Event
Overview
Eyeforpharma's
leading eMarketing Summit returns for it's third successful year with
a new format and new concepts for 2008, you'll hear from the most experienced
and innovative eMarketing experts and enjoy an interactive hands-on learning
experience.
Join the 2008 Summit
and get fresh perspectives on how to revitalise your online campaigns
by introducing better measurement, coordination and execution strategies
into your Marketing Mix.
At no other time and in no other
place can you find such a high concentration of know-how and innovative
ideas in one venue!
KEY POINTS TO BE ADDRESSED
AT THE SUMMIT:
- Segmentation:
Learn best practice in segmenting, targeting and
positioning for more effective eMarketing campaigns.
- Web 2.0 & New Media: Understand
the influence on the market and ways to capitalize through these new
channels.
- Marketing Mix:
Discover the latest trends in the multi-channel approach and take an
in-depth look at integrating your sales force with edetailing.
- Multi-Channel Marketing: Develop strategies for effective
sales and marketing multi-channel integration.
- Search Engine Marketing: Explore the phenomenal
growth of SEM and how you can utilise this tool to generate increase
product awareness
NEW FOR 2008:
- Coaching Clinics: Interactive
based seminars with expert leaders in a specific area of eMarketing
to advise on how to maximise your products position in the lifecycle:
- Dedicated Sessions
on all stages of the eMarketing mix
- Pre-Summit Training Workshop
World
Class Speakers for 2008 already confirmed from: |
Company |
Speaker |
|
Christophe Ferse,
Global eMarketing Director |
|
Mark Bard, President |
|
Dave Clarke, Global eMarketing
Manager |
|
Len Starnes, Head of eBusiness |
|
Irina Osovskaya, Senior eBusiness
Manager |
|
Jurgen Greilich, Head of Global
Information and Sales |
|
Bart Vannieuwenhuyse, Executive
Director CRM |
|
Josefin Bond, Global eMarketing
Manager |
Please
see the speaker section for full speaker line-up |
If you would like to partcipate in the event either
as a speaker, sponsor or delegate please contact Ged Moore on
+44 (0) 207 375 7510 email gmoore@eyeforpharma.com. |