Keynote Speech: Schering’s strategic approach in using mobile technology in the field force

• Key reasons why the use of mobile data must fit into your overall sales strategy and how Schering assessed the key advantages of mobile data
• Real life example of Schering’s PDA implementation and how you can effectively conduct a SWOT analysis
• Making the right vendor partnership choices: Practical tips on the criteria you need to set for successful implementation and execution
• Find out how to ensure a seamless data interface between CRM and your mobile device
• Learn how you can control the benefit of mobile data usage from a financial perspective and what the financial and controlling implications of such a roll out are

Head of strategic Planning/Controlling, Schering

Outlook for mobile eDetailing solutions: how innovative technology and traditional attitudes are changing the pharma business model

Understand the role that mobile and wireless technologies will have in the next generation of eDetailing and find out what the early adopters of these solutions are saying in Europe, US and Japan

• Discover the importance of increased physician access to technology and how it is shaping the mobile eDetailing market in the short-term
• Learn about the role physicians’ attitudes play in driving the mobile market and the value gains you can expect from adopting new technologies
• Determine the role of mobile and wireless technologies in your company and how will they deliver improved value to your sales and marketing strategies
• Find out where the key opportunities for success within the mobile eDetailing market are and how you can increase competitive advantage through early adoption

Research Director, DataMonitor

Ensure effective mobile delivery of data and new ways to overcome the barriers when maintaining a strong mobile infrastructure

• Solid and trusted advice on how to avoid issues such as planning delivery of data to ensure continuity, reliability and seamless integration with your technology infrastructure
• Clarification of where mobile data is most relevant and how you can make a sound commercial decision on whether to adopt it in your company
• How to avoid deployment pitfalls and challenges of pharma mobility projects - what are the biggest obstacles to real live products and services?
• How to evaluate emerging technologies and assess vital issues in your decision making process including systems assessment, cost analysis, bandwidth availability and security facts
• Discover how to outline bottom line best practices across the industry and create a superior plan of approach – fast!

Senior Specialist in eBusiness and Mobile Computing, Novo Nordisk

Effective collaboration of sales, marketing and IT to ensure execution of business and technology projects.

• The chicken and egg of business and technology; how clarity of objectives matter
• Why IT projects fail.
• How incentives and motivations are key to any IT implementation but fall short of ensuring sustainable success
• How to get sales and marketing to collaborate in practical terms, and what are the benefits
• Focus on behaviours: understanding how people make technology projects successful

CEO, The Chalfont Project

This presentation will focus specifically on how Galderma changed from multiple client servers to a web based online solution and moved from a paper to laptop\PDA environment using GPRS and ADSL

• Understand the business rules essential for successful SFA projects including market rules, costs, client needs, flexibility and internationalisation
• Technology as a driver and not a brake system – The importance of technical directions including portability, reduced data sync, support mechanisms and assessing risks vs. needs
• Get to grips with the importance of a Sales Forces system support and hear about Galderma’s business case to implement a web based online solution
• Don’t implement a product, make it a solution – Gain vital insights on the implementation history and market feedback from Galderma’s project
• From idea inception to standard business process: New opportunities a web based environment will bring to your SFE strategies

Vice President IM, Galderma

Learn from highly successful hand-held and Wireless Deployments from cross industry sectors

• Get first hand experiences of hand-held and wireless deployments from a non-Pharma company
• Hear how other industry sectors are profiting from mobile and wireless solutions – what can you do to make sure you do the same
• Hear about the pitfalls and successes from a large-scale deployment in the field – contrast and compare your own deployments and make sure you do not make the same mistakes

Business Relationship Manager, McDonald's UK

How Ratiopharm implemented data communication technologies and increased sales force mobility as a result!

