Patient Summit USA 2012 (PACE)

Get the right mix of payer buy-in, patient support, digital engagement and partnerships!

The 10th Annual Patient Summit USA is back, and we're really excited about 2012. We'll be building upon last year's event and mapping out all the latest innovations in the patient space across the USA and beyond. Creating a business case for your adherence campaigns and reaching your audience effectively is a big challenge in pharma and costs the industry billions each year.

Over the two day flagship event we're going to be exploring:

• The patient mind-set and how to align your strategy with their needs- the new patient landscape and the emergence of the e-patient
• Create a business case and communicating the value of campaigns to payers- find out what payers need to justify and reimburse adherence programmes and gain market access
• Integrating adherence in the healthcare chain; the challenges and benefits of patenting with community pharmacy, HCPs and patient groups to achieve healthcare outcomes
• How to effectively measure adherence- the common mistakes and pioneering new techniques for reporting outcomes data
• Digital Adherence technology: improving your online platforms for engagement, the latest in gamification, apps and mobile
• Patient buy in- learn how to incentivise patients to remain adherent. Hear out of industry insight into how to identify and retaining patients in a programme; building confidence, trust and delivering care
• Adherence in clinical trials- the latest research and innovation into effective clinical trial design, and ways to keep you clinical trial patients adherent

Testimonials:

Despite having worked as a researcher in this area for a while I learned a lot from this meeting - not just about the theory but also how programs can be put into practice as well as the potential barriers to implementing them

Paul Wicks, R&D Director, PatientsLikeMe

It is highly gratifying to see patient communications starting to gain true momentum, rather than just lip service

Paul Field, Professional and Patient Communications, Bayer Healthcare

Great opportunity for learning and networking

Amy Kung, Adherence Manager, Abbott

Good line-up of topics! Fantastic workshop sessions too

Adam Clark, Global Adherence, Novartis

For more information, or if you'd like to get involved contact Laura Barnwell, the event director, on the details below.

Laura Barnwell Vice President eyeforpharma Direct: +44 (0) 207-375-7571 US Toll Free: 1800-814-3459 ext. 7571 Canada Toll Free: 1866-996-1235 ext. 7571 E: laura@eyeforpharma.com