medical information by embracing Artificial Intelligence (AI)
  • Enable immediate medical request response times by investing in machine learning capabilities, automating a proportion of responses
  • Develop intelligent content personalized to requesters, using self-learning social monitoring technology
  • Become the prime destination for medical information requests by creating a reliable and seamless online interaction experience

BMS Chris Keenan Head, Worldwide Medical Customer Engagement, Medical Capabilities BMS

1:20PM - 2:00PM
Panel: Shape internal direction by effectively measuring and demonstrating medical's value
  • Create tangible KPIs that are easily measurable and relatable in comparative assessment
  • Use quantifiable external feedback on medical interactions to bring insight on field team interactions internally
  • Foster a business-focused mindset within medical teams to drive long-term change toward a more measurable model

Pfizer Eddie Power VP, US Medical Affairs Pfizer

Clinical Score Gary Kaplan VP of Medical Affairs Research Clinical Score

Takeda Canada Jefferson Tea VP Medical & Scientific Affairs Takeda Canada

UCB Kathy Foris Head of Medical Neurology UCB

2:00PM - 2:15PM
Networking Coffee Break in the Exhibition Hall
7:30AM - 8:25AM
Registration & Welcome Coffee in the Exhibition Hall
8:25AM - 8:40AM
Opening Address

eyeforpharma Paul Simms Chairperson eyeforpharma

Plus insights from: Idea Couture, a Cognizant Digital Business Company Ryan Doyle VP Strategy, Health Idea Couture, a Cognizant Digital Business Company

8:40AM - 9:05AM
The empowered patient: Building a partnership of trust
  • Recognize the growing need to better understand life with disease, and the role of the patient and caregiver in providing vital insights across the entire drug lifecycle
  • Discover ways to operationalize patient engagement, implementing a robust framework which works across all functions
  • Identify authentic patient communications insights – and understand when and where a closer relationship can help improve a patient’s healthcare experience

Alkermes Jim Robinson President & COO Alkermes

9:05AM - 9:35AM
Transforming access to therapy through innovations along the patient journey
  • Optimize patient access through seamless connectivity between physicians, payers, pharmacies and biopharma companies
  • Provide continuity of care from the first patient-HCP discussion through to comprehensive adherence support
  • Enhance visibility into the patient journey and deliver timely interventions through innovative technology an integrated patient support programs

McKesson Specialty Health Bill Nolan VP & General Manager McKesson Speciality Health

CoverMyMeds Glenn Wada President CoverMyMeds

9:35AM - 9:50AM
Winners Announced for The eyeforpharma Awards:
Most Valuable Patient Initiative & Most Valuable Patient Advocate
9:50AM - 10:15AM
Bring humanity back to healthcare
  • Why we must recognize the danger of putting a premium on systems, data and processes, and neglecting human relationships
  • Has pharma lost its humanity? Avoid the endless restructuring of our commercial model and bring back partnerships with authenticity
  • How to translate humanity into the physician’s office: use category management and medical education to build credibility and establish long-term customers. Witness how Ferring are achieving this in the fertility domain.

Ferring Holdings Inc Paul Navarre CEO Ferring Holding Inc. US

10:15AM - 10:45AM
Networking Coffee Break in the Exhibition Hall
10:45AM - 11:10AM
Algorithms Unleashed: The need to reinvent our role in delivering patient value
  • Why harnessing AI and Deep Learning is crucial if we want to deliver patient value
  • How AI is impacting global workforces, freeing up companies to find new ways to deliver value to customers and how pharma can learn from this to deliver even more value to patients
  • Why we need to have strategies to attract and retain AI talent as well as for the re-skilling our own employees, in the interest of developing the capabilities to harness AI appropriately for patients.
  • Explore why we need to reimagine and reinvent the role we as humans play in delivering value to patients.

UCB Bharat Tewarie EVP & Chief Marketing Officer UCB

11:10AM - 11:40AM
Walking the walk: How patient-centric business models can drive measurable value for the organization
  • Do you ever wonder if pharmaceutical companies are just paying lip service to the concept of patient centricity? Can companies not just talk the talk, but actually walk the walk?
  • Succeeding in pharma today means getting better at understanding patients and their needs in order to deliver meaningful patient experiences and improve outcomes.
  • Learn how successful companies are organizing and adapting to become more patient-centric, and how they’re measuring the impact that these changes are having on their businesses.
  • Assess where your company lies on the path toward patient centricity and learn four critical skills that will help you improve.

