Programme

Patient Adherence and Persistence USA Draft Agenda

OVERVIEW

The business case for Patient Compliance programs

Find out how to define patient compliance, adherence and persistence and explore how these programs add value to your company

Investigate what works and what doesn't by going beyond disease management to achieve better health and wellness for patients

Learn why payers are increasingly merging their compliance, disease management and wellness products into one more comprehensive package designed for at risk (potentially high cost) patients, what this means for your brand, and how you can achieve a win-win-win situation

The cornerstone of Patient Compliance success: Discover the vital role Product Managers play

Realise the long term sense of compliance strategies for Product Managers ROI

How to effectively balance compliance programs against other important activities

Learn how to develop a central compliance team which will add value by specialising in adherence strategies

Understand what drives adherence to ensure your programs trigger behaviour change

Understand your patient's decision making process by evaluating the 5 factors of adherence

Learn how to develop patient centric programs that incentivise patients to take their medicine

Explore methods like the Ashfield Project that have succeeded in changing patient behavior

METHODS: Education and outreach

Discover cutting edge Educational Programs proven to increase patient loyalty and adherence

Hear proven methods to develop a targeted Disease Management program that creates a more personal and comprehensive campaign for your patient

Analyse effective Patient Relationship Campaigns that use innovative techniques such as Individualised Education Programs, for patients to understand how, when and why they are taking there medicine

Do Nurse Call Centres provide sufficient ROI? Analyze the benefits of this live interaction and learn how to overcome the challenges, including cost and ROI

Learn innovative marketing campaigns to ensure your customer gets your message

Address the importance of non traditional methods of Patient Compliance such as segmentation and understand how personalised/targeted marketing is key to a successful adherence strategy

Learn best practice techniques to get the most effective market research to build your campaigns with the right foundations

Discover how to produce web casts, DVD's and direct mail effectively and learn how to maximise the educational messages they contain

MEASUREMENT: Program ROI; is compliance worth it?

Proven methods to enable you to measure productivity that will provide valuable feedback on your investment

Discuss new objective methods including pill counting, electronic monitoring devices and data reviews and discover how to incorporate them in to your metrics program

Hear how of a single metric strategy across divisions can increase your company's push-through

What is state of the art in subjective methods such as-patient self–reporting and physician estimates and learn. How they can increase reliability and accuracy to help determine the success of your compliance programs

How to get your compliance program to pass the cost- benefit + strategy test

STAKEHOLDERS

Multi-Stakeholder Collaborations: What works and what doesn't

Learn how to create a project that will create a synergy between various groups including the government, health professionals, patients and health care providers

Hear proven techniques to create a successful partnership to benefit all stakeholders

When everyone is targeting the same customer learn when to take the lead to ensure your message doesn't get diluted

Partner with physicians; learn how collaboration can guarantee increased adherence rates

Learn how to create a Physician Tool Kit that ensures patients are receiving the most effective messages

Most patients feel physicians over treat: Learn how to produce effective materials reinforcing the importance of taking your drugs properly

Discover how to get physicians to create peer to peer discussion with other Key Opinion Leaders to promote compliance of your drug

Learn how to work closer with employers and understand how this will influence Patient Compliance

Hear incentives and disincentives employers use, including paying higher premiums and discuss there effectiveness in achieving a complaint work force

Learn how to collect and analyze employee data to target initiatives that will address the costs associated with adherence

Take a fresh look at Copays: Can reducing copays actually increase adherence?

Explore Pharmacy Benefit Design and discover how working together can create improved compliance rates

Learn how pharmacy treatment plans address common barriers to compliance and how they overcome these obstacles

Discuss the impact of computerized telephone calls. Is this the most effective way to deliver your message?

Analyze the innovative Intervention System and learn how live patient contact, coaching and monitoring can encourage those who are about to start therapy as well as those with low compliance ratings to change their behavior

Overcome regulatory barriers: Learn bets pathways to compliance programs approved quickly

Discover how to produce adherence programs with personalised messages that don't get diluted through the regulation process

Find out how to ensure your patient privacy methods and use of prescription data fall within state laws

Explore Risk Sharing Contracts and understand how they can help avoid legal challenges

Maintaining quality and program compliance in the long term: Issues pertaining to adherence programs

TECHNOLOGY: New Adherence Data creates new measurability

How new technology can empower adherence programs with better data and clearer reward metrics

Discover innovative advancements in Reminder Services to ensure your patient doesn't ‘forget' to take your medicine

Packaging Solutions: Update on state of the art applications for blister packs and their applications

Monitoring compliance via breath detection; simple and rewardable. First field examples

MEMS Aardex as a tool to understand behavior. What is state of the art in terms of long term chronic use?

Learn whose taking your drug and why, explore how Patient Level Data can increase your understanding of your customer

Understand the best methods to obtain accurate Behaviour Data in order to analyze correlations between drug types and patients to improve your response rates

Explore how Patient Level Data enables you to segment results which will form the basis of successful targeted marketing and educational campaigns

Learn how Patient Level Data allows you to identify physicians whose patients are more complaint than average, and discover what they do differently

Hear how niche product companies go to the patient directly and build a relationship with them by shipping a product to them directly. Learn how you can explore this on a larger scale

What's does the Internet and Web 2.0 mean in persistence? Explore the benefits

Learn how to produce websites that include valuable messages to increase your customers understanding of your product

Examine the impact of e-medical communication. Explore social networking, blogs and pod casts and hear how these tools can increase the effectiveness of your online strategies

Learn how to create an Education Tool Kit that will encourage self learning on your website

If you would like to partcipate in the event either as a speaker, sponsor or delegate please contact Kate Eversole on +44 (0) 207 375 7594 email keversole@eyeforpharma.com