Agenda

Topic

CEO Panel: How to Manage in a Changing Commercial Model

  • How has the commercial model changed in past years and where do you see it progressing to?
  • Hear top CEOs share their points of view on the industry trends and developments
  • Learn what CEOs expect from their sales and marketing teams, and how to evolve to new opportunities
  • Look to the future of the industry with foresight afforded by their shared industry experience

With:
Thomas Cannell, President & Managing Director, Merck
Jon Fairest, President and CEO, Sanofi,
Additional Speakers to be Announced

CEO Panel Discussion: Taking on Patient Centricity

  • How the evolution of patient communication has changed the nature of industry communication with their patients. -Hear how pharma can adjust their business models to provide quality care to the patient experience. -Discover how the patient centric model promotes an integrated healthcare world, with patients, pharmacists, HCP’s and pharma partnering to provide patient support.

With:
Michael Tremblay, President of Astellas
John Haslem, President of Alexion
Patrick Cashman, President of Lundbeck

The Patient-Centric Journey: How the pharmaceutical industry is evolving to meet patient needs

  • The definition of Patient Centricity, its history and relevance on customer-centric models
  • How to deploy patient-focused services that are aligned with your company’s core vision and values.
  • Devise new patient communication channels to build credible stakeholder relationships
  • Revitalize your company’s patient communication “attitude” to inspire patient-centric support internally and externally

With:
Andrew Casey, CEO of BIOTECanada

Innovative Partnerships: maximize influential relationships to enhance patient support

  • Create new partnerships to provide you with a holistic patient centric approach
  • Learn how to work most effectively with patient advocacy groups, physicians, and HCP’s to ensure crucial developments for your customer centric model
  • Techniques to determine which stakeholders are most useful in generating patient knowledge to secure strategic and tactical payer buy-in

With:
Karen Chow, National Stakeholder Relations, Novartis

The Generation of Empowered Patients

  • Gain insight into the e-patient movement and how patients manage their health through mobile, smart phone, and social media applications
  • Engage with your HCP’s to provide reliable digital information for your patients and convert internet surfing into true engagement.
  • Align your patient centric strategies within the digital marketing and social media space to convey your company’s mission and core values

With:
To be announced

Becoming Patient Focused: It starts internally

  • Hear how Bayer is using a mobile learning program to help employees be more patient centric.
  • Articulate the connection between profit, patient focus, trust and engagement in your team
  • Learn what Leopharma has planned for next year to increase sales while simultaneously being patient centric.

With:
Kathy Foris, VP of Scientific Affairs at LEO Pharma
Christian Scheuer, CEO, LEO Pharma Canada
Jill Donahue, Author EngageRx

Inspire Patient Adherence

  • Leverage information communication technology and health informatics to engage your patient to increase improve outcomes
  • Establish successful patient engagement portals and useful resources for adherence enhancement
  • Increase patient engagement while simultaneously lifting your bottom line

With:
Femida Gwadry-Sridhar, Director of Medical Health informatics, University of Western Ontario

Engage your patient from the start: Effective patient recruitment techniques for clinical trials

  • Analyze Real World Evidence to discover the impact of new interventions on patients - Utilize RWE studies to determine the right patient, drug and drug dose to increase adherence - Engage your patients in clinical trials to generate evidence-based health care solutions for payer investment

With:
Manny Papadimitropoulos, Director of Health Outcomes, Eli Lily

Value Beyond Expense

  • Techniques to get the value of your product recognized by key stakeholders and understood by physicians
  • Identify sustainable and engaging selling and marketing solutions based on patient needs
  • Effectively leverage digital technology to deliver convenience to HCP’s and valuable care to patients.

With:
Joanne Coles, Strategic business planning manager, Johnson and Johnson

Maximize your value proposition: Best Practices on collaborating with public and private payers

  • Effectively communicate value to payers by understanding what they look for and how they make formulary and reimbursement decisions
  • Enhance your patient access strategies by utilizing shared objectives and information from your payers
  • Build patient programs that demonstrate patient value to increase the benefit of investing in your brand.

Payer Panel:
Speakers to be revealed

The Power of Collaboration: Combined competencies that drove impressive results!

  • Hear how a pharma- patient group collaboration empowered patients and changed policy ie. Bill C44
  • Internal and external strategies for inspiring patient centricity amongst your team and your partners

With:
Gilles Fortin, Director of Patient engagement, AbbVie
Katharina Staub, President of the Canadian Premature Babies Foundation

An integrated health care world: Health Care Professionals evolve to meet the needs of the empowered patient

  • Improve point of care to bridge value gaps along the patient journey
  • Explore successful POC techniques from various stakeholders to increase patient engagement and activation
  • leverage technology to curate the post visit patient journey and optimize the clinical encounter

Lead by:
Dr John Reeves, Founder Liberate Health
Shafiq Qaadri Mpp Family Physician /CME lecturer/ Medical Writer/ Member of provincial parliament

Panel:
Physicians and pharmacist to be revealed.

Patient and Care Giver Panel:

  • Discover what your patient’s have to say about their experience with your medicines, communications and interventions
  • Hear how the role of the caregiver has evolved and crucial ways they can influence patient behavior and support adherence
  • Find out where patients turn for support, motivation and guidance and the opportunities for pharma to support them
  • Learn how to use the patient narrative to provide impactful solutions to patient non-compliance

Lead by:
Dr. Vaughan Glover, President and CEO of the Canadian Association of People Centered Health

With:
Zal Press, President and CEO of Patient Commando
Jennifer Buttars, Consultant
Additional speakers to be revealed

Patient Advocacy Panel: Cross collaborating to ensure patient support

  • Discover the challenges and opportunities that lay in the patient group- pharma relationship to enhance collaboration opportunities
  • Collaborate with patient advocacies to engage patients in public advocacy efforts and increase consumer trust
  • Collaborate industry and patient to go from idea-to innovation- to market

With:
Rob Oliphant, President and CEO of Asthma Society
Lynn Moore, Director of programs and services, Arthritis society
Ken Chan, Vice President of Cystic Fibrosis

Round Table: Strategically planning for a more optimal health care system

  • Open Patient Centric Communication Floor: It’s your chance to ask any burning questions or topics of discussion -Discuss and Debate effective patient adherence and engagement strategies to create a road map for action - Analyze ways to break down the organizational silos and build patient trust

With:
Speaker to be revealed

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