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Join 350+ industry leaders in commercial excellence, patient engagement and innovation at the unmissable pharma-stakeholder summit

eyeforpharma Philadelphia will set the vision for your 2020 plans. As your customer takes charge, this meeting will enable you to take the steps you need to become their partner of choice. The conference will bring together all key stakeholders, so you can collaborate and identify solutions which allow you to:

  • Restructure your commercial strategy to position yourself as a front runner in the fee-for-value healthcare ecosystem
  • Improve sales & marketing effectiveness by building global capabilities and nimble local strategies to better understand and engage with customers
  • Create evidence-driven partnerships with stakeholders to build trust and redefine value from your customers’ perspective
  • Establish innovative value-added services that enhance outcomes and position pharma as a holistic partner in healthcare

Our Conference at a glance:

The summit featured three interconnected tracks designed to provide a comprehensive learning experience with a broad range of perspectives that helped pharma exectives adjust their 2015-2016 strategy and become a sustainable customer- centric organization.

  • Provide Superior Value:
    • Demonstrate customer defined value through real world evidence and reconstruct your managed market strategy to payers and healthcare
    • Build KAM teams to achieve the goal of long-term collaborations with healthcare stakeholders

  • Achieve Commercial Excellence:
    • Improve efficiency and boost customer engagement through integrated commercial capabilities
    • Enable cross-functional collaboration by establishing shared goals and consolidating knowledge and customer insights

  • Engage and Empower Patients:
    • Explore how digital health can help you better connect with patients’ needs, promote adherence and improve outcomes
    • Embed patient centricity in all phases of research, development and commercialization

2015 Keynote Speakers:

Matt Portch


Team Leader, Commercial Effectiveness

Roslyn Schneider

Pfizer Medical

Global Patient Affairs Lead

Anita Burrell


Head, Commercial Operations Effectiveness, Global Diabetes

Bruce Taylor

Roche Diagnostics Corporation

Director, Government Strategy and Relations

David Simmons

Bayer Diabetes Care

Chief Medical Officer

David Horwitz

Johnson & Johnson Diabetes Institute

Former Global Chief Medical Officer

Value Partnerships Speakers:

Terrie Livingston

Biogen Idec

Senior Director, US Medical Affairs, Medical & Value Based Outcomes Team

Omar Dabbous


Head of Quantitative, Science Payer Evidence Group

Yolanda Johnson-Moton

Lilly USA, LLC

Director – External Relations, US Medical Division

Katarzyna (Kasia) Hein-Peters

Sanofi Pasteur

VP, Head of Marketing for Dengue Vaccine

Laura Kelly


Director, Payer Marketing

Steve Sabus

Astellas Pharma

Vice President Of Sales, PCP/Specialty/Hospital/Transplant

Marketing and Sales Capabilities Speakers:

Eric Rothstein


Executive Director, Customer Channels & Solutions

Sandra Velez


Digital Marketing Strategy, Leader - International Markets

Natasha Malhotra Bagchi


Customer Facing Capabilities CoE

Terri Young, Ph.D.

Bristol-Myers Squibb

Head, WW Multi-Channel Management Partners

Jill Whitmore

Pfizer Inc.

Director, Technology & Operations, US Commercial Effectiveness Team

Erika Jurrens


Marketing Brand Strategy Lead

Patient Engagement Speakers:

Nina Mian


Head, Biomedical Informatics B&I, Advanced Analytics Centre

Greg Cohen


Sr. Manager, Social Media & Customer Influence

Michele Polz

Biogen Idec

Head of Patient Insights,Global Commercial Strategy

Lisa Flaiz

Janssen Pharmaceuticals

Group Product Director, Digital Marketing

Sven Junkergard

Zephyr Health

Chief Technology Officer

Peter Malamis

CRO Analytics


Pre-Order your 2016 brochure

Complete speaker line-up - Program for all tracks & sessions – Audience breakdown

5 reasons why eyeforpharma Philadelphia 2016 is a huge success:

With 12 years of experience, we tailored this event to ensure you and your team would get the most out of the two days


50+ Senior Pharma Thought Leaders: Discover the new commercial model that can transform your organization to be custom centric and improve health outcomes while secure sales bottom line.


Best Learning Opportunities: 10 case studies, 5 panels with patient advocacy, physician group and payer and 33+ engaging sessions to provide you insights and different perspectives to enhance and boost your commercial strategy.


NO Sales Pitch: Philadelphia is an independently researched event committed to equipping you with the techniques and expertise to drive your business. We only provide you with useful information that is proven to work.


10+ Hours of Dedicated Networking: Identify new business opportunities and develop valuable and lasting relationships with executives from different departments.


Insightful debate: The best opportunity to get involved in the Q&A panels debate to discuss with your industry peers how adding value to your customer is evolving and what you need to do next

What our Delegates are saying

Pre-Order your 2016 brochure

Complete speaker line-up - Program for all tracks & sessions – Audience breakdown

50+ industry leading speakers
900+ senior-level attendees
15+ hours of dedicated networking

Exclusive Interviews

Have your say: We would like to welcome you to share ideas, opportunities or questions you would like answers to. Email your thoughts to to be a part of this discussion.

Don't miss out on Philadelphia 2016

If you are interested in eyeforpharma Philadelphia please contact us on the below details.

Paula Conlon

Global Project Director,
Lead, Customer Excellence

T: 201-204-1674


Giselle Quartin

Global Project Director,
Lead, Multichannel Strategy

T: +44 207 375 7176


Ulrich B. Neumann

U.S. Managing Director,
Lead, Patient Experience

T: 201-204-1688