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Speakers
Top speakers, key players...
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Larry Z. Liu, MD, PhD,
Senior Director,
Global Health Economics and Outcomes Research
Panel Title:
Stakeholder Perspectives Panel: A Multifaceted and Synergistic Approach to Address the Challenge of Non-Adherence to Medication Therapy
Speaker Bio |
Dr. Larry Liu is currently Senior Director, Global Health Economics and Outcomes Research, Pfizer Primary Care Business Unit. Larry is responsible for developing product strategies on issues related to pharmacoeconomics, reimbursement, epidemiology, and patient reported outcomes for currently cardiovascular diseases, and previously arthritis/pain, osteoporosis and anti-infectives in the Global and US markets. Before joining Pfizer, Larry worked for Wyeth as Director, Global Health Outcomes Assessment. He was responsible for developing and implementing global health outcomes strategy for vaccines and infectious diseases. Prior to that position Larry was at GlaxoSmithKline as a Senior Epidemiologist supporting diabetes-related products.
He held a position as Medical Epidemiologist for Tuberculosis Control and Prevention at the New Jersey State Department of Health and Senior Services for five years before joining the Pharmaceutical Industry. Larry was a post-doctoral fellow at Argonne National Laboratory after he came to the US in 1990. In China, he worked for the Chinese CDC for five years. Â
Larry has adjunct faculty position at the Weill Medical College of Cornell University. He has published more than 50 scientific articles in medical journals (including JAMA and Lancet) and presented more than 70 abstracts at national and international conferences. Larry received his Medical Degree from Anhui Medical University, China and PhD in Epidemiology from UCLA. |
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Dr. Hayden Bosworth,
Research Professor, Department of Medicine,
Duke University Medical Center.
Panel Title:
Stakeholder Perspectives Panel: A Multifaceted and Synergistic Approach to Address the Challenge of Non-Adherence to Medication Therapy
Speaker Bio |
Dr. Bosworth, a health services researcher, focuses on patient and organization level factors to improve treatment adherence. He is the Associate Director of the Center for Health Services Research in Primary Care and Career Award Scientist at the Durham VAMC. He is a Research Professor in the Department of Medicine, Division of General Internal Medicine, Research Professor in the Department of Psychiatry and Behavioral Sciences, Research Professor in the School of Nursing at Duke University Medical Center, and Adjunct Professor in the Department of Health Policy and Administration in the School of Public Health at the University of North Carolina at Chapel Hill. He is also a Senior Fellow at the Center for Aging and Human Development and a Senior Fellow at the Center for Health Policy at Duke University. Dr. Bosworth was awarded an Established-Investigator award from the American Heart Association to further develop interventions to improve health behaviors and treatment adherence related to hypertension and other chronic diseases. Dr. Bosworth has published over 180 articles and 3 books that have examined the self management and treatment adherence among individuals with chronic diseases. He is a fellow of the American Psychological Association Division 20 (Adult Development and Aging and Division 38 Health Psychology), Gerontological Society of America, and the Society of Behavioral Medicine. He has received prior funding from a number of government sources (e.g., NIH, VA) and foundations (e.g., American Heart Association, Robert Wood Johnson Foundation) to carry out three overarching areas of research: 1) clinical research that provides knowledge for improving patients’ treatment adherence and self-management in chronic care; 2) translation research to improve access to quality of care; and 3) eliminate health care disparities.
In terms of self-management and treatment adherence in chronic care, Dr. Bosworth has expertise developing interventions to improve health behaviors related to chronic diseases including coronary artery disease, diabetes, and depression and has been developing and implementing tailored patient interventions to reduce the burden of these chronic diseases. His research contributions to the field of health psychology and behavioral medicine, specifically health behaviors, memory and cognitive ability, social support, depression, and risk perception, all factors associated with treatment adherence and self-management, are brought to bear and are all reflected in his on-going work. This work has resulted in significant improvements in outcomes and testing of methods of revising the health care system to provide efficacious care in a cost effective way to as many people as possible. |
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Theodore D. Lithgow, Ph.D.,
President and Chief Science Officer,
MWV Healthcare,
501 South 5th Street, Richmond, VA.
Panel Title:
Stakeholder Perspectives Panel: A Multifaceted and Synergistic Approach to Address the Challenge of Non-Adherence to Medication Therapy
Speaker Bio |
Dr. Lithgow is a psychopharmacologist trained at The City University of New York and Albert Einstein College of Medicine in Bronx, New York. He is currently the President and Chief Science Officer of Meadwestvaco Corporation Healthcare Strategic Business Unit. Â His main responsibilities at MWV today are to lead marketing, portfolio development, commercialization of new products, regulatory affairs and quality assurance, and adjacent market development initiatives.