ZS Associates Hensley Evans Principal ZS Associates

11:40AM - 11:55AM
Winners Announced for The eyeforpharma Awards:
Most Valuable Healthcare Initiative & Most Valuable Collaboration
11:55AM - 1:05PM
Lunch in the Exhibition Hall

PLUS, Lunch & Learn on how to unleash the power of “moment marketing with Guidemark. (pharma and bop company attendees only) in Room 112A.

Commercial Model Innovation
Patient Impact
Insight Generation
1:05PM - 1:15PM
Chairperson’s Opening Address

Chairperson: HealthPrize Technologies Tom Kottler Co-founder and CEO HealthPrize Technologies

Chairperson’s Opening Address

Chairperson: Alamo Pharma Services Peter Marchesini COO Alamo Pharma Services

Chairperson’s Opening Address

Chairperson: Eagle Productivity Tom Sheridan VP Training Eagle Productivity

1:15PM - 1:55PM
Panel: Why patient-centricity is key for any successful business
  • Establish the relationship between business growth and patient focus
  • How do we know that we are fully leveraging a patient focus to drive the commercial business?
  • Expand your business offering to truly service patients and provide support needed for HCPs to deliver the full potential of your product

Eisai, Inc. Beyhan Zaim Global Head, Alzheimer's Disease Franchise Eisai, Inc.

Astellas Doug Noland Executive Director, Patient Experience Astellas

Takeda Elena Cant Vice President, Head of Global Commercial, Vaccine Business Unit Takeda

Moderator: Clinical SCORE Blaine Cloud, PhD SVP Clinical SCORE

Panel: Where is the trust? Strengthen relationships through partnerships and collaborations
  • Establish win-win partnerships with advocacy groups and patient organizations to help support patients and ensure their voice is heard across your entire company
  • Become the go-to trusted source of information, improving your reach to smaller sub-populations of patients and ensuring greater levels of support
  • Best practice examples of how to work with external groups while staying compliant

Patient Power Andrew Schorr Founder Patient Power

EMD Serono Scott Williams Vice President, Head of Global Patient Advocacy and Strategic Relationships EMD Serono

AstraZeneca Martha Orzechowski Global Director, Oncology Patient Group Relations AstraZeneca

U.S Pain Foundation Paul Gileno President U.S Pain Foundation

Moderator: Health Perspectives Group Jean McCoy Senior Vice President, Partnerships Health Perspectives Group

Panel: Embrace the next generation of online customers: Transform customer engagement by leveraging advanced data and analytics
  • Deliver a seamless digital experience through enhanced data insights and customer analytics
  • Get the right people in place and identify the skills needed to truly digitalize customer outreach
  • Ensure KPIs progress alongside technology advancements to maintain relevance and encourage investment

GSK John Lineen Global Channel Lead: Web & Mobile GSK

Zephyr Health William King Founder, Executive Chairperson Zephyr Health

Bayer Bharti Rai Chief Commercial Data Officer Bayer

1:55PM - 2:25PM
The time is now: Redefining the pharmaceutical commercial model
  • Recognize the challenges associated with today’s commercial model that are contributing to a slow and steady decline in return on capital and hindering the industry’s move to a value-based care business model
  • Explore what a commercial model might look like if we designed it today to maximize the top line without eroding the contribution to the business
  • Understand the potential impact to sales, promotion, and marketing in a model that emphasizes market access and medical capabilities
  • Propose a path forward for organizations to begin to shift to a new model while minimizing risk, continuing their patient mission and improving contribution

Deloitte Jeff Ford Principal Deloitte Consulting LLP

Demonstrate the impact of the Clinical Educator on adherence
  • Discover how real connections with patients and providers can differentiate your brand
  • Engage Clinical Educators to address unmet patient needs
  • Achieve better outcomes by optimizing your patient support programs

VMS BioMarketing Tina Balogh VP, Client Development VMS BioMarketing

Making Insights Outcomes - Bringing human empathy and data sciences together to transform experience and deliver value
  • Learn about how Life Sciences companies are shifting their model to compete on data? How real is the opportunity?
  • Explore metrics that matter; to deliver differentiated, meaningful and unified experiences across the customer journey
  • Assess maturity of your company and the organizational mindset to support a data driven business model

