2012 Sponsor Overviews

a:coach from Atomus is the cloud based iPad and laptop coaching tool that Global Pharma Corporations  utilize in real - life work situations to assess, develop and reinforce the key skills that are learned in the classroom.

a:coach has been developed over 10 years with input from leading experts and demanding global companies who understand the need to focus on improving customer interactions in the field.

a:coach ensures consistent and transparent coaching and development for all levels of sales force personnel and is fully customizable to suit your culture and coaching processes.

a:coach users benefit from improved personnel performance, staff retention and revenue growth of up to 22%

Established in 1998, Synix Inc. is a Tokyo-based health care marketing agency that provides market assessment services, tools and market research for pharmaceutical companies in Japan.

In the field of oncology, Synix assists more than 30 pharmaceutical clients in Japan with the following market assessment services:

• Oncology epidemiology
• Current/future treatment practice
• Unmet needs analysis
• Forecasting

 “Synix Oncology” has an exclusive partnership with the Kantar Health Commercial Development Division, a  leading, global　consulting company, which has more than 20 market assessment experts focusing on oncology.  In collaboration with the oncology experts at Kantar Health, “Synix Oncology” analyzes the treatment and drug development trends in Japan from a global standpoint, and together has provided CancerMPact® to over 20 companies in Japan.

AnotherBrain Inc. was founded in 2000 to harness the power of communication. Under our

brand ‘Keitai Gong’, we develop and deliver interactive voting and analysis systems to the highest standard of customer service.

Keitai Gong allows you to be highly creative and promote a genuine sense of audience

participation, with real-time data producing instant outputs including graphs and animations.

Because participants use their own cellular phones, Keitai Gong is significantly more cost-effective than earlier voting and analyzer systems. Successful Keitai Gong applications include company research, seminars, symposiums and lighthearted entertainment for parties.

To experience Keitai Gong in action, visit our exhibition booth at Marketing Excellence Japan

2012, where our staff will be delighted to demonstrate its capabilities.

For more details, please go to http://www.keitaigong.jp