Dr. Lithgow was formerly senior commercial lead and representative for Schering Plough/Merck global prescription pharmaceutical business, with former responsibility for all cross-Customer divisional initiatives and process. Dr. Lithgow was responsible for developing, setting, directing, and facilitating commercial strategy and implementation for all new products targeted to Primary Care and Specialty physicians for the corporation, and also a member of Schering Plough’s senior R&D and commercial governing bodies. Before the merger of Merck and Schering Plough, he was also Group Vice-President and General Manager of the Respiratory Joint Venture between the Schering Plough and Merck pharmaceutical organizations.
Dr. Lithgow was formerly Vice-President, Commercial Operations and Emerging Technologies at Pharmacia Corporation (Peapack, N.J.). He was a Director of New Products Marketing, Global CNS, Psychiatry and Neurology at Wyeth Corporation (Philadelphia, Pa.) and previous Director, U.S. Women’s Health Care Prescription Therapeutics, Contraception and Reproductive Disorders. His OTC experience includes Project Leader, Zantac 75 OTC Launch Team for the former Warner Wellcome Division of Pfizer Pharmaceuticals, Senior Product Manager Lubriderm Lotion Brands, Neosporin First Aid, and Team Lead, Improved Rolaids Team, Adams Brands of the same company.
Dr. Lithgow is the author of articles in peer reviewed journals, and writes extensively on adherence and pharmaceutical packaging. He currently lives in Raleigh, North Carolina with his wife and children |
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Bradi B. Granger, PhD, RN, FAAN, FAHA,
Associate Research Professor , Duke University School of Nursing
Director, Duke Heart Center Nursing Research Program
Associate Director, Duke Translational Nursing Institute
Panel Title:
Stakeholder Perspectives Panel: A Multifaceted and Synergistic Approach to Address the Challenge of Non-Adherence to Medication Therapy
Speaker Bio |
| As Associate Director of the Duke Translational Nursing Institute, Dr. Granger is responsible for facilitating point of care research and testing implementation of new models of patient care delivery. She serves as both principal and co-investigator on NIH and foundation sponsored projects targeting implementation and evaluation of models of care and quality of care delivery in patients with chronic cardiovascular disease, including heart failure, hypertension and vascular complications of aging and diabetes. She has experience as an investigator on the CTSA funded community-based Vascular Intervention Project, which links community health services with acute care services across the diverse population of Durham County, NC. In addition, she supervises all activities for point of care research and implementation studies of new models of care supported by the DTNI. Her experience includes educational programming for the research teams, design and deployment of research initiatives and development of tailored dissemination plans that ensure that dissemination occurs both internally and externally, across both professional and lay consumer groups for each study. She supervises the Duke University Health System staff nurses and the Duke School of Nursing Advanced Practice Clinicians’ participation in study activities, and oversees the responsibilities and activities of the respective project coordinators. In addition, as Director of the Duke Heart Center Nursing Research Program, Dr. Granger’s experience with nurse mentorship in the area of heart failure research and cardiovascular disease makes her particularly well-suited for leading innovative educational initiatives related to dissemination and implementation processes. She has published and lectured extensively on her experience in engaging students, staff and faculty in collaborative academic and health service partnership research initiatives focused on translation of science into patient care.Â
In addition, she has led a number of studies in the field of adherence in heart failure and has successfully published work in The Lancet, the Journal of Advanced Nursing, Patient Education and Counseling, the European Journal of Cardiovascular Nursing and others. |
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Kevin Cast,
Vice President - Strategy & Contracting,
CuraScript
Presentation Title:
The Bigger Patient Picture!