Cognizant Vyom Bhuta Global Partner, Commercial Life Sciences & Digital Business Cognizant

Workshop break
2:25PM - 3:35PM
Workshops

Pharma and bio attendees can choose from one of the following 4 topics:

  • Human-centred design thinking: Are you “experienced?” Create a game-changing patient experience through human-centered design thinking with Accenture
  • Transforming the patient experience: Digitization sparks a revolution - How to prepare for the many ways digitization will transform the patient experience with HawkPartners
  • Content development and optimization: Boost multichannel strategy with Digital Content Factory: bringing together powerful technology, streamlined vendor collaboration, precise budgeting and content localization with Viseven
  • AI: Personalized Insights: Disrupting Information Consumption Experiences Through AI with ZS Associates

Sign-up at the Information Desk.

3:35PM - 3:55PM
Networking Coffee Break in the Exhibition Hall
3:55PM - 4:25PM
Powering new access models with patients first mindset
  • Explore the role of patient engagement and support in facilitating access in a value-based healthcare paradigm
  • Move away from transactional relationships to true partnerships across the healthcare ecosystem to co-create solutions
  • Create new ways to demonstrate value and improve patient outcomes

Pfizer Wendy Mayer Vice President, Access Strategy, Patient & Health Impact Pfizer

Use real patient insight to influence decision making and promote a patient-centric culture
  • Ensure patients and caregivers have simple and effective ways to engage with your organization and share their thoughts and feedback
  • Establish internal communication channels which enable sharing of insights and ensures the patient voice can be heard across the whole organization
  • Highlight areas of your organization that are reluctant to change and identify ways to help them develop a better understanding of the patient journey and the part they play

Pfizer Rare Diseases Tolga Tanguler President Pfizer Rare Diseases

Unleash the power of data: Optimizing commercial performance though data and analytics
  • Drive competitive advantages through data-driven decision-making based on customer insights and analytics
  • Improve performance of commercial activities through the right metrics, actionable reporting and holistic processes
  • Manage data gaps and data imperfections

Bristol-Myers Squibb Jon Wang Associate Director, Business Performance Management Bristol-Myers Squibb

4:25PM - 4:55PM
 To master multichannel commercialization, master data first
  • Learn about a transformational new multichannel promotional model underpinned by advanced data and analytics
  • Build the case for physician reach through data driven sales target stratification
  • Understand key trends impacting industry commercial services and how advanced analytics can help

Ashfield Mike Stout President, Commercial Services Ashfield

Perception vs. Reality: How Pharma’s view of its patient-centric programs matches up with patient opinion
  • Pharmaceutical companies are engaged in more patient-centric programs than ever, but are they actually resonating with patients?
  • Patients have spoken out about what is important to them – learn how these priorities can align to help support brand and clinical goals
  • Assess how effectively your own patient-centric programs are meeting patient needs and determine what adjustments to make

Health Perspectives Group Jean McCoy Senior Vice President, Partnerships Health Perspectives Group

The potential for Artificial Intelligence in influencing patient centricity and health outcomes
  • Learn how Artificial intelligence in making “Real” progress across industries
  • Understand the importance of a T-Switch when using AI, especially in healthcare
  • Learn how social determinants of health influence patient health
  • Discuss how AI could assist drive human behavior towards better health outcomes

Pega Jitesh Rohatgi Director, Global Industry Principal - Healthcare & Life Sciences Pegasystems

Sell with Purpose
4:55PM - 5:25PM
Gain competitive advantage with a more holistic solution around your product
  • Differentiate your product by building around-the-pill offerings which improve adherence and better address patient needs
  • Address the growing demands of the digitally native customer by co-creating solutions using the process of ‘design thinking’
  • Develop better communication channels in combination with HCPs and patients to ensure your solution is well received and further improves customer loyalty

Sanofi Bozidar Jovicevic Global Head of Digital Medicines Sanofi

Overcome complexity in the U.S market: A better KAM approach
  • Address the growing complexity of stakeholders with a more sophisticated Key Account Management (KAM) formation, identifying unmet need within healthcare systems
  • Embed new capabilities into account teams (including medical and HEOR) to ensure customer needs can be met
  • Adapt to new methods of engagement, ensuring your reps are well equipped to engage with a new generation of HCPs

Horizon Pharma Paul Lazarro VP, Primary Care Sales & Key Accounts Horizon Pharma

From ‘data-as-assets’ to ‘insights-as-assets’
  • Understand the challenges inherent in grappling with ‘data-as-assets’ and how valuable insights can be derived
  • Find out how an orchestrated and collaborative approach to strategic data management – patient focused, and brand driven – will deliver tangible insights for placing big bets.

