November 12: 13:30 – 14:50

MeadWestvaco Workshop

Addressing patient non-adherence through powerful insights and stakeholder collaboration

• Learn how to craft novel strategies for addressing adherence:  segmentation and testing of consumers to gain insights into key behaviors, drivers, and needs
• Packaging as a key strategy:  next generation solutions to address key patient behaviors
• Step by step guidelines to improve stakeholder participation.  Understand roles of stakeholders, and then find out what the levers are for them to value collaboration
• Collaborate with multiple stakeholders including payers, pharmacies, and packaging companies to successfully address patient adherence based on novel strategies

Led by Jaimie Green, Associate Marketing Manager, MeadWestvaco - Center for Packaging Innovation

Cegedim Dendrite Workshop

Driving patient adherence through integrated, multi-channel relationship marketing programs

• Discover the latest tools and techniques for building close relationships with your patients
• Learn how to educate, motivate, and support each patient to increase brand loyalty-- tactic by tactic
• Explore how integrated patient and physician programs can help more effectively drive adoption of your brand
• Develop an action plan to build the most effective patient adherence program for your particular brand

Led by Harvey Brofman, VP and General Manager, Cegedim Dendrite