Understand your patients' needs and how best to engage them by hearing and learning from these expert speakers!

Click hereSee what we have in store for 2013

Over the course of two days you'll hear from experts in the patient sphere and key stakeholders on how to overcome the challenges of patient adherence, engagement, communication and education. This year more than ever before we'll be hearing directly from patients themselves on what has worked in the past and what hurdles still remain.

Take a look below to see what we have in store:

Day 1 Day 2

May 2nd - Day 1 conference program
8:30AM	Chairman’s opening address
	Dr. Steven Feldman, MD, PhD Professor, Department of Dermatology, Wake Forest University School of Medicine
KEYNOTE MORNING
9.00 AM	Transform your patient-strategy to meet patient needs
	Adherence vs. limited patient-engagement around their health – which problem are we solving for Understanding evolving patient-needs & how the patient is another key stakeholder in healthcare Aligning a Pharma strategy with external customers (Provider, Payer, Pharmacist) to better engage patients around their health Christy Brown, Director Patient Engagement, GlaxoSmithKline
9.30AM	Case Study Session : Motivational Interviewing
	Insights from Biogen Phase 2 trail- key lessons on how you decrease non-adherence and prove outcomes. How to improve patient understanding, empathy and psychology to improve your intervention delivery method Common pitfalls in patient interventions; learn how to adapt your language and timing to win patient trust Bruce Berger, Emeritus Professor, Auburn University
10.30 AM	Create physician and pharmacy collaborations to create more customer-centric programs
	Learn how physician and pharmacy support reinforces adherence decisions and brings credibility into adherence programs Discover the shared goals and objectives of these key healthcare stakeholders Leverage partnerships to increase the quality and effect of patient education; ensure adherence to your health management programs Winston Wong, Associate Vice President, Pharmacy Management , Care First
11.00 AM	The ePatient perspective – what really works
	Gain insights into barriers to adherence from the patient perspective Discover how and why patients and families use digital tools to overcome adherence barriers and manage their conditions Find out where patients turn for motivation and guidance and the opportunities that exist for pharma to support them Donna R Cryer, JD, CEO, Global Liver Institute; former President, The American Liver Foundation
11.30AM	NETWORKING COFFEE BREAK (30 MINS)
12.00 PM	Virtual Health Assistants Poised to Deliver a Comprehensive mHealth Ecosystem
	Engage, empower, and enable patients using conversational technology with a talk, text, tap interface Gather “Big Data” over time to enable comprehensive contextual awareness and develop a therapeutic alliance with patients Embed a cognitive architecture model to maximize compliance and adherence Proactively administer the most effective and appropriate clinical intervention in real time Led by: Sheldon Rich, RPh, PhD, President of SJR Associates Andrea Lafountain, PhD, Cognitive Psychologist Victor Morrison, Vice President Sales, Healthcare Markets
12.30 PM	Next Generation Commercialization
	Deeper and broader solutions to health problems, where time, hassle and cost are taken away from the provider and patients have better, more adherent experiences. Data, guidance and support for ‘jobs’ to be done by physicians and mid levels. Shared value success measured on ROI, Lifetime Value and improved QoL/outcomes Matt Hall, CEO, Human Care Systems
1.00 PM	NETWORKING LUNCH IN EXHIBITION AREA (1 HOUR)
2.00 PM	Co-pay programs in the spotlight: top controversies affecting pharma marketers
	Co-pay programs in the spotlight: top controversies affecting pharma marketers What's the REAL Goal of Co-pay Programs? Payers suggest that co-pay assistance is intended to keep patients on expensive brands instead of generics. True? Where’s the ROI? Some believe co-pay assistance programs pay off handsomely, while others aren’t so sure. Who’s right? What’s the Best Offer Design? “First Rx Free,” “Save up to $XX,” “Pay no more than $XX,” etc. Is there one best offer design, or is the best offer determined by product attributes? Chris Dowd, Sr VP, Market and Product Development, PSKW Bob Caprara, Chief Methodologist, PSKW
2.30 PM	The 3 Keys to Patient-Centered Customer Engagement: Our story at Bayer
	Take patient centricity beyond project based to personnel based Identify the 3 keys to empower your people to improve patient outcomes and sales simultaneously Hear how Bayer is creating a movement to become patient-centric in daily thoughts and actions Jill Donahue, Founder Excellerate
3.15 PM	Best practices in designing custom adherence programs to increase long term adherence
	Discover how you can ensure stakeholder support by sharing ownership and insight in the program design stage Review MPR increases for adherence programs in specialty pharmacies Charlie Bell, Director, Pharma Channel Management, Express Scripts
3.45 PM	NETWORKING COFFEE BREAK (15 MINS)
4.00 PM	The Big Adherence Roundtable
Discuss and debate the most common reasons for non-adherence. Learn what is new in these areas and have your say! ROUNDTABLE 1: Patient Empowerment How to ensure that patient are included in program development at every stage whilst giving them the tools and motivation to manage their own care Led by: Jeanne Barnett, Medrise ROUNDTABLE 2: Digital Innovation Discover the packaging tools, devices, apps and other interventions that exist to remind patients to take their medication Led by: Donna Cryer, President, The American Liver Foundation ROUNDTABLE 3: Education and Motivation Ways to ensure your patients receive relevant and effective materials at the most important times Led by: Ray Bullman, NCPIE

