Improve market access with better use of data, risk management, outcomes research and a better understanding of pricing trends

• Challenges in today's environment / Corporate objectives - why data is important
• Need for 'real-life' data to support several brand-related objectives e.g.
• Pricing & Reimbursement - new trends as they relate to need for outcome data / proving-the-value
• Risk Management programs post-launch
• Health Outcomes research, late phase program support
• Practical examples - local and global

Patrick Mollon, Associate Director Global Outcomes Research, Pfizer Global

Examine global patient compliance trends – and learn how to exceed these with better knowledge of behaviour and communication options

• Patient compliance: the global trends, facts and statistics and how these deliver ROI for local markets
• An important academic perspective on compliance regarding behaviour (concordance)
• Why patients respond to different channels of communication and different models (e.g. call centres, nurses, homecare)
• Why improved compliance will impact several objectives - both addressing a local need and a global, corporate need for better compliance

Debbie Robson, Programme Leader & Research Nurse in Medication Management, Kings College London

Experience new gains by understanding patient-centric models relative to other stakeholders and defining additional value

• Why a multi-stakeholder approach is critical (role and inter-play of physicians, payers, pharma, patients and/or patient groups)
• Deliver value in patient-centric approaches
• Ways to change the perception of pharma regarding its role in healthcare
  • Determine the industry's role in healthcare and addressing patient needs
  • Incorporate outcomes into your marketing
  • Understand neutrality / legal issues as it relates to working with patients
  • Gain access to information and supporting disease management guidelines
• Align global, corporate objectives and national (healthcare) needs
• Some practical examples - local and global

Keith Allen, Head of Global Advocacy, Novartis

Deliver better outcomes with improved design and a multi-channel approach

• The importance of design / understanding objectives
• Examine the Multi-functional approach (incorporating marketing, medical, health economics, corporate)
• Use a Multi-channel approach to address patient needs (e.g. using call centres, nurses, web etc)
• How to implement concordance methods
• Ways to collecting data
• A View from the patient - practical examples, local and global

Morna Butler, Executive Director, Global Health Management, Innovex