Beyond Price: Mutual Value Creation with Customers

17 expert speakers from healthcare providers, other industries and pharma including:

The ONLY event that brings together leaders in the pharmaceutical industry with executives in other industries, and thought-leaders involved in the debate over “value” in healthcare, to discuss win-win innovations that can deliver greater value for patients, payers and manufacturers.

All this will be set into 1 intensive day with the following key features:

• Presentations – real examples and insights from other industries
• Pharmaceutical speakers – experiences from the cutting edge
• Viewpoints from payers and healthcare providers on how pharma can deliver more value
• Experts providing frameworks to set the cases in a consistent context
• Unique panel and group discussions on the implications for pharma

Click here for the full program and speaker-line up.

Angela Bakker Lee Principal ZS Associates

A Note from the Chairperson …

Dear Colleague,

You’re reading this because you are a key decision maker involved in the sales and marketing of pharmaceuticals in the US market and so you’re probably interested in one of the major challenges we face today --- creating value in healthcare through a more strategic approach to account management and the development of innovative win-win solutions.

You understand the challenges we face:

• Growing pressure from payers to demonstrate value
• Effectively managing your organization through restructuring and selling model changes
• Nurturing  top talent in a dynamic and increasingly competitive environment
• Staying flexible to respond to the political & regulatory uncertainties of the US market

I invite you to join a group of your peers, also senior-level decision makers (present by invitation only – see who else is invited here, to discuss forward-thinking solutions to these challenges.

To overcome these obstacles, you need to arm yourself with the very best insights from seasoned executives in other industries (who have faced similar challenges from customers demanding greater value for money) as well as pharmaceutical industry thought leaders, payers and healthcare providers.

In crafting the agenda for this event we have focused on:

• Strategic account management models and tactics that enhance customer loyalty
• Value-driven transformations that were highly effective in other industries
• Payer and healthcare provider viewpoint on how you can deliver more value
• KAM strategies to increase transparency and trust with your key customers
• Capability building to help you adapt to future pharma realities as they emerge

This executive networking forum is not your typical event.  It is invite only and attendance will be strictly limited, on a first-come, first-served basis, to ensure that all attendees can engage in the discussion with peers, payers and providers, asking questions of the experts, and leaving with new insights! Click here to see if you’re invited!

Make the smart choice and secure your seat early, I look forward to meeting you in person in February!

Best regards,

Angela Bakker Lee
Principal
ZS Associates