Roundtable Track 01

Patient Persistency Starts at the Very First Exposure

Learn how to modify your DTC advertising to create a lasting effect on consumers that will help increase your NRxs and overall level of patient persistency

Led by Jay Bolling, President, Roska Healthcare Advertising

Patient Relationship Marketing

Learn how to develop programs designed to improve treatment adherence and outcomes by empowering patients to be active participants in managing illness and improving health

Led by Richard Patterson, MS, President, Patterson Consulting Group, LLC, Patient Relationship Strategist

Roundtable Track 02

The Adherent Patient: How Intimacy and Community Impact Health and Healing

A discussion and case study on building community and choice into remote monitoring programs that lead to sustainable gains in adherence and quality of life even after the program ends

Led by Jon Darsee, Managing Partner, Darsee & Associates, LLC
Eric Langshur, Chief Executive Officer, CarePages, Inc.

Influencing a Patient's Adherence through Coordinated Multi-stakeholder Technology Implementations

21st-century norms necessitate the implementation of diverse technologies such as the Web, Cell Phones, PDA's and the like in providing ongoing influence of the patient and  caregivers at home. These technologies represent collaborative opportunities for many key stakeholders to deliver coordinated messages and capabilities directly to the patient, effectively promoting improved adherence

Led by Adee Feinstein, Vice President, Patient Adherence Solutions, AssistMed, Inc.