Event Overview

Building on the huge success of the past 5 years eyeforpharma’s Patient Relationship Marketing & Adherence Summit 2009 is back for the 6th year running with an even more interesting and up to date programme and speaker line up.

Breaking news

26 May 2009

NICE speaker just confirmed.

I’m delighted to let you know that Dr. Jonathan Steel, GP, NICE a member of the group which researched and established the NICE adherence guidelines 09 will be at the event speaking on:

• The process of guideline development at NICE
• Brief outline of the NICE Medicines Adherence guideline and how it affects your business
• How can GPs and the pharma industry work together to improve medicines adherence?

If you want to find out more about the guidelines, this will be your chance to ask Dr. Steel in the exclusive Q&A session after his presentation. Make sure you don’t miss this opportunity.

The full programme has now been published. Click here for more details.

eyeforpharma is bringing leading professionals and pharmaceutical companies together to discuss major issues and challenges in the very important field of Patient Relationship Management. It will provide you with valuable and practical knowledge that you can take away and put into use immediately.

This conference includes the four cornerstones of progress:

• Business
• Patients
• Government
• Medical Community

You will learn what the Industry is doing AND we'll challenge you to think outside of the box and help to gain knowledge from successful behavioural modification programmes.

It is important to understand the key issues relating to non-adherence – only then can the return of such interventions be accurately assessed.

Come to the conference and you will gain insights into:

• Stakeholder collaboration
  Take advantage of the knowledge and communication skills of trained Nurses and Pharmacists with hands on experience in Adherence
• Measure and improve your ROI
  Learn how to turn your programme into a commercial success story
• Innovative methods
  Hear about successful case studies in action and take the tips home today
• Patient behaviour
  Understand how patient behaviour can play a key factor in the implementation of your programme
• Find out what patients really need
  Through focused workshops and patient support groups

In 2008 we hosted a very successful event with over 150 delegates, high level speakers bringing together pharmaceutical industry people from all over Europe. This year our aim is to organise an even bigger and better event establishing Patient Relationship Marketing as THE event on Patient Compliance and Adherence in Europe. You will get the chance to talk and interact with key people in the industry and expand your business network during our almost 10 hours of network opportunity time.

For the latest programme information please email Maria Relaki - mrelaki@eyeforpharma.com or call: +44 (0) 207 375 7565.