GSK Peter Barschdorff Vice President, U.S. Pharma Commercial Insights GSK

5:25PM - 5:55PM
Commercial strategy decision-making powered by the patient journey
  • Align internal teams around the Patient Journey early, to establish a common language and understanding of marketplace needs
  • Use the Patient Journey as a home for all commercial data – in a way that stakeholders can easily access and understand
  • Mine the Patient Journey for insights to guide decision-making; go beyond the WHAT and WHY to WHAT IT MEANS for your brand

Trinity Partners Jennifer Parr Engagement Manager Trinity Partners

Trinity Partners Kevin Francis Principal, Analytics & Insights Trinity Partners

Redefining the Field Experience for Representatives and Managers
  • Learn more about how next-generation enterprise analytics and mobility solutions can make your organization more efficient and valuable in a constantly evolving healthcare environment
  • Discover enhanced vision and innovative technologies including twoway integration with salesforce, incorporation of telemetry data, voice integration, and more
  • Re-imagine a mobile and analytically strong solution that will represent the future of the field experience for the pharmaceutical industry

MicroStrategy Mark McKay Senior Account Executive MicroStrategy, Inc.

Southport Services Group Michael Barrett Managing Director Southport Services Group

Drive commercial and clinical intelligence in the competitive healthcare landscape
  • Refine targeting strategies using medical claims based market intelligence and analytics
  • Using the power of predictive analytics and data attributes to help you enhance your segmentation and targeting efforts
  • Leverage provider networks to understand shared patients, discover new influencers, and map provider relationships.
  • Track payer reimbursement trends relevant to your market
  • Build impactful and timely messages relevant to your audiences

LexisNexis Abigail Bernardi Director of Market Planning LexisNexis Risk Solutions

LexisNexis Don DeStefano Director, Business Development LexisNexis

5:55PM - 6:10PM
Award Winner - Most Valuable Healthcare Initiative
Award winner - Most Valuable Patient Advocate
Award Winner - Most Valuable Patient Initiative
6:10PM - 7:30PM
Networking Drinks Reception in the Exhibition Hall

PLUS, VIP Dinner Sponsored by Verix. Invite only.

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Event Presentations • Event Audio • On Demand Subscription
7:20AM - 8:20AM
Registration & Welcome Coffee in the Exhibition Hall
Advances in Customer Engagement
Patient Impact
Customer-centric Innovation
8:20AM - 8:30AM
Chairperson’s Opening Address

Chairperson: Univision Communications Inc. Dennis O’Leary Vice President, Business Development Univision Communications Inc.

Chairperson’s Opening Address

Chairperson: HCB Health Robert Palmer Chief Innovation Officer HCB Health

8:30AM - 8:55AM
Chairperson’s Opening Address

Chairperson: Pillsy Jerry Barsz SVP, Business Development Pillsy

Walking in a patient’s shoes: Building your commercialization approach with the patient in mind
  • Drive a culture change that encourages all team members to understand the needs of patients – a mission critical step for the success of the industry
  • Build greater awareness of what it means to live with a disease and align others – whether policymakers, providers or caregivers – on the struggle of patients
  • Implement a multi-pronged approach that is designed with the patient, rather than the company, in mind

GSK Cheryl Macdiarmid SVP, Primary Care, U.S. GSK

Reach new levels of value: Advancing care in cardiology through partnerships
  • Discover how BMS increased the effective diagnosis of cardio-related diseases through partnerships with governments, payers, data providers and tech
  • Lay the groundwork for effective, long term partnerships and help establish pharma’s role in the larger healthcare ecosystem
  • Navigate reimbursement issues using data and analysis required to prove the value of your services and solutions

