DAY 1 – JUNE 17TH

8:00 – 9:00 AM REGISTRATION AND BREAKFAST
09:00am

CEO Panel: How to Manage in a Changing Commercial Model

  • How has the commercial model changed in past years and where do you see it progressing to?
  • Hear top CEOs share their points of view on industry trends and developments
  • Learn what CEOs expect from their brand & product teams,and how to evolve to new opportunities
  • Look to the future of the industry with foresight a orded by their shared industry experience

With:
Jon Fairest, President and CEO, Sanofi
Christian Lauterbach, CEO, Bayer

10:00 AM NETWORKING BREAK
10:30am

Ethical Collaboration: Why care about Ethics?

  • Differentiate between ethics and compliance
  • Understand critical elements of ethical practice and efforts to strengthen trust within the Canadian environment
  • Explore global trends toward greater transparency including the international Consensus Framework for Ethical Collaboration

With:
Russell Williams, President, RX&D

11:00am

Meet the Un Meet Needs of Rare Disease Patients

  • Learn how to inspire hope and engage patients whom suffer from rare diseases
  • Discover how to leverage patient support programs to add value beyond the pill
  • Explore the secrets of a patient centric culture and how to partner with the Canadian health care system to improve patient care

With:
Peter Brenders, General Manager, Genzyme

11:30am

Engage and empower patients and simultaneously improve your brand objectives

  • Understand how empowering patients helps achieve your brand objectives (ROI)
  • Learn how to educate targeted patients and impact therapy selection while following Health Canada Guidelines
  • Discover how a well-designed “Doctor Discussion Guide” can enhance the patient-physician dialogue
  • Learn why a qualified patient database is crucial to the success of a direct to consumer information program

With:
Don Baker, President, DTC Direct

12:00 – 1:00 PM NETWORKING LUNCH
1:00pm

Become Patient Focused: It Starts Internally

  • Hear how Bayer is using a mobile learning program to help employees be more patient centric
  • Articulate the connection between profit, patient focus, trust and engagement in your team
  • Learn how LEO Pharma helps employees internalize patient centricity and take engagement with stakeholders to the next level

With:
Dallas Moores, Senior National Training Manager, Bayer
Kathy Foris, Vice President Scientific A airs, LEO Pharma
Jill Donahue, Author, EngageRx

1:30pm

Inspire brand adherence amongst patients

  • Leverage information communication technology and health informatics to engage your patient to improve outcomes
  • Establish successful patient engagement portals and useful resources for adherence enhancement
  • Increase patient engagement while simultaneously lifting your bottom line

With:
Femida Gwadry-Sridhar, Director of Medical Health informatics, University of Western Ontario

2:00pm

The Power of Collaboration: Combined competencies that drove impressive results

  • Hear how a pharma- patient group collaboration empowered patients and changed policy (Bill C44)
  • Internal and external strategies for inspiring patient centricity amongst your team and your partners

With:
Gilles Fortin, Director of Patient engagement, AbbVie
Katharina Staub, President, Canadian Premature Babies Foundation

2:30pm

An integrated health care world: Engage with HCP’s

  • Hear how partnering with Health Care Professionals can meet the needs of the empowered patient
  • Learn how to Improve point of care to bridge value gaps along the patient journey
  • Explore successful Point of Care techniques from various stakeholders to increase patient engagement and activation
  • Leverage technology to curate the post visit patient journey and optimize the clinical encounter

Led by:
Dr John Reeves, Founder, Liberate Health

Panelists:
Fabio De Rango, Pharmacist/ Owner Shoppers Drug Mart
Daniel Cortes, Clincal Pharmacist, St. Michael's Hospital
Shafiq Qaadri, Primary Care MD, Medical Writer
Matthew Hodge, Physician Executive

3:20 – 3:45 Coffee Break
3:45pm

Patient & Care Giver Panel

  • Discover what your patients have to say about their experiences with your medicines, communications and interventions
  • Hear how the role of the caregiver has evolved and crucial ways they can influence patient behavior and support adherence
  • Find out where patients turn for support, motivation and guidance, and the opportunities for pharma to support them
  • Learn how to use the patient narrative to provide impactful solutions to patient non-compliance

With:
Zal Press, President and CEO, Patient Commando (Patient Opinion Leader)
Jennifer Buttars, Health & Life Sciences strategy consultant (JaBC Strategies) (Care Giver Opinion Leader)
Dawn Richards, Vice President of the Canadian Arthritis Patient Alliance (Patient Opinion Leader)

4:45pm

Yeah but can we PAAB that?”