4.30PM	Create patient advocacy collaborations to create more customer centric programs
	Creating win-win strategies by embedding patient group insight from the beginning Leverage patient group partnerships to increase the quality and effect of patient education; ensure adherence to your health management programs Bartholomew Tortella, Medical Affairs Director, Pfizer
5.00PM	NETWORKING DRINKS RECEPTION IN EXHIBITION AREA

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Day 1 Day 2

May 3rd - Day 2 conference program
9.20AM	Chairman’s opening address
PATIENTS IN THE DIGITAL AGE
9.30AM	Treat the person, not the disease: understand your patient as the end-user
	Connect the dots of patient focus and improved outcomes How to view your business model with patients being the end-users Dyan Bryson, Managing Director, Inspired Health Strategies
10.00AM	Proving the value of your patient programs
	Hear the latest scientific evidence that links better adherence with better patient outcomes Case example: how COPD and Cardiovascular research proved improved patient outcomes with better adherence Learn how to build adherence support programmes that work to increase the potential health outcomes of therapy Larry Liu, Senior Director, Pfizer
10.30AM	Shared decision making: the key to successful patient treatment
	Using evidence-based outcomes in informing patients Manage the disconnect between what patients say and what they do through shared decision making How can you change a patient’s behavior to improve health outcomes? Emily Freeman, Director, Health Behavior & Program Evaluation, Pfizer
11.00AM	NETWORKING COFFEE BREAK (30 MINS)
11.30AM	Integrating a strong patient support infrastructure into your current patient programs
	How customer centricity has been built into the telehealth initiative to influence patient behaviour and how to coordinate suitable intervention Discover how you can involve the HCP in patients home healthcare decisions to better monitor adherence, time interventions and guide patient behaviour To the future: how can we begin to improve telehealth and home healthcare delivery using improved interface technology? Who is likely to pay for these improved patient services? Rick Kates, Global Head, Viterion Telehealthcare, Bayer
12.00 PM	Technology and the new paradigm of treatment
	How technology makes it easier for patient to treat themselves and for you to improve outcomes The latest and greatest in engaging patients on their own terms Arna Ionescu, VP User Experience, Proteus Digital Health
12.30 PM	Achieve loyal advocates from your existing patients
	Discover the needs, support systems and frustrations of a patient in their daily life to identify untouched patient intervention areas Discover what products, messages and adherence programs have really made a difference to patients Find out exactly which tools, devices and messages are successful in aiding patients manage adherence Led by: Jacqueline O’Doherty, Certified Patient Advocate, Health Care Connect Featuring dialogue with an MS Patient
1.00 PM	NETWORKING LUNCH IN EXHIBITION AREA (1 HOUR)
2.00PM	Patient Safety: Supply Chain Security Redefined
	Where should supply chain safety end ? What is the mostly costly challenge facing healthcare today ? How can we combine securing the supply chain with improving health outcomes and reducing overall healthcare costs ? Walter Berghahn, Executive Director, The Healthcare Compliance Packaging Council
2.30 PM	Health Activist Panel: Increasing adherence through patient-centric programs
	How patient centricity creates more engaging programs Ways that healthcare companies can engage in the world of social health The 3 rules for creating patient centric programs Led by: Melissa Barnhart, Senior Director, WEGO Health Scott Benner, Diabetes Health Activist Tiffany Westrich, Autoimmune Health Activist Dee Sparacio, Ovarian Cancer Health Activist
3.00PM	Break-out roundtables
	Following the e-Patient panel, the three patient-speakers will represent their therapeutic area at the breakout roundtables. Delegates, sign-up for in-depth Q&A and discussion with real patients. Led by Melissa Barnhart, Senior Director, WEGO Health
4.00PM	END OF CONFERENCE

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Testimonials

Despite having worked as a researcher in this area for a while I learned a lot from this meeting - not just about the theory but also how programs can be put into practice as well as the potential barriers to implementing them

Paul Wicks, R&D Director, PatientsLikeMe