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What we'll be featuring at the event:
- Case studies on behavior economics, motivational interviewing and shared decision making
- Full sessions on patient perspective featuring ePatients, caregivers and advocates
- The latest and greatest in healthcare tech and tools
- Roundtable discussions on how to engage patients and better understand their unique needs
- Successful approaches to consumer communication from GlaxoSmithKline, Bayer, Merck, Pfizer and Bristol-Myers Squibb
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