Agenda

• Maximize the patient journey to realize optimum adherence
• Energizing patient engagement through predictive modeling
• Finding synergies between adherence and REMS

• The key changes in health care reform and how this is likely to affect patient initiatives
• Discuss delivery system changes envisioned in coordinated care systems such as in "Patient Centered Medical Homes", "Accountable Care Organizations", "Health Homes“- and the forces behind them – including the Patient-Centered Primary Care Collaborative’s unique role 
• Review evidence which indicates that patient-centered comprehensive medication management is critical for success in ACO and PCMH models for improving clinical outcomes  and reducing overall healthcare costs

• Understand what makes a patient population special and  understand the need to improve patient information to these more diverse and often unknown patients
• Recognize the teachable moments and opportunities when engaging with patients (over 10,000 a day!)
• Effective ways to prioritize patient segments by utilizing advance prescription medicine adherence   

• HCPs: Partnering with doctors and nurses to enhance communication and patient empowerment
• Actionable ways you can collaborate with HCPs in the development of adherence programs
• Creating patient-friendly communications that empower the HCP to enhance the way care is delivered
  
  

• The increasing importance and relevance of Quality Based Payments (QBPs) and pay for performance measures in medication and how this will affect adherence outcomes
• CMS’ Star Ratings program for health plans: detailed insight into the medication safety & adherence measures which impact the overall star rating.
• Key medication metrics you need to know and the crucial like to  medication adherence
• Understanding the future; the increasing importance and emphasis that will be placed on star ratings, and what pharma need to know to achieve success

• How you can build a highly effective working partnership between industry and patient organizations to enhance communication with patients
• Understand the FDA guidelines and unwritten codes of conduct to ensure compliant engagement to build trust within patient communities
• Build mutual benefits in collaborative campaigns with patient groups and the need to be clear and transparent in all of your information and communications

• Hear from the key stakeholders about what they think the main adherence topics are
• What you can do to establish credible relationships with the key patient support leaders
• Practical tips that can aid in the development of patient programs and feedback techniques
• Practical tips from physicians and other KOLs that can aid in the development of patient programs and feedback techniques

• Understand the financial and social cost of chronic disease to the US healthcare system and to society as a whole
• Case study examples of successful adherence campaigns that have actually reduced healthcare costs by increasing adherence measures
• Single-level vs. multiple-level co-pay strategies: how adherence measures increase when generic and branded drugs are offered to patients at the same cost

• Discover  why traditional patient support and disease management programmes often fall short in delivering the outcomes required, and ways to avoid these pitfalls
• Case Study example: Key learnings from the Atlantis Asthma AIM publication                                             
• How to ensure you achieve global strategy success; building experience into every step of the process 

• Details of the National Consumers League (NCL) national campaign; its reach, scope, and objectives
• The innovative way in which the campaign was designed and structured to ensure a strong foundation of support from industry, patient groups, health care professionals, and government.
• The latest on the campaign and its research on communication opportunities

AMAC

American Medical Alert Corp is a nationwide provider of emergency response, medical monitoring, medication management devices and call centre telecommunications offering 24 hour seven days per week service. AMAC’s product portfolio includes Personal Emergency Response Systems, Medication Reminder & Dispensing Devices, Telehealth Monitoring Devices and healthcare telephony based communication services. Our services are designed to promote early intervention and improve quality of life for seniors, disabled and chronically ill populations as well as provide traditional answer services, hospital solutions and pharmaceutical support services. Call centre services include concierge, patient support, tele-detail, and clinical trials.

OR

Human Care Systems

Human Care Systems helps biopharma and medtech clients offer supportive, high-value experiences to patients and families to impact their QoL, outcomes and health economics. Our clients wish to better solve entire diseases, in part by helping patients and families better self-manage.

We help our clients in three ways:

1. Understand the patient's journey and inflection points.
2. Design the right system of touchpoints and feedback loops (treating clinicians, phone, web, mobile, mail, home nurses, remote monitoring and others) to guide patients and families to successful disease and therapy self-management.
3. Develop and deploy the solution pieces to make the envisioned patient experience a reality.

• Discover how to improve health outcomes by addressing patient non-adherence

• ABC (Ascertaining Barriers to Compliance) Project, key evidence based policy recommendations and key learnings from Europe

• What the European adherence experts think are the main causes, consequences and solutions to adherence
• Developing strong consensus between healthcare professionals, patients, industry, academics, and policy leads about adherence: findings from a Delphi study

• The latest research into the key drivers and barriers that drive patient adherence in chronic conditions
• Unlock what is underlying patient behaviors using linguistic analysis and find out what your patients are really saying
• Find out the key motivators for your patients and effectively build them into every patient communication point to increase engagement in adherence and improve outcomes
• Discover which format and interview techniques  are most appropriate for your patients to maximize the quality of the feedback you receive

• Pharma transformation to customer-centricity: Discover the need for the evolution to a more customer-centric mindset
• Discover steps GSK has taken to be more customer centric
• Understand how GSK transformed their marketing and sales strategy to demonstrate value to their customers
• Practice what you preach: Ensure your company values are in sync with your patient approach

• Case study: PatientsLikeMe- how to utilize data insights and what you can learn from monitoring and engaging with patient conversations
• Discover how patient communities have the power to drive drug sales; the importance of trust and clarity in your direct communication and information
• How caregivers and HCPs can use online platforms and how you can build relationships and develop your network through online engagement

• Insight on the issue of non-adherence from both a patient and manufacturer perspective
• Discover how to reap the benefits of a multifaceted and synergistic approach to implementing a successful adherence program
• How to execute innovative and effective solutions that address the challenge of non-adherence

• Minimize misinterpretation of treatment and obstacles to adherence through innovative packaging approaches and design
• Learn the innovations in packaging- real time technology, different labeling, bio-chips and more…
• Spark innovation by placing yourself in the shoes of the patient; successful techniques to identify packaging opportunity and increase patient access
• Increase your ROI by investing in additional packaging trials

• Save big money and improve adherence program performance by eliminating database errors and inefficiencies that degrade performance
• Repair and improve data collection, data management, data quality and more
• Improve patient insight
• Improve response to market and competitive pressures

• Findings from our annual research report on ways to practically improve patient compliance.
• Learn: What has and has not worked in patient adherence initiatives in the past
• How is the environment for patient adherence changing
• What factors should pharmaceutical companies consider in improving their patient adherence programs

• Examine the key patient touch points to identify and train those who communicate with your patients to support and achieve increased adherence outcomes
• One on one and one on group direct patient training benefits and the importance of these key patient insight opportunities
• Virtual education as an important tool offering key benefits for patients and pharma; ways you can successfully integrate this into your adherence programs.

• Insight into patient programs in Canada: incorporate patient information into your long term strategy
• How to successfully structure your long term adherence program to support a global campaign
• Patient outcomes results; what works and what doesn’t!

• Case example: how pharma has successfully been able to personalize patient messages to increase patient adherence outcomes
• Successfully personalize patient communication through fine-tuning your targeting to satisfy the individual needs of patients
• Discover what kind of modeling is most appropriate for your patients and  how you can find them