Chairman opens the conference

Head of Patient Relationship Marketing, Pfizer

Beyond the theory: How to prove the business case for patient compliance and persistence initiatives

• Examples of successful approaches that win support and involvement from key stakeholders quickly and effectively
• How to use independent research pre and post implementation to test the success of your compliance programme
• Learn how to measure incremental progress to support the on-going efforts of your product management teams
• Tips for overstretched marketing professionals – how to prioritise and manage your patient compliance programmes in a wide-ranging marketing position

New Product Development Manager, Pfizer

How to use patient data to fight non-persistence and boost profits

• Discover how to evaluate crosstherapy factors that contribute to noncompliance and poor health outcomes
• Learn how to measure compliance: how to use drug-dispensing records from community pharmacies and linked hospital discharge records to calculate the revenue losses
• Find out causes and quantifiable effects of drug holidays on your bottom line
• How to use patient data for segmentation and targeting in the planning of your patient compliance programme to
  reverse trends and boost revenues

Director, Pharmo (Institute for Drug Research Outcomes), Netherlands

The psychology of compliance and concordance: How to translate research into reality

• Patient concordance and adherence is more than just forgetfulness: Find out why patients stop following treatment plans
• Implement lucrative initiatives that evaluate the patient’s behaviour during the prescribing process to tackle barriers to concordance
• A guide to segmentation - case studies of successful broad based public campaigns, led by industry and the
  public sector working in partnership

Director, Medicines Partnership

Pharma case study: Real-world implementation solutions - diabetes and the Dawn Study

• The latest tips on moving beyond ‘technical reminders’ to using innovative motivational and educational concepts that build a broader psychosocial model
• Learn how to integrate patient compliance into your product’s business model - including tips on every stage of the product life-cycle: phase 2-4 clinical trial designs; product value-system; service offering; integration and pricing
• How to build cross-functional and multi-stakeholder activities that drive programme implementation

Stakeholder Relations, Novo Nordisk

Pharma case study: Motivation - a new diabetes management approach with Mellibase

• Understand the role of risk in the treatment of a chronic disorder and how to use this knowledge to implement a
  successful patient compliance initiative
• Top tips for overcoming the ever-lasting challenge of evidence-based medicine for improved compliance
• How to improve outcome, reduce overall cost and still increase drug expenditures with motivational techniques
• Hear the lessons learnt from the Mellibase programme that used motivational techniques to improve compliance

Head New Business Options Diabetes, Roche Diagnostics

Interactive debate: Design your drugs for the patient, not just the regulator

• Patient insight: how side-effects, packaging, PILs and the communication of risks and benefits influences drug persistence
• Learn how to select the most effective descriptions of risks and side-effects for patient and doctor that comply
  to regulations to communicate your message more effectively
• Simple steps you can take to personalise your drug, drug packaging, marketing and drug information that builds longterm patient relationships

Co-chair, MHRA Patient Information Working Group
Patient Affiliate, National Clinical Governance Support Team

Pharma case study: Practical guidance on patient advocacy and empowering patients

• Proven techniques for inspiring trust, gaining support and gathering information from patient organisations that will
  maximise the advantages for your brand
• Learn how to ‘empower’ patients, through educated decisions and feedback initiatives for proven long-term gain and increased revenue
• Motivate healthcare professionals with innovative methods that create a more health-responsible, compliant patient

Professional Relations Manager, Global Franchise Respiratory ALTANA Pharma AG

Interactive debate: Partners for progress - Inspiring trust to increase compliance

• How to build trust-based patient relationships by integrating patient compliance programmes into a wider
  disease management campaign - examples with proven results - Biogen Idec, Schering, Teva and Serono
• Understand and maximise the legal agreements involved in working with the healthcare industry and with individual contracts for competitive advantage
• Create a workable and powerful relationship with patient organisations by utilising the crucial factors: transparency, mutual respect and openness about
  incentives
• Learn how to set up a multi-disciplinary professional partnership or advisory board that represents all your
  stakeholders

Introductory presentations and chairs:

CEO, Multiple Sclerosis International Federation
President, The International Association of Patient Organizations (IAPO)

Interactive debate: How to work with pharmacies to reinforce your patient compliance message

• Discover how to implement Pan- European disease management programmes through the involvement of pharmacists to retain customers
• Identify the opportunities that exist in the changing European primary healthcare agenda, including supplementary prescribing, e-prescribing and the move
  from POM to P

Managing Partner, Roska Direct USA

Consultant, Oakleigh Consulting

Chairman opens the second day

Head of Oncology and Anemia, Roche

Contact your patients! Learn how pro-active patient support will deliver radically improved patient compliance

• Discover who the innovators are and how you can learn from them to increase your revenue - case studies from Australia, New Zealand, South Korea, Taiwan and Malaysia
• Create innovative, market leading programmes by determining the key learnings and applying them to the
  European environment
• Proven results: Case study examples of the expected revenue from using nurse-led telephone support and proactive patient support when integrated into your patient relationship marketing strategy