• Learn how Ratiopharm implemented new technology to ensure a well prepared and structured process for their sales force to improve support, speed and flexibility in the field.
• Find out how they devised this strategy and how you can do the same so you do not miss out on opportunities to support customer demands quickly in a time restricted sales environment
• Contrast and compare classical desktop vs. notebook pcs, handhelds, wireless and mobile communication devices
• Gain first hand advice on the practicalities of these devices and the advantages and disadvantages of each - how will they impact your daily workload
• Hear how you can make similar investments in your company to maximise new channel promotion for your drugs

Head of Business Systems, Ratiopharm

IT has moved from an administration tool in the financial department to a strategic weapon for the whole company. Therefore the IT manager of today, needs to understand the business in order to be able to have success in his job and not just ensure as little down time as possible

• Discover how digital detailing will improve share of voice and benefit from a real life example of a wireless deployment and hear how it will impact ROI
• Gain fresh ideas on how to handle downtime on wireless devices
• Benefit from a time line example for e-detailing implementation and associated costs

Vice President, Agnitio

The workshop sessions will be based on interactivity and will give you the chance to gain maximum amount of authoritative, independent and objective knowledge on your own key challenges. They are designed to help arm you with fresh ideas, innovative solutions and personalised tuition so make sure you come armed with your questions and concerns to gain maximum benefit

Managing and securing mobile applications and data - experiences with large field deployments

• How to successfully manage a diverse estate of devices including smartphones, PDAs, tablets and laptops
• Step-by-step methods to examine deployment challenges including how to secure data and applications in mobile devices
• Investigate deployment case studies from across and outside the pharmaceutical industry
• Tested methods that will help you uncover optins for lowering the total cost of ownership

Account Manager, iAnywhere

How mobilizing data through BlackBerry devices can improve the Medical Field

• Examples of pushing real time information to and from the required places easily and reliably
• Providing professionals with all necessary information about:
1. sick people (Doctors access to files on remote)
2. medicines (have the Vidal in the palm of your hand)
3. diseases - medicines (updated info on diseases and medicines)
• How to enable the Medical Sales force to offer realtime support to and from medical companies (real time SAF with access to all medicines, pricing, stocks… orders online)

Account Manager, RIM-BlackBerry, SPAIN

Intelligence Applied - From Data Overkill to Effective Technology Utilisation on a Sales Rep Level

• Hear how you can improve the typical sales rep workflow through available information and tools
• Learn how to overcome the challenges of CRM being the main focus for efficiency
  Find out the role mobile and wireless processes play in driving sales force productivity
• Take away top tips to guarantee successful mobile implementation and keeping the momentum
• Real life examples of how you can measuring the success and ROI of mobile and wireless field force deployments

European Director, Sales Performance and Compensation, IMS Health

Evolution of Novartis’s sales force automation solutions from off-line to 100% online real time web from a business, application and technology perspective

You will learn how Novartis Mexico have developed mobile and wireless technologies from 2005 to present day:

• Hear how and why Novartis enabled reps with handheld devices with email, internet and intranet capabilities and how this offline application increased data efficiency
• Find out how you can improve synchronisation performance with xDSL
• Enhance mobility and improve reps access to up to date information, where geographically feasible through voice over cellphones, data over PDAs with WiFi
• Gain first hand experience of how Novartis achieved maximum mobility with converged Voice/Data solution (GSM+GPRS) and 100% real time access to web applications
• Up to the minute information on how you can converge GPRS + GSM and Wi Fi (Voice + Data + Bandwith) to improve service and customer contact
• Hear how you can tackle challenges and reap the benefits of technology to improve sales force effectiveness and work-family balance

Head of Mobility / PCLCM - RSC Latam, Novartis
IT FieldForce Project Manager - Novartis

Serono's mobile and wireless deployment of Pocket PCs to improve sales efficiency

• Hear why Serono decided to pilot a mobile solution in combination with their global Sales Force Effectiveness program
• Find out how to run it on Pocket PC devices connected with wireless capabilities via GPRS phone wireless e-Mail and Internet connectivity
• The importance of selecting the right partner to pilot a mobile and wireless implementation and hear how to fine tune your implementation roadmap according to product evolution
• Up to date information on Serono's 2006 phased rollout plans and why an integrated Sales Force training program for field reps and field line managers will be detrimental to its success
• Take a look at the future potential of this initiative and what the expected gains are likely to be

