For years, discussions in pharma have centered on why it is necessary to gain patient insights for their work. Now, as this mentality gains momentum, the question has now moved on from ‘Why are we doing it?’ to ’How do we do it?’
In our upcoming webinar, we will tackle the most effective ways of operationalizing patient-first models so that they deliver both for you, and for your ultimate customer.
Vice President Patient Centricity, AstraZeneca
Global Head of Patient Advocacy, Teva
Former Consultant Director, Patient Engagement, Grünenthal