Bristol-Myers Squibb Christoph Koenen Head of Cardiovascular Development - Therapeutic Area Head Cardiovascular Bristol-Myers Squibb

8:55AM - 9:25AM
Footprints in the digital space. From following to leading our health customers
  • Understand and address human expectations in order to offer the best possible customer experience
  • Examine the application of digital tools, technology and data that reveal the human customer journey
  • See how meaningful innovation is changing the experience today and the trends for the near future

MRM / McCann Marcy Q. Samet Global Chief Marketing Officer MRM / McCann

MRM / McCann Rob Rothschild SVP, Strategy Director MRM / McCann

Now, near and next: Pharma’s role in technology enhanced patient support services
  • Discover the driving force behind pharma developing services beyond traditional patient support programs
  • Identify the key characteristics of best-in-class support programs - what works and what doesn’t?
  • Visualise the immense possibilities opened-up by technology and discuss how far pharma should venture

S3 Connected Health Jim O’Donoghue VP S3 Connected Health

Build intelligent customer-centric solutions: break down silos, connect with patients, and leverage AI
  • Understand the landscape of patient and provider solutions, and how to build a connected digital ecosystem
  • Learn how to build foundational programs to engage, support, and learn from patients
  • Integrate advanced tools for artificial intelligence that enhance patient insights

Salesforce Healthcare and Life Sciences Michael Schwartz Senior Director, Global Life Sciences Lead Salesforce Healthcare and Life Sciences

Kite - A Gilead Company Debra Susarchick Senior Director, Commercial Business Optimization Kite - A Gilead Company

9:25AM - 10:20AM
Panel: Optimize customer experience with a flawless end-to-end process
  • Ensure all departments are engaged with the creation of insights and understanding of the customer journey
  • Operationalize delivery of customer solutions with a cross-functional approach
  • Develop KPIs which relate customer experience to commercial results to ensure continued support from senior management

Lilly Deb Hussain Senior Director of Marketing, MCE Team Leader Lilly

Allergan Aimee Lenar VP Gastroenterology and Psychiatry Allergan

Moderator: STEM Healthcare US Dean McAlister Senior Vice President, Client Relationship Development STEM Healthcare US

Panel: Create the ideal eco-system of patient support that delivers results
  • Create a clear vision for your patient support programs which address unmet needs in a simple and effective way
  • Understand how patients and other stakeholders can co-create programs to ensure user experience and delivery is optimized
  • Measure the success of your program with relevant KPIs and ensure continuous feedback to help perfect future support activities

Eli Lilly Canada Andre Cote Chief Operating Officer Eli Lilly Canada

Colontown Meredith Hardy Patient Advocate Colontown

FDA Samir Shaikh Deputy Director for Patient Affairs in the Office of the Commissioner FDA

Novartis Matt Zeller VP, Head of US Patient and Specialty Services Novartis

UCB Samantha John Head – UCB Cares UCB

Moderator: Company_Name Erica Conroy VP, Operations Cover My Meds

Panel: Is the future of healthcare on your wrist? Optimizing wearables now, not in the future
  • Explore the vast opportunities possible with mobile data recording devises and establish the role wearables can play in your healthcare offering
  • Determine the uses of the real-world data collected and how this data can be effectively analyzed as well as understanding the limitations Prepare for the explosion in wearables and IoT devices and ensure you have a robust strategy which moves past the early adoption stage

Nokia Health Rucha Vyas Head of Enterprise Health Strategy and Business Development Nokia Health

Samsung Jerard Berger Senior Manager, Healthcare Samsung

GSK Andrew Ploszay Head, Digital Innovation & Strategic Partnerships GSK

Verily Tushar Parlikar Product Manager Verily

Novartis Tara Cooke Executive Director, IT Global Digital Strategic Program Lead Novartis

Moderator: Enable Injections Jeannie Joughin EVP & Chief Commercial Officer Enable Injections

10:20AM - 10:50AM
Networking Coffee Break in the Exhibition Hall
10:50AM - 11:15AM
Perfecting brand marketing online, at the moments that matter
  • Discover how expectations for health brands has risen due to patients being smarter and more demanding
  • Re-think the way you engage across screens and devices with your video marketing strategy
  • Utilize new models of short and long form video

