Mobile Strategy for Pharma 2012

• Learn from case studies from top pharma mobile experts on effective mobile engagement strategies with both HCPs and patients, and hear their recommendations for your campaign.
• Gain Clarity on Apps: Discover what constitutes value for physicians and patients and the right platforms and suppliers to use for engaging physicians, patients and mobile stakeholders.
• Realize the benefits of mobile integration between the sales force and marketing department. Hear a unified mobile alliance can positively affected prescribing behavior.
• Hear cross-industry case studies on how more progressive industries are successfully using mobile to engage with their customers and what it has meant for their bottom line.
• Evaluate and Understand Consumer Behavior: Benefit by gaining insight into your customers' behavior and tailor your mobile strategy to their unique needs.
• Embrace mHealth - it's not just about smart phones and iPads. Take the necessary steps to ensure that your brand is focused on being health outcome focused and truly customer-centric.

We've brought together a collection of case studies from leading mobile experts from both inside and outside of the industry.

Here's a taste of what's to come:

We'll address:

• Two Pfizer case studies on physician and patient engagement strategy, respectively
• Lessons from Citibank on expanding customer reach in lieu of regulatory obstacles
• The latest from Google Health and their future mobile strategy and initiatives
• Hear directly from the OPDP/FDA on the latest guidance for digital/mobile promotion
• How the Wounded Warrior Project is using mobile to increase veteran adherence