Speaker Bio |
Kevin G. Cast, MS
Vice President of Strategy & Contracting, Pharma & Biotech, Express Scripts
Kevin G. Cast, Vice President of Strategy & Contracting, Pharma & Biotech, joined the Express Scripts management team in February 2003. With more than 20 years of experience in the pharmaceutical and biotech industries, Kevin oversees contracting for specialty pharmaceuticals and the sale of ancillary services that support pharmaceutical manufacturer products. He plays an integral role in developing, managing, and implementing fully integrated business solutions and comprehensive specialty product services, using his expertise to enhance the relationship between pharmaceutical and biotech manufacturers and specialty pharmacy providers |
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Terry McInnis
Medication Management Task-force
Patient Centered Primary Care Collaborative
Presentation Title:
Beyond Adherence-
The Opportunity for Comprehensive Medication Management in Coordinated care (ACO’s and Medical Homes)
Speaker Bio |
As President and Founder of Blue Thorn Inc., Dr. McInnis interacts nationally with government, providers, payers, and plans to help forge a more financially sustainable and quality enhanced delivery system. Prior to founding Blue Thorn, Inc. in 2010, Dr. McInnis served as the Medical Director for Health Policy and Advocacy in the U.S. for GlaxoSmithKline (GSK), the world’s second largest pharmaceutical company. While there she worked in Government Affairs and was instrumental in shaping GSK policy and healthcare reform positions related to delivery system redesign, credible Rx benefit coverage standards, and comprehensive medication management. Subsequently, she successfully helped craft legislative positions externally by serving with the US Chamber Benefits Committee, the Patient Centered Primary Care Collaborative (as Co-Chair of the Center for Public Payer Implementation, Co-lead Medication Management Taskforce, and member of the Legislative Committee), and member- Rx Benefits Coverage Committee for PhRMA (the Pharmaceutical Manufacturer’s trade organization).  She suggested language and demonstration projects at the state and federal level that have become law by working with both legislators and their staffs, PhRMA, and federal and state agencies. Dr. McInnis presents frequently at the request of organizations such as the National Governor’s Association, the Association of Managed Care Pharmacy, the Cal. Assoc. of Health Plans, and was featured in the Washington Redskins’ “Time-out for Your Health” segments.
She has over 20 years of senior executive and clinical experience in various employer, military (US Air Force), and hospital/group practice health management segments. Prior to joining GSK, she was an Assoc. Medical Director and Health Care Manager with GE and later the Corporate Medical Director for Michelin North America where she helped engineer the redesign of the healthcare benefits for nearly 50,000 beneficiaries. Prior and current experiences include work with the National Business Group on Health, Carter Center, Pharmacy Quality Alliance, Agency for Healthcare Quality and Research (AHRQ) PSPC-Leadership Collaborative Council, and the Lansdowne Group.
Given this experience, the vision of Blue Thorn Inc. is to share best practices that align financial incentives and benefit design changes for payers, providers, hospital systems, and patients resulting in reductions in cost and improved quality outcomes. Supported by robust integrated IT infrastructures, appropriate medication use coupled to clinical goals of therapy, aligned evidence based benefit designs, and alignment with current policy and legislative changes will enable systematic changes for continuous, coordinated, and proactive care- reducing total healthcare cost. Blue Thorn, Inc is committed to taking the guesswork out and offering practical solutions.  For example, coordinated care redesign and comprehensive medication management promises to inform evidence based point-of-care clinical decision making in drug prescribing and dosing, comparative effectiveness outcomes of products, and lead to effective patient sub-population management- all while drastically reducing costs and improving health outcomes.
Dr. McInnis’s clients and affiliates include provider and professional organizations, government agencies, health plans, academia, think-tanks, integrated delivery systems, and pharmaceutical companies. She also serves as a consultant for Medication Management Systems (MMS), partnering with the leaders that literally “wrote the text-book” and defined the practice of pharmaceutical care.Â
Dr. McInnis graduated from Erskine College with a BS (summa cum laude), and received her Doctor of Medicine degree from Wake Forest Medical School being designated a NIH student clinical scholar. She completed a residency in Occupational Medicine as an OPSF scholar, and a MPH (high honors) at the University of Oklahoma.  She is Board Certified in Preventive and Occupational Medicine, a Fellow of the American College of Occupational and Environmental Medicine, and a Former Course Advisor to the Department of Continuing Education of Harvard University. She serves on the Board of Trustees of The Thornwell Home for Children.
