The 3rd annual Patient Compliance Europe Conference takes place on June 1st - 2nd, 2006 in Amsterdam

** Senior representatives from 9 of the world's top 10 biggest pharma companies are confirmed to be there

- so why aren't you? **

Click here to see a selection of the people you'll meet!

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Why is this conference so important for your business?

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As recognition of the importance of patient compliance rises and its influence on revenues strengthens, come to an event that is specifically built to bring together a wide group of experts in the area of patient compliance and adherence. Learn from all the key stakeholders how you can implement programmes that really deliver and improve patient retention rates.

No longer is it just an add-on, or a fringe activity for your product development and marketing - improving patient compliance now lies at the heart of good pharmaceutical company strategy and the long term loyalty of your products, so make sure you're not left behind your competitors in this dynamic are. Hear from the industry leaders in Amsterdam in June 2006 and get workable solutions that you can implement as soon as you return to the office.

Following on from the hugely successful 2005 event, the 3rd annual Patient Compliance Europe Conference on June 1st - 2nd 2006 is set to be even bigger and better than ever!

With over 150 delegates, 15 exclusive case studies and unparalleled networking opportunities, the eyeforpharma 2nd annual Patient Compliance Conference Europe 2005 definitely broke new ground.

It really succeeded in giving all the major pharma companies who attended a real sense of how they could move forward with patient compliance programme development and patient centred marketing in their own businesses and benefit hugely from this implementation.

This year's conference will step up again, as the improvement of patient compliance becomes an ever more accepted part of strategic marketing, patient retention and business growth.

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This conference focuses on ALL the key topics in this vital area!

Get the lowdown on the following topics, and much, much more!

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* How much does pharma's often negative reputation have on patient non-compliance? On the flip side, can the delivery of better patient compliance programmes improve the image of the industry as a whole?

* Patient power. Find out how patient compliance fits in with industry moves towards primary care and a consumer driven pharma model

* Collaboration: Ways that pharma companies can work together - and with other key stakeholder groups - to increase patient compliance

* The current regulatory landscape and predicted changes that will impact your patient compliance initiatives – what can you really do in terms of patient centred marketing

* How to turn research of non-compliance into effective customer relationship initiatives

* What can behavioural modelling tell you about how to get your messages across to your patient base? And who should you be working with to guarantee the right delivery of your markcommunications?

* Innovative strategies for working with essential stakeholders: pharmacists, physicians, patient organisations and caregivers to radically increase the effectiveness of your compliance programmes and dramatically increase revenues

* Get the inside track on the latest initiatives for measuring and implementing patient relationship management (PRM) campaigns that will increase patient adherence

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Click here to receive the final brochure with full information on the conference and news of special discounts!

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In short, patient compliance is a rapidly evolving area of the global pharmaceutical industry. Only one question remains; will your company be amongst the winners or the laggards as rapid growth of this important area continues? Come to this conference and get firm solutions to the expensive problem of patient non-compliance.

To propose a speaker, talk about sponsorship or to get any further information on this cutting edge event, please contact the conference director, Pete Carkeek on pcarkeek@eyeforpharma.com   / +44 20 7375 7160 or click here to be kept fully informed about this event.

The Patient Compliance Europe 2006 conference brings together industry leaders, innovators and experts to discuss and debate the issues key to succeeding in this fast-moving space.