Patient Summit 2012

Get the right mix of payer buy-in, patient support, digital engagement and partnerships!

Best minds in Europe share their knowledge:

• Stephen Whitehead, CEO, ABPI
• Omar Ali, Formulary Development Pharmacist, NHS Trust
• Birgit Bering, Manager Health Care Services, Genzyme
• Jan Geissler, Co-Founder, CML Advocates Network & LeukaNet
• Alexander Natz, Secretary General, EUCOPE

See the full delegate list here!

Expert speakers, patient representation, advocacy groups and innovation all in one place- the Patient Summit 2012- don't miss out!

Over 2 packed days we'll be mapping out all the latest innovations in the patient space across Europe and beyond-including:

• The patient mind-set and how to align your strategy with their needs; the new patient landscape and the emergence of the e-patient
• Create a business case and communicating the value of campaigns to payers- find out what payers need to justify and reimburse adherence programmes and gain market access
• Integrating adherence in the health care chain; the challenges and benefits of patenting with community pharmacy, HCPs and patient groups to achieve health care outcomes
• How to effectively measure adherence - the common mistakes and pioneering new techniques for reporting outcomes data
• Digital Adherence technology:  improving your online platforms for engagement,  the latest in gamification, App's and mobile
• Patient buy in - learn how to incentivise patients to remain adherent. Hear out of industry insight into how to identify and retain patients in a programme; building confidence, trust, and delivering

Pharma is in a state of flux. The new generation of health- conscience and digitally empowered patient have arrived, giving the patient more influence, and more power than ever before. We need to get even closer to our patients to ensure that all of our communication, interaction and engagement strategies are relevant and streamlined to patient needs to ensure health needs and overall brand success.

Our hand-picked speakers include:

Simon Davies CEO		Stuart Ellison-Smith Head of Nurse Management		Mark Duman Chair		Michael Holden Chief Executive

Keith Allan Head of Global Advocacy		Terri-Lynn Ledger Senior Product Manager, Patient Programs, Inflammation		Silja Chouquet CEO		Paul Wicks R&D Director

Deepak Arora Associate Director - Global Marketing		Dr. Alexander Natz Secretary General		Oliver Mast Head of Global Reimbursement		Lars Joensson Head Global Advocacy, Global Market Access Unit

Tassilo Korab Executive Director Europe		Omar Ali Formulary Development Pharmacist		Francisco Abad

Testimonials:

Despite having worked as a researcher in this area for a while I learned a lot from this meeting - not just about the theory but also how programs can be put into practice as well as the potential barriers to implementing them

Paul Wicks, R&D Director, PatientsLikeMe

It is highly gratifying to see patient communications starting to gain true momentum, rather than just lip service

Paul Field, Professional and Patient Communications, Bayer Healthcare

Great opportunity for learning and networking

Amy Kung, Adherence Manager, Abbott

Good line-up of topics! Fantastic workshop sessions too

Adam Clark, Global Adherence, Novartis

What else you can expect from your two days in London.....

• Stakeholder perspective:  hear form payers, patient advocates, HCPs and even the patients themselves, and get invaluable insight straight form your customers, patients and influencers.
• Roundtables and debate: take part in interactive round-table sessions and discover new ways of improve how you communicate and engage with patients, and have your say!
• Meet with fellow peers and decision makers; use the time to network with the key industry thought leaders, colleagues and expand your network within the patient adherence and communication community!
• Learn about the latest adherence adherence and communication tools and techniques to ensure you stay pro-active and flexible to specific patient needs and the competition

For more information, or if you'd like to get involved contact Laura Barnwell, the event director, on the details below.

Laura Barnwell Vice President eyeforpharma Direct: +44 (0) 207-375-7571 US Toll Free: 1800-814-3459 ext. 7571 Canada Toll Free: 1866-996-1235 ext. 7571 E: laura@eyeforpharma.com