Day 1
| Eyeforpharma Multichannel & Mobile Summit Europe 2012 | ||
| 07:00 - 08:45 | Registration/Morning Coffee | |
| 08:45 - 09:00 | Opening Remarks | |
| 09:00 - 09:20 |
Sustain digital innovation in an ever changing environment
Tim White, European Head of Digital Commercialization, Novartis |
|
| 09:20 - 09:40 |
Mobile optimisation the Google way
Ben Barokas, General Manager - Market Development, Google |
|
| 09:40 - 10:00 |
Will mobile allow pharma to attain its goals through gamification?
Dave Clarke, Senior Consultant, Complete Digital |
|
| 10:00 - 10:30 |
Using digital customer insight (Digital IQ) to define a European digital strategy
Mads Peterson, President EMEA, Vertic |
|
| 10:30 - 11:00 | Morning Coffee | |
| 11:00 - 11:30 |
New customer insights on how physicians are using mobile
Peter De Jong, Director, Elsevier |
|
| 11:30 - 11:50 |
Big data capture, analysis and compliance
Beth Wolff, Global Head of Patient Insights, LEO Pharma |
|
| 11:50 - 12:10 |
Provide the business case for your strategy & change your company culture
Rebecca Jones, VP Marketing Effectiveness, BBC Worldwide |
|
| 12:10 - 12:40 |
Managing compliance across all channels
James Brown, CEO, Zinc Ahead |
|
| 12:40 - 13:45 | Lunch | |
| 13:45 - 14:30 |
Find the right multichannel model for your company
Kai Gait, Director Digital Marketing, GlaxoSmithKline Tim White, European Head of Digital Commercialization, Novartis |
|
| 14:30 - 15:00 |
Building an evolving Multichannel Strategy to deliver your goals
Helen Carter, EMEA Multi Channel Director, Quintiles |
|
| 15:00 - 15:30 |
Implement customer-centric multi-channel marketing today
Fred Bassett, Founder and Head of Strategy, Blue Latitude |
|
| 15:30 - 16:15 |
Building your brand through targetted online patient engagement
Angel Gonzales, CEO, Ideagoras |
|
| 16:15 - 16:45 | Networking Coffee | |
| 16:45 - 17:45 |
Workshop: How well connected are you with your customers?
Lisa Alderson, Direct Marketing Business Development Director OneKey Solutions, Cegedim |
|
| 17:45 | Networking Drinks | |
Day 2
| 08:00 - 09:00 | Registration/Morning Coffee | |
| Sales, e-Tools & CLM Implementation | Content, Multichannel Planning & Engagement | |
| 09:00 - 09:30 |
Liberating Mobile Technology
Morten Hjelmsoe, CEO, Agnitio |
Integrate mobile seamlessly into your brand strategy
Timm Walrodt, Senior Global Project Manager, NovoNordisk |
| 09:30 - 10:00 |
The Pharma Marketer’s Dream: Is it Finally Coming True?
Dario Ghoddousi, SVP - Global Sales and Marketing, Cegedim |
Gain the competitive advantage as mobile disrupts healthcare
David Doherty, CEO, 3G Doctor |
| 10:00 - 10:30 |
A fresh approach to CLM which your management likes and your reps love
Arik Brückner, Business Development, Pitcher |
Set up your organisation to produce real-time content through twitter and the web
Felix Jackson, Co-Founder, MedDigital |
| 10:30 - 11:00 | Morning Coffee | |
| 11:00 - 11:30 |
Gain clarity on the fDa social media and medical device guidelines
Felix Jackson, Co-Founder, MedDigital |
New ways of being heard - customer-centric multichannel strategy with solid ROI
Sebastian Koelsch, Vice President, Anthill Agency |
| 11:30 - 12:00 |
Provide the business case for digital and changing company culture
Florent Eduoard, Global Head of CRM, AstraZeneca |
Fill the gaps in the patient journey with innovative mobile solutions
Kathi Apostolidis, Patient |
| 12:00 - 12:30 |
Gain the competitive advantage as mobile disrupts healthcare
David Doherty, CEO, 3G Doctor |
Global multichannel planning masterclass
Daniel Ghinn, CEO, Creation Healthcare |
| 12:30 - 13:45 | Lunch | |
| 13:45 - 14:15 |
Improve your rep's mobile adoption and performance through better trainingr
Ifti Ahmed, Head of Sales Academy, Merck Serono |
Opportunities in Multichannel Marketing
Alex Butler, Founder, The Social Moon |
| 14:15 - 14:45 |
The true ROI of Mobile
Francis White, Business Director, Medtronic |
Integrate social media with online & offline approaches with to engage key stakeholders
Morten Kamp Jorgenson, Director, Corporate Brand & Reputation, Group Marketing & Customer Insight, Vestas |
| 14:45 - 15:15 |
Manage change and internal stakeholders for a sustainable multi-channel strategy
Nitin Gandhi, Operational Excellence Leader- EU/AfME, Pfizer |
|
| 15:15 - 15:45 | Closing Remarks | |
