About Us

eyeforpharma believes that the ultimate purpose of healthcare is to provide real value to patients. Sometimes, the systems and conventions designed to help can end up getting in the way. The huge size and complexity of organisations means that employees can easily forget about patient care. This competition has been launched to encourage all healthcare stakeholders to consider the patient's point of view and create something valuable as a result.

In its first year, this competition is tackling Teenage Cancer, one of the areas where healthcare still has a lot of improvements to make before we can be satisfactorily say that we have these diseases under control. There is still plenty of scope to help patients manage, detect and even prevent ailments.

eyeforpharma's principal audience is the pharmaceutical industry. This is a group of stakeholders which in particular need to learn how to launch health management services that improve outcomes – and incorporate these within their business model. The first step begins with awareness – ensuring that big pharma companies put themselves in their patients’ shoes and simply try to work out what is helpful. This process needs to initially be independent of whichever drug or product that company sells. Our hope is that these companies then go on to create truly patient-centric solutions.

If you have any feedback or suggestions for eyeforpharma, feel free to contact the Chairman, Paul Simms, directly on psimms@eyeforpharma.com

eyeforpharma is a division of FC Business Intelligence Ltd, headquartered in London, UK. We also have offices in New York.

eyeforpharma organizes more than 50 events a year, globally, for the pharmaceutical industry. These range from more intimate gatherings to major events with hundreds of attendees. Every conference is designed by industry executives rather than by eyeforpharma, ensuring relevance, wisdom and impartiality. We specialize in Sales (SFE), Marketing & eMarketing, Forecasting, Patient Adherence, Supply Chain and therapeutic areas such as Oncology and CNS. Our annual SFE Europe event is the biggest of its kind and growing, with last year's event attracting 600 delegates. A full calendar of events is available here. Visit our main website here.