|
Day 1 | Day 2
Day
One – June 4, 2007
|
08.15 |
Preconference
registration |
09.00 |
Opening of the Conference;
Chairperson’s Introduction
Di Stafford, Director,
The Patient Practice |
09.10 |
Collaborate with
patient groups: harness the involvement of
patient groups in guideline development, compliance-challenges
and empowerment
Marnix Artz, Manager Key
Customer Relations/Patient Advocacy, Pfizer |
09.45 |
'One size fits nobody'
- Understand the importance of patient attitudinal
segmentation in compliance programme design
Di Stafford, Director,
The Patient Practice
Jeanette Harwood, Research
Director, Healthcare Research Worldwide
Ltd |
10.20 |
Examine how access
to patient information is changing and how to
move with the times to achieve improved health
outcomes and better patient retention
Hildren Sundseth, Director,
European Cancer Patient Coalition |
10.55 |
Coffee Break & Exhibition
(40 min) |
| 11.35 |
A cutting-edge quantitative
analysis of relationships between doctors and
their patients- and the insight it can give
you
Professor Jozien Bensing, Director,
Netherlands Institute for Health Services
Research |
12.10 |
On the front line:
Get a nurse’s view on the trials and tribulations
of patient communication collaboration from
the premier global nursing authority
Dr. Tesfamicael Ghebrehiwet,
Consultant, Nursing and Health Policy,
International Council of Nurses |
12.45 |
How to involve patients,
carers and the public in the development of
NICE guidance
Marcia Kelson, Associate
Director, Patient and Public Involvement
Programme, NICE |
| 13.20 |
How
to improve patient treatment compliance with
personal and reliable real life data on medication
compliance
Dr
Eric Leutenegger, Scientific Director,
ABR Pharma
Bernard
Bousquet, Development Director,
ABR Pharma
|
13.40 |
Lunch served
in exhibition room (60 minutes) |
14.40 |
Payers-
an inside view
Christian
Graf, Health Management, Barmer
(Germany’s largest sickness fund) |
| 15.15 |
Ways to strengthen your
patient-physician relationship in order to improve
physician training and up patient retention
David-Romain Bertholon, Public
Health Project Manager, Schering-Plough |
15.45 |
Understand
how the European Patients' Forum, working closely
with the European Commission, are to shape future
EU patient communication legislation
Nicola
Bedlington, Executive Director,
European Patients’ Forum |
16.25 |
Coffee Break
& Exhibition (35min) |
17.00 |
Patient Communication laws
are changing: Discover the impact the High-level
Pharmaceutical Forum report to the European
Commission will have on how you communicate
with patients
Scott Ratzan, Vice President,
Governmental Affairs Europe, Johnson
& Johnson; Chair, EFPIA
Patient Communication Task Force |
| 17.35 |
Len Starnes
, Head European E-Business , Bayer
Schering Pharma |
18.10 |
Chairperson
closing remarks |
18.20-
19.40 |
Cocktail Party Reception
in the Exhibition Area |
Day 1 | Day 2
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Day Two – June 5, 2007
|
08.50 |
Opening
of Day 2 Chairperson's Introduction
|
09.00 |
How can pharma communicate with patients? A regulatory context
Dr. Peter Bowen-Davies, Promotional Affairs Consultant, Pfizer |
09.35 |
Take a holistic view of your patient compliance programmed
Chris Venn, European Brand Manager, Pifzer |
10.20 |
Insights from the ground-breaking BREAKfree patient support programme, a joint project between Atlantis Healthcare and Merck, Sharp & Dohme (Australia) for their osteoporosis drug Fosamax
Josh Taylor, General Manager, Atlantis Healthcare (UK) Ltd |
10.45 |
Coffee Break & Exhibition (25 min) |
| 11.10 |
Discover ALTANA Pharma's award-winning Learn
to Live with Asthma (LtLwA) and WHO's Global
Alliance against Chronic Respiratory Diseases
(GARD) programme and how LtLwA supports GARD
Dr. Antje Fink-Wagner,
Professional Relations Manager, Altana
Pharma
Dr. Nikolai
Khaltaev, WHO |
11.45 |
How to increase compliance and maintain long-term persistence to prescribed drug dosing regimens by using a Measurement Guided Medication Management (MGMM)-based intervention programme
Nicolas Favre, European Program Manager, AARDEX/ Pharmionic Systems |
12.20 |
Discover the results of a successful in-hospital study into methods that improve patient compliance
Dr Bert Vrijhoef, Senior Research Fellow, Maastricht University Hospital |
12.55 |
Lunch & Exhibition (1 hour) |
14.00 |
From patient compliance to patient satisfaction – A novel approach to identify factors for non-compliance and to increase patient compliance
Stephan Kerkojus, Group Product Manager, Stallergenes |
14.35 |
Panel Session: Key pharma thought-leaders share professional tips that help you get the right blend of communication channels to maximise the effectiveness of your compliance programme
Brigitte Schau, Manager Value-Added Services, Boehringer Ingelheim
Antje Fink-Wagner, Professional Relations Manager, Altana
Len Starnes, Head European E-Business, Bayer Schering Pharma |
15.10 |
Maximising Patient Retention
Ian
De'Ath, Managing Director,
Wizzard
|
15.45 |
Coffee Break & Exhibition (25min) |
16.10 |
Hear how Roche Diagnostics uses e-evaluation techniques in Diabetes Care to enhance therapeutic decisions and improve patient motivation and compliance
Oliver Mast, Head Health Information Systems, Roche Diagnostics |
16.45 |
Patient-centred healthcare:
Novo Nordisk compares and contrasts patient
self-management to traditional adherence programme
strategies
Soren Skovlund, Stakeholder
Relations, Novo Nordisk |
17.20 |
Brand loyalty is not just a pipedream: get insights from Abbott into the new wave of integrated, joined-up communication programmed
Yvonne van der Schouw, Patient Relations Manager, Abbott |
17.55 |
Chairperson closing remarks |
18.00 |
End of conference |
Day 1 | Day 2
Back to Top |
