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2018’s full agenda

Plenary Keynote
08:30 - 09:00
Will we succeed with Patient Centricity? Look in the mirror!
  • How to see the mountain: another Golden Rule
  • Why an internal focus can generate external results
  • Culture eats strategy for breakfast

Servier Lode Dewulf Chief Patient Officer Servier

09:00 - 09:30
Panel: Why policy makers are now advancing patient centricity - and why you need to step up accordingly
  • Why NICE are innovating Market Access through patient involvement
  • How patient groups can build a bridge between regulators and payers to increase access
  • Understand EUnetHTA's strategy to elevate the patient voice in HTAs

Takeda Isabel Torres Vice President Market Access, Public Affairs and Patient Advocacy for Europe and Canada, Takeda

Lundbeck Anders Lassen Head of Regulatory Science & Advocacy Lundbeck

Astellas Stefan Holmstrom Global Head, HTA Strategy Astellas

08:30 - 09:00
A strategic approach to inspire real change
  • Create solutions that meet real needs - understand how to find the right balance between cross-functional trade-off, resource allocation
  • Shift our organizational model - execute training to deliver outcomes, whereby every new project starts with patients in mind, and its success is measured from their perspective
  • Bringing this into practice – Pilot project or patient stakeholder

Ipsen Isabelle Bocher-Pianka Chief Patient Affairs Officer Ipsen

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Full speaker list • Full conference agenda • Audience breakdown

Section 1: Partner For Patient Centricity
08:30 - 09:00
The Business Case for long-term investment in Patient Groups
  • Change takes time: invest for the long-term to help the patient
  • How to shift from transactional value to deeper partnerships with patient groups
  • EPALCO Case Study: The story of Novartis’ mission to raise the bar on value to patient groups through investing in patient insights

Novartis Oncology Europe Veronica Foote Head of Patient Relations & Communications Europe Novartis Oncology Europe

09:30 - 10:00
Want to improve patient outcomes? Collaborate with your competitors!
  • Why open-business models are the only way to reduce waste and achieve true change
  • Why pharma must work together to identify gaps in treatment pathways
  • Case Study: How AstraZeneca built a coalition for change

AstraZeneca Tim Scrivener Solution Architect and Data Scientist AstraZeneca

digitalECMT, Cancer Research UK and The Christie NHS Foundation Trust Jenny Royle Patient-centricity Program Lead digitalECMT, Cancer Research UK and The Christie NHS Foundation Trust

09:30 - 10:00
Panel: Accelerate the implementation of outcomes-focused value-based healthcare in Europe
  • Explore how the Innovative Medicines Initiative’s (IMI) Big Data For Better Outcomes (BD4BO) programme is facilitating collaboration across the healthcare landscape
  • Highlight the role and benefits of patients to improve health outcomes and contribute to the sustainability of healthcare systems
  • Discuss the development and utility of standardised patient outcomes measures

ABPI Shahid Hanif Head of Health Data & Outcomes ABPI

Christoph Thalheim Director External Affairs European Multiple Sclerosis Platform (EMSP)

Janssen Christina Donatti IMI Lead, Real-World Evidence Janssen

09:30 - 10:00
MS in the 21st Century; explore a unique collaboration between patients and healthcare professionals to address areas of unmet need in Multiple Sclerosis
  • Understand the ‘communication gap’ that exists between patients and healthcare providers (HCPs) with respect to disease management
  • See the programmes and publications the group has undertaken to address discovered unmet needs
  • Hear the patient perspective; why is this initiative so important for both patients and HCPs?

Merck Group Vanessa Pott Director, Patient Advocacy & Strategic Partnerships, Global Healthcare Government & Public Affairs Merck Group

David Yeandle, OBE Member MS in the 21st Century Patient Steering Group

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Full speaker list • Full conference agenda • Audience breakdown

Section 2: Evidence for Patient Centricity
09:00 - 09:30
Advance market access through patient data and collaborations
  • How do you work with patients to capture patient reported outcomes?
  • What is the impact of PROs on Access dossiers?
  • Build trust through transparency to win the support of the patient

Janssen Global Services LLC Chenglong Han, MD, PhD. Director, Patient-Reported Outcomes, Global Market Access Janssen

09:00 - 09:30
Patient Privacy and GDPR - get it right and harness data for increased value
  • Understand the impact of GDPR on pharma’s ability to build data-driven services
  • How to evaluate the business of investing in AI and other data-dependent strategies
  • Take a step back: are data-driven strategies really the best way to meet patient needs?

Speaker to be announced

09:30 - 10:00
Maximise your data strategy for patient-centric service design
  • Define your data needs to prove internal and external value
  • How to mix internal capability, digital tools and partnerships to meet your data strategy
  • Learn how to transform insights into patient centric impact

Takeda Sanja Njegic Head of Patient Advocacy and Integrated Care Strategy, Europe and Canada Takeda

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Section 3: Structure for Patient Centricity
09:00 - 09:30
Discover the organisational blueprint for scaling patient centricity
  • Smart ways to ensure a grassroots movement into a new way of working
  • Build organisational confidence to embed patient engagement into everything you do
  • Case Study: The story of Janssen’s hub for scaling patient engagement

Janssen Pharmaceutical NV. Daniel De Schryver Patient Engagement and Advocacy Lead, Europe, Middle East and Africa Janssen

Jeremy Taylor Patient Advocate

09:30 - 10:00
Panel: Involve the patient voice while staying within industry rules
  • Learn to engage and speak with patients
  • Earn the trust of patients and retain the trust of colleagues and regulators
  • Balance internal investment and external partnerships to harness patient insights
  • How to negotiate tensions between industry rules and patient advocates and groups

NCRI Richard Stephens Consumer Lead and Chair of Consumer Forum NCRI

Carol Munt Patient Advocate

More speakers to be confirmed…

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Full speaker list • Full conference agenda • Audience breakdown

Section 4: Patient Experience for Patient Centricity
09:00 - 09:30
Create services that resonate through co-creation and ethnography
  • Dig beneath the surface to truly understand the patient
  • Shift from patternistic design to co-creation led by patients
  • Move from a business model framework to a patient experience framework of service design

Pfizer Geoff Rollason Patient Experience and Service Director - Oncology UK Pfizer

09:00 - 09:30
Design for Patients As People
  • Generic programs fail fast: Create responsive programs for the full spectrum of patient needs
  • Develop a master plan for segmented engagement
  • Create new mechanisms to incorporate feedback into service delivery

Speaker to be confirmed…

08:30 - 09:00
Explore how Pfizer are vitalising patient engagement through co-created digital innovation
  • Identify what ‘improve delivery of healthcare’ will mean for the quality of patient care
  • Accelerate digital progress through collaboration to understand patient preferences
  • See how Pfizer ensured high quality data capture with protocols to maintain patient adherence and other behaviours

Pfizer Thomas Kleine BT Country Lead Pfizer

09:00 - 09:30
Panel: Candid patient perspectives on the good, the bad and the ugly of service design
  • How do patients really experience pharma’s services?
  • Can pharma better build trust with patient communities to develop productive collaborations?
  • Innovation is supposedly the ‘silver bullet’, but where do patients really see the opportunity for change?

Speaker_Logo Teresa Ferrairo Patient Advocate

More speakers TBA

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Complete speaker line-up • Program for all tracks & sessions • Audience breakdown