Google David Blair Head of Industry, Healthcare Google

The Aurora Project: Exclusive results from the Patient Centric Benchmarks Survey 
  • Be the first to see the illuminating results of the 2nd annual Aurora Project: 2017 Patient Centric Benchmarks Survey, which highlights where the industry is on its journey to patient-centricity
  • Meet like-minded executives striving to understand how to grow their business in patient-focused ways
  • Gain insights into the other projects of The Aurora Project including The Practical Guide and ShareSpire

The Aurora Project Jill Donahue Co-founder The Aurora Project

IPSOS Healthcare Victoria Guyatt Head of Patient Ethnography, Healthcare IPSOS Healthcare

Leading innovation: The digital medicines story
  • Discover how Otsuka and Proteus pioneered an innovative alliance to develop Digital Medicines
  • Identify best practices when uniting the pharma development and business model with digital technology
  • Envisage how Otsuka’s new digital medicine might help patients manage their illness and share valuable, objective data with HCPs Proteus Digital Health

Proteus Digital Health David O’Reilly Chief Platform Officer Proteus Digital Health

Otsuka America Pharmaceutical, Inc. Andrew Wright VP, Digital Medicine and Medical Device Division Otsuka

11:15AM - 11:45AM
Move beyond channel selection and gain a deeper understanding of how and where your customers gain their information
  • Refine your digital marketing strategies based on insights into the online behavior data of opted-in HCPs.
  • See the categories of websites an individual HCP visits across our digital medical ecosystem.
  • Combine data about the types of medical websites individual HCPs visit with keyword data about the content they read on those sites.

DMD David Reim Chief Product Officer DMD

Beyond efficiency: How data-driven technology can deliver a more personalized patient experience and robust outcomes
  • Understand how technology can strengthen patient engagement throughout their journey
  • Learn how artificial intelligence can predict and address patient access complexities, while reducing costs associated with delayed treatment
  • Empower the ecosystem of providers and pharma manufacturers with capabilities, such as field team analytics reports, that enable them to anticipate the needs of patients

Lash Group Tommy Bramley, PhD President Lash Group

Democracy Disruption in 2018: The Rise of the Empowered Patient
  • Understand the convergence of trends and dynamics leading disruption in the healthcare market•
  • See new data on patients’ perspectives as they begin to confront a future with AI
  • Discover ways to include the patient voice from clinical research to point-of-care delivery
  • Learn how to activate your most powerful tools to drive healthcare democracy forward

Syneos Health AJ Triano Senior Vice President, Engagement Strategy Syneos Health Communications

11:45AM - 12:45PM
Lunch in the Exhibition Hall

PLUS Lunch & Learn with viihealth in Room 112A.  For pharma and bio attendees only.

12:45PM - 12:55PM
Workshop Break
Sell with Purpose
12:55PM - 1:20PM
Meet demand: Deliver valuable content, however and whenever customers want it
  • Why evolving customer demands require you to produce even more valuable, on-demand knowledge insights to help HCPs make medical decisions
  • Tailor the delivery of your content to address a range of stakeholders –ensuring you cater to the needs of patients
  • Coordinate your MCM strategy with your sales reps to ensure harmonious communication and further engagement across other channels

Merck Tricia Brown Executive Director, Leader of US Promotion Organization Merck

Build customer relations for the future: Replicate the success of your top performing reps
  • Establish the traits of your top performers with a program that moves middle performers from good to great, and introduces newly relevant skills
  • Define the KPIs needed to measure success in a new climate, and reward positive behaviours which improve long-term customer experience
  • Ensure your reps are upskilled for new digital tools and capabilities

Shire Molly Painter VP, Sales, Primary Immunodeficiency and Hereditary Angioedema Shire

The power of Digital Health: Transform opportunity into genuine patient benefit
  • Take advantage of the vast opportunities in digital health by partnering with digital health companies across the healthcare ecosystem
  • Discover what Takeda have learnt from digital health companies, and how they have applied this agile and innovative thinking to their approach
  • Identify where pharma has the greatest opportunity to impact patient’s lives and why must be align as an industry to focus our efforts

Takeda Dan Gandor Director, Digital Innovation and Corporate Program Management Takeda

