Event Overview

This 1 day conference and discussion forum offers a unique opportunity for senior-level European pharmaceutical executives to come together and assess and develop their commercial strategy in light of increasing pressure from payors, customers and share holders to provide mutual value.

This is an exclusive gathering of senior-level executives from across Europe who all know that change is needed and are ready to drive or are already driving those changes throughout their organisation.

The following topics will be discussed at this event:

• Discuss what the drivers for change are in pharma and how similar pressures have been felt in other industries - You’ll hear real-life examples from other industries from people who understand how they can be applied in pharma.
  
  
• Find out what strategies others have implemented to combat commoditisation and a low value commercial interaction
  
  
• Discover ways your company can move from selling products at a price to selling value and understand what the implementation challenges are in doing this
  
  
• Understand how to materially change the behaviour of a large sales force
  
  
• Hear real-life examples of what has been tried in terms of new value propositions in pharma
  
  
• Gain knowledge and contacts that will help you take these insights and translate them into real change in pharma

Excellent value for just one day out of the office

A cross-industry mix of minds, this conference gives senior-level executives an exclusive opportunity to take time out of the office to brainstorm and discuss ways to overcome challenges. No other conference or training event can provide the following:

• Candid insights from senior sales executives in other industries who will share with you their strategies, challenges and issues

• Experiences from people who have been through change, not just those who are starting the process

• All set into context by experts in selling, both in pharma and other industries

• A select audience of high level pharma executives all with the same common challenges

• Independent strategies and solutions with no vendors or exhibits

All this will be set into 1 intensive day with the following key features:

• Presentations – real examples and insights from other industries
  
  
• Pharmaceutical speakers – experiences from the cutting edge
  
  
• Experts providing frameworks to set the cases in a consistent context
  
  
• Panel and group discussions on the implications for pharma
  
  
• An opportunity to meet off-line in a social context with the networking drinks reception post event