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Ray Bullman,
Executive Vice President,
National Council of Patient Information and Education (NCPIE)
Presentation Title:
Special opportunities for special patients
Speaker Bio |
Ray Bullman joined the staff of the National Council on Patient Information and Education (NCPIE), in 1985. NCPIE, organized in 1982, is a non-profit coalition of diverse member organizations committed to improving communication of information on appropriate use of medicines to consumers and health care professionals. He has served as Executive Vice President since January 1995.
Under Mr. Bullman’s leadership, NCPIE, in August 2007 released the second in a series of comprehensive reports entitled, “Enhancing Prescription Medicine Adherence: A National Action Plan.” The report includes a series of 10 action steps for diverse stakeholder organizations to address to improve medication adherence. An initial NCPIE report on adherence improvement was released in 1996. In that same year, Mr. Bullman collaborated with the American Medical Association on the development of AMA’s “Guidelines for Physicians for Counseling Patients about Prescription Medications in the Ambulatory Setting.” Mr. Bullman is currently serving as the co-chair of the chronic conditions working group in a multi-stakeholder collaboration with the National Consumers League to develop / launch a national medication adherence campaign in 2011. |
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Dr. Lynn Perlmutter,
E.L.S, Director, Global Product Communication & Training,
Bayer Healthcare
Presentation Title:
HCPS: Key relationships for pharma: the role of the health care professional (HCP)
Speaker Bio |
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Elizabeth Oyekan,
Pharmacy Director California,
Kaiser Permenente
Presentation Title:
PHARMACY: Addressing America’s other Drug Problem: Medication Non Adherence (MNA) to achieve better health, better care, and improved cost per capita - the Triple AIM
Speaker Bio |
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Amy West,
Associate Brand Director,
Novo Nordisk
Presentation Title:
Utilise patient information to optimise your relationship marketing programmes
Speaker Bio |
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Laura Cranston,
Executive Director,
Pharmacy Quality Allience (PQA)
Presentation Title:
Medicare Part D Star Ratings: Opportunities for driving improvements in medication adherence and other measures of appropriate medication use
Speaker Bio |
Laura Cranston serves as the Executive Director of PQA, Inc. which is a pharmacy quality alliance established in April 2006, to improve health care quality and patient safety. PQA, as an alliance, works through a collaborative process with a broad range of stakeholders to reach a consensus strategy for measuring performance at the pharmacy and pharmacist-levels; collecting data in the least burdensome way; and reporting meaningful information to consumers, pharmacists, employers, payers, and other healthcare decision-makers to help make informed choices, improve outcomes and stimulate the development of new payment models.
Prior to her current position, Laura served as the Executive Director for the Institute for the Advancement of Community Pharmacy, an organization whose mission was to simply advance the practice of both independent and chain community pharmacy in the United States.
For over a decade, Laura served as the Vice President of Pharmacy Affairs for the National Association of Chain Drug Stores (NACDS), a trade organization with a membership base that operates over 30,000 retail community pharmacies. While at NACDS, she was responsible for developing policy and positions, in concert with NACDS chain corporations, on issues that included, but were not limited to: third party issues, state board of pharmacy regulations, DUR/counseling, training pharmacy technicians, and legislation to establish a Medicare prescription drug benefit. |
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Jeanne Barnett,
Founder,
Cysticfibrosis.net
Presentation Title:
Working with patient advocates with integrity to successfully address patient needs
Speaker Bio |
| Jeanne Barnett is the creator of a large and vibrant online community for people affected by cystic fibrosis. Since its beginnings in 1996, CysticFibrosis.com has grown to over 11,000 members with a database of more than two million messages. Jeanne has developed a deep understanding of e-patients, their subgroups, needs and means of communication. As a visionary and pioneer in Internet health, Jeanne has grown this social health community and helped bring the e-patient -the electronic or empowered patient- into conversation with Industry. Jeanne is a graduate of Fordham University. She taught high school mathematics and computer science before starting Medrise.com, which owns over 100 niche medical domains. Jeanne will be presenting with a Health Opinion Leader from the CF site. |