Director Marketing & Sales e-Solutions, Serono and Sylive Ouziel, Senior Executive, Accenture

Learn how to execute a successful deployment of pocket PCs and increase sales efficiencies

• Find out the reasons why you should consider Pocket PC implementation
• Discover how mobile development will improve your sales efficiencies
• Hear how Janssen Cilag were able to improve idle\down time for reps between doctor visits physician and the impact it had on productivity levels
• Critical success factors you must consider to ensure automatic synchronisation of pocket pcs with mainframe customer databases

Executive Director, J&J

The business case for deploying Tablet PCs to increase sales force impact and optimise collaboration between sales & marketing functions

• Hear how you can automate your sales call reporting process through Tablet PCs and dramatically increase efficiency
• Find out how tablet PCs will allow you to synchronise and store the data you capture from physician interactions successfully into SFA systems – and deliver targeted messaging in a cost and time efficient manner
• How mobile devices can be used to disseminate vital information such as new visual aids, clinical reprints, opinion-leader videos, case studies and physician surveys to the field faster!
• Assess the real gains of using mobile technology in the field and how it can reduce administrative and distribution costs associated with sales and marketing activities

Proscape Technologies

Amgen’s successful deployment of PDA applications in the field

• Hear how PDA applications will bring value to your commercial model
• Discover where you will gain benefits when deploying functionality to Pocket PCs
• Find out the timeframes Amgen worked towards for this implementation - Learn how to set the appropriate timelines for your own project
• Understand the likely challenges associated with PDA deployment and gain valuable advice on how to overcome them
• Gain exclusive insights on the success levels of this application for Amgen, lessons learnt from PDA deployment and the results they achieved

Mobile Project Manager, Amgen

How Lundbeck implemented Tablet PC’s to improve physician detailing

• Use of tablet pcs to improve physician detailing and closed loop promotion
• Learn how you can align sales and marketing strategies through the usage of tablet pcs
• Find out how you can construct powerful marketing messages that are tailored to the changing prescribing habits of doctors.

Head of Department, e-Education, Lundbeck

How Orion Pharma built a user friendly and user driven SFA solution

• Learn the importance of fine-tuning your CRM process to ensure easy usability and system buy in
• How Orion overcame their past technological struggles through a user driven SFA system
• Hear about the fundamental principles and functionalities of Orion Pharma’s new SFA solution – How has this impacted the success of this project
• Gain exclusive insights into the response Orion’s new solution received from the field
• Discover the key lessons learnt from this project and how it has impacted other technology adoption by Orion – What key messages can you take away?

Group Manager for Financial, Sales and Admin Solutions, Information Management department, Orion Pharma

Synchronising mobile\wireless devices with your mainframe CRM system

• Analyse the advantages of synchronising your CRM system with mobile devices to overcome challenges of translating and capturing data in real time
  Find out how to train your reps for a seamless transfer of information to improve your marketing messages and understand physician prescribing habits
• How you can co-ordinate the use of mobile applications and systems to improve productivity levels of your sales force
• Learn how to capture real time data and effectively feed back into internal systems to modify and profile customer behaviour, prescriptions and attitudes.
  Use of technology and information sources to boost sales force effectiveness through multi channel CRM

President, Infonis

Wireless and Mobile Technology for reps: Is it easy or difficult to implement?

• A list of do’s and don’ts in mobile implementation based on practical field experience
• Hear how you can organise the roll out based on business needs and not on technical upgrades
• Gaining acceptance – The critical importance of ensuring new technology is not only “accepted” by reps but also used in the field
• Understand the vital role various levels of Field Force Management play in motivating and coaching reps to use wireless and mobile connections in the field
• Sharing the results – Pfizer’s experience of running mobile and wireless implementation pilot projects in Belgium – takeaway crucial learning points and improve the success of your projects

Field Force Support Manager, Pfizer Belgium