Patient Adherence & Relationship Marketing
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Enhance your value proposition with
superior patient adherence strategies and
improved patient outcomes

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Hear from world class speakers:

eyeforpharma's 7th annual Patient Adherence and Relationship Marketing summit brings together a top selection of Pharma specialists and experienced professionals to share their knowledge and discuss the challenges and issues related to patient relationship management. Learn how pharma is overcoming the challenge of patient non-adherence with successful patient support programmes and collaborative work involving all healthcare professionals.

Come to the conference and you will gain insights into:

Who's coming?

We already have attendees registered from the top pharma companies including: Abbott, AstraZeneca, Genzyme, JnJ, Leo Pharma, Merck, Novartis, Novo Nordisk, Nycomed, Pfizer, Roche and Shire. Join your colleagues at the summit and benefit from our group discount!

Session one will focus on developments in patient communications and relationship marketing. David Boothe (Shire HGT) will provide insight on designing a pan-European patient adherence programme: ‘Living with Fabry today’ from early development right through to implementation. A panel session on the role of the pharmacy will also highlight innovative pharmacy-based approaches to address patient adherence challenges.

Session two is a special session on measuring ROI. Hear about best practice in patient relationship marketing from Francisco Sanches Osorio (Bial) who will share key learnings from past case studies.

Session three will concentrate on different approaches to addressing the problem of patient non-compliance. Nicola Ward (AAH Pharmaceuticals) will lead a roundtable discussion on a unified approach to implementing patient support programmes by therapeutic area. Hear also from Dr. Olivier Bugnon (School of Pharmacy Geneva-Lausanne) on the benefits of a strong partnership between pharma, physicians, nurses, pharmacists and academic researchers.

Session four will provide insights on the importance of stakeholder relationship management. Learn how to incorporate the interests of all key stakeholders when developing a forward-thinking strategy. Marnix Artz (Pfizer) and Michael Rutgers (Dutch Asthma Foundation) will give expert tips on how to establish win-win collaborative relationships between pharma and patient groups. Rebecca Joslin (Novartis) will also present on working closely with the caregiver to provide support and added value to your brand.  

See the full speaker line-up here

Networking opportunities

The design of the event maximizes networking time with over 12 hours applied over the 2 days. The highlight is the networking party after the close of business on day one of the summit, June 16th. No other event can provide you such business focused networking with some of the most influential people in your field. You’ll rub shoulders with the sharpest minds involved in patient relations, communication and relationship management.


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