Sales Force Effectiveness Europe 2008 email
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Event Overview

Eyeforpharma's leading eMarketing Summit returns for it's third successful year with a new format and new concepts for 2008, you'll hear from the most experienced and innovative eMarketing experts and enjoy an interactive hands-on learning experience.

Join the 2008 Summit and get fresh perspectives on how to revitalise your online campaigns by introducing better measurement, coordination and execution strategies into your Marketing Mix.

At no other time and in no other place can you find such a high concentration of know-how and innovative ideas in one venue!

KEY POINTS TO BE ADDRESSED AT THE SUMMIT:

  • Segmentation: Learn best practice in segmenting, targeting and positioning for more effective eMarketing campaigns.
  • Web 2.0 & New Media: Understand the influence on the market and ways to capitalize through these new channels.
  • Marketing Mix: Discover the latest trends in the multi-channel approach and take an in-depth look at integrating your sales force with edetailing.
  • Multi-Channel Marketing: Develop strategies for effective sales and marketing multi-channel integration.
  • Search Engine Marketing: Explore the phenomenal growth of SEM and how you can utilise this tool to generate increase product awareness

NEW FOR 2008:

  • Coaching Clinics: Interactive based seminars with expert leaders in a specific area of eMarketing to advise on how to maximise your products position in the lifecycle:
  • Dedicated Sessions on all stages of the eMarketing mix
  • Pre-Summit Training Workshop

World Class Speakers for 2008 already confirmed from:

Company

Speaker

Christophe Ferse, Global eMarketing Director

Mark Bard, President

Dave Clarke, Global eMarketing Manager

Len Starnes, Head of eBusiness

Irina Osovskaya, Senior eBusiness Manager

Jurgen Greilich, Head of Global Information and Sales

Bart Vannieuwenhuyse, Executive Director CRM

Josefin Bond, Global eMarketing Manager

Please see the speaker section for full speaker line-up

If you would like to partcipate in the event either as a speaker, sponsor or delegate please contact Ged Moore on +44 (0) 207 375 7510 email gmoore@eyeforpharma.com.

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