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Dan Weston,
Payer Value Integration Director,
GlaxoSmithKline
Presentation Title:
Successful adherence initiatives that have effectively lowered the cost of un-controlled chronic disease
Speaker Bio |
| Speaker Bio Coming Soon... |
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David Williams,
CMO,
PatientsLikeMe
Presentation Title:
How to engage with online patient platforms
Speaker Bio |
| Speaker Bio Coming Soon... |
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Rebecca Burkholder,
Vice President of Health Policy,
National Consumers League (NCL)
Presentation Title:
Case study: Script Your Future: NCL's National Rx Adherence Campaign
Speaker Bio |
| Speaker Bio Coming Soon... |
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Walter Berghahn,
Executive Director,
The Healthcare Compliance Packaging Council
Presentation Title:
Packaging innovation: capitalise on the role packaging can play in adherence
Speaker Bio |
| Speaker Bio Coming Soon... |
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Alex Butler,
EMEA Marketing Communications Manager,
J&J
Presentation Title:
Promote interaction through patient communities and social media insights
Speaker Bio |
| Alex has worked in the pharmaceutical industry for over ten years, currently working as Digital Strategy and Social Media manager for Janssen in the UK. He has worked in sales, Market Access, Marketing Management and Corporate Communications. As product Manager he developed and implemented the first fully digital integrated marketing campaign within Janssen. Within communications he launched the UK’s first pharmaceutical company twitter account and developed a ground breaking virtual newsroom harnessing social sharing and dynamic content. Recently he launched the first integrated disease support campaign utilising multiple social platforms for people with psoriasis. This included the first ever disease focussed Facebook page to allow comments without any form of pre-moderation. He was named by john Mack as the Pharmaguy Social Media Pioneer in Pharma Marketing News in October 2010. He is a regular contributor in the pharmaceutical press including PharmaFocus, Pharmaceutical Marketing and PharmaTimes |
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Valerie Metil,
RN, BSN, Senior Director of Operations, Health Management Solutions,
Quintiles
Presentation Title:
Effective learning and the positive effect on patients; crucial steps and successful tools
Speaker Bio |
Valerie Metil assumed the position of Senior Director of Operations in February, 2007. In this role, Valerie is directly involved in project support via Project Lead management, customer communication, and all operational functions related to the department focus of education to Health Care Providers and Patients for improved patient outcomes. This is achieved through the deployment of Clinical Educator and Medical Science Liaison teams.
Valerie began with Quintiles, then known as Innovex, in 1996 as a field nurse educator. She also worked as a Field Manager, Operations Manager and Project Lead on various projects within Health Management Solutions prior to her current position. She has extensive field sales and training experience in the pharmaceutical and medical markets related to psychotropic and cardiac medications, as well as medical device sales. Her background in nursing focused in psychiatry, geriatric psychiatry, and medical/surgical.
Valerie holds a Bachelor of Science in Nursing from LaRoche College in Pittsburgh, Pennsylvania and is a Certified Nurse Educator in the areas of Asthma and Multiple Sclerosis. She is a recipient of the Healthcare Business Women Association 2007 Rising Star award, which recognizes women who have made notable contributions in the healthcare industry. |
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Abhijit Gadkari,
Manager, US Outcomes Research,
Merck & Co
Presentation Title:
Unravel adherence metrics
Speaker Bio |
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Dr Wendy Clyne,
Head of Medicines Partnership Programme,
NPC
Presentation Title:
Developing medication adherence policy recommendations: The ABC Project
Speaker Bio |
| Dr Wendy Clyne is the Head of the Medicines Partnership Programme at NPC Plus: a partnership between NICE and Keele University, UK. A psychologist by background, Wendy leads the Medicines Partnership Programme’s activities which include education and training for clinicians to support patients with adherence to medicines, developing adherence support programmes, and adherence research. Wendy is the lead for developing medicines adherence policy recommendations for Europe as part of the European Commission funded ABC project |
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Pamela Di Cenzo,
Vice President Patient and Product Services,
Genzyme
Presentation Title:
Understand the patient disease journey to successfully co-ordinate the care pathway
Speaker Bio |
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Gregg Alexander,
D.O.