Talent & Diversity
1:20PM - 2:00PM
Respiratory Care v2.0: After 60 years, it’s time for change
  • Take a look at how Teva are re-imagining digital patient-centred solutions
  • Understand how technology can dramatically improve asthma and COPD patient outcomes, from the point of diagnosis onwards
  • Explore how digital will more closely connect pharma to the patient

Teva Yechiel Engelhard VP, Head of Digital Health Teva

Panel: Drive sales through greater alignment of drugs to customer value – and a deeper understanding of the patient journey
  • Discover how top performing reps relate to the patient journey when engaging with HCPs
  • Fully express the value of your products with an improved understanding of life with the illness
  • Explore new ways to train, motivate and incentivize reps which focus on patient needs and meeting customer needs

Moderator: viseven Nataliya Andreychuk CEO Viseven Group

Roche Diabetes Jay Graves VP, Sales Roche Diabetes

Shire Kevin Cowles VP Sales, Neuroscience Division Shire

Panel: Celebrate and nucleate the rock stars of healthcare: How to guarantee talent and diversity
  • Turn your great science, genuine innovation and social mission into a story which appeals to a new generation of incoming talent
  • Identify the future skills and capabilities required by your organization and ensure your recruitment process matches your growing needs
  • Find ways to motivate and satisfy your employees to encourage retention and safeguard the next generation of leaders

Takeda Pharmaceuticals Elena Cant VP, Head of Global Commercial, Vaccine Business Unit Takeda Pharmaceuticals

AbbVie Kristen Weirick VP Talent Acquisition and Diversity & Inclusion AbbVie

Moderator: HBA Laurie Cooke CEO HBA

2:00PM - 2:15PM
Networking Coffee Break in the Exhibition Hall

Chairperson: eyeforpharma Paul Simms Chairman eyeforpharma

2:15PM - 3:10PM
Panel: ‘Value’: focus on the common objectives amidst the chaos
  • Develop the shift to value-based care and explore its potential to set an acceptable ‘new normal’ for drug pricing
  • Discover how best to demonstrate true value of your drug when interacting with a complex array of stakeholders
  • Understand pharma’s unique position in the delivery of healthcare to understand which partnerships and collaborations are required, moving forwards

Novartis Fabrice Chouraqui President, U.S. Novartis

Lilly Oncology Sue Mahony SVP & President Lilly Oncology

PhRMA Stephen Ubl President & CEO PhRMA

V ClinBio Bob Oliver CEO & President V ClinBio

Kaiser Permanente Amy Gutierrez, Pharm.D. Vice President, Chief Pharmacy Officer Kaiser Permanente

Moderator: Legacy Health Strategies Rolf Benirschke Co-Founder and Co-CEO Legacy Health Strategies

3:10PM - 3:15PM
Announcement of the Lifetime Achievement Award Winner
3:15PM - 3:30PM
Presentation from the Winner of the Most Valuable Pharma Collaboration
3:30PM - 3:55PM
Consolidation or Transformation?
  • Learnabout a new regulatory pathway for innovative drug products that reduces time, risks and costs and can lead to increased R&D productivity
  • Explorenew commercial models that expand the definition of a pharmaceutical product and create significant new barriers to entry that do not require patents on molecules
  • Discover new manufacturing methods that build on the industry’s high volume, high quality expertise and incorporate new disciplines from the semiconductor industry

proteus_digital_health Andy Thompson CEO & co-founder Proteus Digital Health

3:55PM - 4:40PM
Panel: Big data, bigger opportunity
  • Envisage the monumental long-term effect of real world data informing customers as well as ourselves; particularly with regard to drug discovery, patient access and commercialization
  • Understand the trajectory and adoption of sensors to collect real-time patient insight and their future implications
  • Realize the potential in the analytics of vast quantities of data and where this will influence prescribers, payers, policy makers and other stakeholders

Abbvie Rob Scott Vice President, Development and Chief Medical Officer Abbvie

EMD Serono Zhen Su Senior Vice President & CMO EMD Serono

Moderna Therapeutics Marcello Damiani Chief Digital Officer Moderna Therapeutics

Pfizer Chris Boone VP, Real World Data & Analytics Center of Excellence, Patient & Health Pfizer

Salesforce Susan Emerson VP, Analytics and AI Salesforce

Moderator: Amazon Web Services Lita Sands Global Life Sciences Principal Amazon Web Services

4:40PM
End of Summit

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