Group Marketing Director, International SOS

Interactive debate: Adherence solutions from inside the physicians office

• Find the key driving factors behind physicians decision making process including how websites, health campaigns, patient support and clinical trial results
  influence prescribing patterns
• Professional tips to create a reliable and trustworthy relationship between sales-rep and doctor through effective doctor-pharma partnerships
• Learn how changes in healthcare systems across Europe effect doctors and the opportunities for your business when implementing patient concordance programmes
• Hear how you can develop better patient communications through doctor’s involvement in the campaign planning process

Founder and Chairman, Doctor Patient Partnership

The changing role of the nurse and the opportunities for you

• Practical ways to initiate compliance and concordance programmes for nurse prescribing, including offering the right kind of information and support
• Insight into innovative nurse roles in patient-centred care - examples of partnership initiatives including nurse-led call centres, clinics and nurse training to guarantee you take competitive advantage

Second Vice-President, The International Counsel of Nurses

Interactive debate: Compliance programmes under the microscope - benefits, risks, suitability and results

• Find out how to use the full spectrum of healthcare professionals to provide ongoing care
• How to create a relationship with the patient - strategy basics for a patient support network that will dramatically alter your bottom line
• Use technologies to tailor compliance programmes to the specific needs and interests of the patient - opening of packs, electronic adherence measurement and patient-performance databases

Consultant, AstraZeneca
Patient Online Services Manager, AstraZeneca
CEO, DataPharm

The latest strategies to define and overcome the real barriers in patient relationship marketing

• Evaluate the real barriers to patient relationship marketing and overcome them for better margins
• Learn how to compare channel freedom with channel effectiveness for a profitable patient compliance programme
• The latest techniques for using channel integration to deliver more value

Head of e-Business Marketing Europe, Schering AG

Interactive debate: EU policies for advancing a health competent patient

• Discover the proposals under review that will make DTC a reality - to what extent will it effect you and will it be right for your business and product?
• Learn how to push the boundaries by learning what is acceptable in DTC and what is not
• Understand how to use diagnostic user testing to produce packaging information that patients are able to find, understand and act upon
• Discover practical information to comply with regulations on the Internet: the multijurisdictional issues arising from webbased advertising, health education and product hyperlinking

Vice President, Governmental Affairs Europe, Johnson and Johnson
Regulatory Affairs Scientist, Organon Bert Oostings
Advocate, Lovells Law Firm

Pharma case study: How can you implement a pan-European compliance programme?

• Discover the ideal marketing mix to design a compliance programme that suits the treatment and the patient
• Practical tips for working with sales and regulatory teams to ensure a consistent and comprehensive patient-centred marketing strategy
• Take away strategies that ensure your business can produce value added branding and deliver quick ROI

Global Group Brand Manager, Novartis
European Account Director Healthcare, Weber Shandwick Worldwide

How to turn a local web-based initiative into a global web-based therapy management programme

• Develop a web-based platform to enable physicians to better monitor prescription adherence and clinical outcomes of patients on home therapy
• How to launch a centralised, global multilingual therapy management platform that meets all local legal and regulatory requirements
• The latest techniques in using your sales force to increase the level of customer engagement with therapy management programmes

Director of e-Business USA, Baxter

How to use medicine portals to improve patient compliance

• Hear how timely and seamless dissemination of information will create a long-term, successful campaign
• How to work with competitors to produce comprehensive drug information to patients for financial gain

Director, The Swedish Association of the Pharmaceutical Industry, LIF
Patient Relationship Manager, The Swedish Association of the
Pharmaceutical Industry, LIF

Pharma case study: How to execute and measure successful patient compliance strategies

• Hear about powerful holistic methods to measure the impact of compliance for the patients, caregivers, society and pharma industry
• Learn how to calculate in-debt qualitative and quantitative analyses of all players in the treatment cycle and their influence on compliance
• Take away professional tips to help you select the correct adherence tool and execution methodology by analysing the universal channels and new technology channels
• Get access to blueprints for measuring ROI – discover what works, the pitfalls to avoid and essential elements that provide the backbone to the success of your strategy

CRM Manager, Janssen-Cilag

Pharma case study: Discover why a pro-active approach to adherence of medication is essential for increased compliance

• Find out how to measure and improve the drop-out rate of patients in treatment at month 2 by providing personalised information to patients about their treatment plan
• Discover how to build relationships with health payers by adding value to your products and proven strategies used to start a pilot study
• Hear exciting results from the Over Active Bladder project, the “In-Touch Programme”

New Product Development Manager, Pfizer
Founder, Clin Tel

Create value for your product that will increase patient compliance

• Learn how to modify your patient marketing strategies to work in a private healthcare system with market statistics and strategies from Ireland
• Case study: see a real-life example of how marketing and PR can work for non-serious therapy areas with proven compliance results
• Top tips for using health education as a tool for market expansion

General Manager Ireland, Ferring