  • Overview of regulations relating to pharma generated patient information
  • Get an insight into PAAB considerations when applying key learning’s from the day’s presentations
  • Your chance to ask PAAB how you can apply these learning’s to patient information tools
  • Learn how to use the patient narrative to provide impactful solutions to patient non-compliance

With:
Patrick Massad, Deputy Commissioner, PAAB

5.00 PM – NETWORKING DRINKS RECEPTION IN EXHIBITION AREA
Please join us for drinks and discussion on the day’s topics!

DAY 2 – JUNE 18TH

REGISTRATION AND BREAKFAST
09:00am

CEO Panel: Taking on Patient Centricity

  • How the evolution of patient communication has changed the nature of industry communication with their patients.
  • Hear how pharma can adjust their business models to provide quality care to the patient experience.
  • Discover how the patient centric model promotes an integrated healthcare world, with patients, pharmacists, HCP’s and pharma partnering to provide patient support.

With:
Michael Tremblay, President of Astellas
John Haslam, President of Alexion
Patrick Cashman, President of Lundbeck

10:00 AM NETWORKING BREAK
10:30am

Enhance the patient journey

  • Learn how to create patient services that will meet the consumers personal needs
  • How to deploy patient-focused services that are aligned with your company’s core vision and values
  • Devise new patient communication channels to build credible stakeholder relationships

With:
Rick Blickstead, President and CEO, Canadian Diabetes Association

11:00am

Maximize your value proposition: Best Practice Collaboration with public and private payers

  • Effectively communicate value to payers by understanding what they look for and how they make formulary and reimbursement decisions
  • Enhance your patient access strategies by utilizing shared objectives and information from your payers
  • Build patient programs that demonstrate patient value to increase the benefit of investing in your brand

With:
Innomar Strategies

11:30am

The impact of new interventions on the Patient - RWE

  • Evaluating impact of new interventions on patients is critical
  • Real World Evidence (RWE) allows us to see the impact of these technologies
  • Collecting this information from patients differs from Randomized Clinical Controlled Trials (RCTs)
  • Discuss importance of RWE studies in helping us with determining the right patient right drug and right dose

With:
Manny Papadimitropoulos, Director of Health Outcomes, Eli Lilly

12:00pm

Value Beyond Expense

  • Techniques to get the value of your product recognized by key stakeholders and understood by physicians
  • Identify sustainable and engaging selling and marketing solutions based on patient needs
  • Effectively leverage digital technology to deliver convenience to HCPs and valuable care to patients.

With:
Ashok Bhaseen, Vice President of Sales and Marketing, Pediapharm / Global President, Thyriod Federation

12:30 PM NETWORKING LUNCH
1:30pm

Patient Advocacy Panel: Cross- collaborate to ensure patient support

  • Discover the challenges and opportunities that lay in the patient group- pharma relationship to enhance collaboration opportunities
  • Engage patients in public advocacy e orts and increase consumer trust
  • Combine industry and patient to go from idea to innovation to market

Led by:
Karen Chow, National Stakeholder Relations, Novartis

With:
Rob Oliphant, President and CEO, Asthma Society
Lynn Moore, Director of programs and services, Arthritis society
Ken Chan, Vice President, Cystic Fibrosis Canada

2:30pm

SWAT Team for Account Management

  • What do your key accounts need beyond a dedicated field force? Hear how Otsuka uses a “SWAT Team” approach to improve value to customers and guarantee access for patients
  • Learn to optimize resources by allocating teams for specific tasks in specific settings
  • Utilize corporate talent to improve sales and make an impact

With:
Rania Ijhaish-Nasraoui, Marketing Manager, Hospital Portfolio, Otsuka

3:00pm

The New Paradigm in Motivating for Performance

  • Sales leaders’ most valuable resource – Sales Forces – often fail to operate at their full potential. Learn the What, How and Why of motivation to achieve success
  • Examine 3 sales leadership styles and their respective impact on motivation
  • Hear the New Sales Leadership Paradigm, designed to increase performance and drive better results

With:
Steven Rosen , Executive Sales Coach, STAR

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