Madison Pediatrics
Presentation Title:
Stakeholder Panel Q&A: Physicians, Patient Advocates, HCP, Pharmacy and Academia
Speaker Bio |
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Maria DeGiglio,
Executive Director,
International Coalition of Professional Patient Advocates (ICOPPA)
Presentation Title:
Stakeholder Panel Q&A: Physicians, Patient Advocates, HCP, Pharmacy and Academia
Speaker Bio |
Maria DeGiglio is a health advocate and the Executive Director of the International Coalition of Professional Patient Advocates (ICOPPA). For three years, she has been lead and adjunct professor for the Alfus Patient Advocacy Certificate (APAC) Program offered through the University of Miami's Division of Continuing and International Education (DCIE). Ms. DeGiglio received her Masters degree in Health Advocacy from Sarah Lawrence College. She graduated Cum laude from Cornell University and subsequently entered a Ph.D. program in Anthropology at The Johns Hopkins University. In addition to being a Health Advocate, Ms. DeGiglio is an experienced mediator and ethicist (supported by an Advanced Certificate in Applied Research Ethics).
Ms. DeGiglio has comprehensive knowledge of both the business and IT issues affecting the health care industry. She worked as a consultant to the Visiting Nurse Service (VNS) of New York for two years exploring the technical requirements as well as the ethical issues surrounding the creation of online personal health records. Ms. DeGiglio has investigated the legal, ethical, and regulatory aspects of creating, implementing and exchanging electronic medical records (EMRs) for both provider and payer organizations. She has extensive experience in online learning management systems (LMSs) and authoring Web site content. She has legal and policy expertise in privacy and regulatory compliance.
Prior to her appointments to ICOPPA and the University of Miami, Ms. DeGiglio was president and principal analyst of Maria A. DeGiglio and Associates. Ms. DeGiglio has been an IT executive and IT industry analyst for over 20 years working one-on-one with C-level executives to solve IT and business challenges. She is the author of over 1,000 published articles, reports, and white papers. |
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Jacqueline O'Doherty,
Certified Patient Advocate
Presentation Title:
Stakeholder Panel Q&A: Physicians, Patient Advocates, HCP, Pharmacy and Academia
Speaker Bio |
Jacqueline O'Doherty of Health Care Connect, LLC is an experienced certified Patient Advocate who guides patients through our complex, confusing and changing healthcare system.
As a Patient Advocate, Jackie supports and empowers patients and their families, making sure the patient is aware of all the options available to them by researching illness and disease, coordinating patient care and facilitating communication and continuity among the healthcare providers. She also assists in obtaining physicians and homecare…nurses, home health aides, physical therapy etc, as well as researching and facilitating short and long term care options. Jacqueline navigates the healthcare system with patients and their families, throughout the medical continuum, ensuring-patient centered care and protecting the patient’s healthcare rights.
Jacqueline also provides peace of mind for long-distance caregivers by coordinating and overseeing senior care. Health Care Connect furnishes “feet on the ground,” resolving long distance and “sandwich-generation” care dilemmas.
Jacqueline teaches patient empowerment seminars enabling participants to utilize the healthcare system with greater confidence and success.
Jacqueline spent 18 years in the medical device industry calling on various hospital departments and physicians across the medical continuum, allowing her to understand firsthand the difficulties of navigating the healthcare system.
Jacqueline is a graduate of the Alfus Patient Advocacy Program at the University of Miami. She is also a graduate of Towson University with a degree in psychology. Jacqueline is a contributor to Hospital Impact and runs her private practice from Peapack, NJ
Jacqueline also serves on the board of directors for ICOPPA…International Coalition of Professional Patient Advocates.
For further information please contact Health Care Connect, LLC |
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Carol Lavine,
Families and Health Care Project,
United Hospital Fund in New York
Presentation Title:
Stakeholder Panel Q&A: Physicians, Patient Advocates, HCP, Pharmacy and Academia
Speaker Bio |
Carol Levine joined the United Hospital Fund in New York City in 1996. She directs the Families and Health Care Project, which focuses on developing partnerships between health care professionals and family caregivers, especially during transitions in health care settings (www.nextstepincare.org). She directed the Citizens Commission on AIDS in New York City from 1987-91 and The Orphan Project 1991-96. As a senior staff associate of The Hastings Center, she edited the Hastings Center Report. In 1993 she was awarded a MacArthur Foundation Fellowship for her work in AIDS policy and ethics. She edited Always On Call: When Illness Turns Families into Caregivers (2nd ed., Vanderbilt University Press, 2004), and with Thomas H. Murray, co-edited The Cultures of Caregiving: Conflict and Common Ground among Families, Health Professionals and Policy Maker (Johns Hopkins University Press, 2004). She was named a WebMD Health Hero in 2007 and a Civic Ventures Purpose Prize Fellow in 2009. She is co-chair of the Fund’s Transitions in Care-Quality Improvement Collaborative (TC-QuIC). |
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Hamish Franklin,
Director,
Atlantis Healthcare Europe
Presentation Title:
Cracking the code – scalable personalised solutions that get to the head of the matter
Speaker Bio |
Speaker Bio Coming Soon... |
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Professor John Weinman,
Professor of Psychology Kings College London
Head of Health Psychology Atlantis Healthcare
Presentation Title:
Cracking the code – scalable personalised solutions that get to the head of the matter
Speaker Bio |
Speaker Bio Coming Soon... |
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Kathryn Launten,
Associate Director
Indiana Centre for Intercultural Communication (ICIC),IUPUI
Presentation Title:
Research outcomes: Exploring patient motivation and barriers to adherence and non- adherence- going beyond the surface
Speaker Bio |
Speaker Bio Coming Soon... |
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Kathryn Launten,
Associate Director
Indiana Centre for Intercultural Communication (ICIC),IUPUI
Presentation Title:
Research outcomes: Exploring patient motivation and barriers to adherence and non- adherence- going beyond the surface
Speaker Bio |
Speaker Bio Coming Soon... |
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Christopher Preti,
Vice President Patient Engagement,
GlaxoSmithKline
Presentation Title:
Innovative ways to approach patient discovery
Speaker Bio |
Chris has more than 16 years of pharmaceutical experience at GlaxoSmithKline working in multiple business units and functions. Currently, Chris is Vice President of the newly formed Patient Engagement group whose mission is to generate above-brand patient insights focused on how patients understand, manage and experience their health. Previously, Chris was Vice President of Respiratory Marketing, where he led the ADVAIR & FLOVENT teams. He also has held leadership roles within Marketing for Urology, NeuroScience, and HIV Business Units. Before he joined Marketing, Chris spent two years as a Regional Sales Director in GSK’s Oncology & Acute Care Division. In addition to his MBA, Chris earned his BS and MS in Chemistry and spent four years in R&D at GSK’s predecessor, GlaxoWellcome. Â
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Kathy Beach,
Senior Product Manager Field and Marketing Operations,
Sanofi- Aventis
Presentation Title:
Effective learning and the positive effect on patients; crucial steps and successful tools
Speaker Bio |
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Thomas Forissier,
Principal,
Capgemini
Presentation Title:
Patient Adherence: The Next Frontier in Patient Care
Speaker Bio |
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Terri-Lynn Ledger,
Senior Product Manager, Patient Programs, Inflammation,
Amgen Canada
Presentation Title:
How to successfully adapt your long term patient programmes to meet the changing needs of patients
Speaker Bio |
| Speaker Bio Coming Soon... |
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Craig McGettigan,,
Director of Marketing Operations and Analytics,
Bristol-Myers Squibb
Presentation Title:
Marketing Databases and Adherence Programs: Panel Debate
Speaker Bio |
| Craig McGettigan, Director of Marketing Operations and Analytics, Bristol-Myers Squibb, manages the marketing database and analytics team that functions as part of a CRM Center of Excellence at Bristol-Myers Squibb. Craig’s team integrates with brand teams to develop, execute, optimize and analyze their consumer and professional marketing campaigns. Craig has been at BMS since 2005, and prior to that he managed marketing teams for Harrah’s Entertainment and Bank of America. Craig has a BA in Economics from the University of Pennsylvania and an Executive MBA from Pennsylvania State University. |
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David Bernard,
Managing Director,
DB Marketing Technologies
Presentation Title:
Marketing Databases and Adherence Programs: Panel Debate
Speaker Bio |
| David Bernard, Managing Director, DB Marketing Technologies, is an industry recognized expert in pharma CRM, database marketing, patient analytics, business strategy and business intelligence. He has led the development of DB Marketing Technologies Pharma CRM practice and intellectual property portfolio, including DBMT’s Rolling Multiple Cohort Methodology™ and DBMT’s PatientScape™ Methodology and Architecture which delivers unparalleled quality of insights for pharmaceutical executives using patient- and physician-level data. Mr. Bernard has built and managed several database marketing consulting businesses for marketing agencies within the True North, Omnicom and Interpublic companies and has more than 20 years’ experience helping pharmaceutical companies make the best use of data and analytics to serve business objectives. |
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