It was great spending time with pharma colleagues who have similar issues and challenges.
Jennifer MerrickInteractive Marketing Manager
Roche
- Why oncology market access models must evolve
The proliferation of stakeholders makes oncology market access increasingly complex—and successful models increasingly essential. Peter Mansell reports.
9:59am, 7th Sep 2010 - Comprehensive strategies for market access
Alan Crofts outlines the flexible market access strategies needed to address the needs of clinical and non-clinical decision makers.
9:51am, 7th Sep 2010 - Market access: Risk sharing and alternative pricing schemes
Shared-risk agreements can represent uncertain rewards for drug makers and payers. What you need to know before entering into one.
2:33pm, 10th Aug 2010
Sponsors
Gold Sponsors
The people of ParagonRx are experts in risk mitigation and appropriate use of medications and medical devices. We demonstrate the qualifications, focus, experience and responsiveness that create confidence amid the uncertainties of this rapidly evolving field. We literally wrote the book(s) on risk management, have helped build and launch better therapeutic options for numerous clients since 2001, and are now helping to lead the evolution of the disciplines of appropriate medication use and effective risk management..
imc2 health & wellness is a brand engagement agency. We are the connection creators, relationship artists, and transaction builders of the Relationship Era - a new period in marketing's evolution. Our purpose is to advance relationships, and our approach to marketing creates brand engagement - experiences between brands and people - that positively affects relationships. We call it ME+YOU, and for clients committed to a different way of marketing, it delivers results. In 2009, we launched imc2 health & wellness to provide a more specialized range of services for our healthcare brands, including Pfizer, GlaxoSmithKline, Millennium (The Takeda Oncology Company), EMD Serono, The American Diabetes Association, Shire Pharmaceuticals, Eli Lilly and Company, and Johnson & Johnson. Our experience spans a variety of categories within the health and wellness space, including initiatives for consumer health companies, biotechnology & pharmaceutical companies, medical device & diagnostics organizations, health & hospital systems, pharmacy benefit management companies, and advocacy groups.
We understand the monumental shifts in marketing (and the resulting opportunities), partly because we helped create them. With offices in Dallas, New York City, and Philadelphia, we're building on that legacy in a new marketing era - helping brands thrive at a time when ME+YOU is the way forward.
UBC is a global medical and scientific affairs organization that partners with life science companies to develop and commercialize their products. We help clients generate authoritative, real-world evidence of product effectiveness, safety and value, to assist health care decisions and enhance patient care.
UBC brings together recognized scientific and industry experts, research operations professionals, and leading-edge technologies to provide innovative solutions across the product lifecycle.
With experts and operations in strategic locations worldwide, UBC offers the global reach and local expertise necessary to support the largest and most complex multinational product development programs.
HERON has grown organically after being privately founded in the UK in 1999 and now operates from offices in four countries with over 100 employees while continuing to experience substantial growth. The growth HERON is experiencing is driven by business success that in turn comes from partnering with clients to deliver high quality healthcare value definition related services.
HERON's core business fields include the backbone of value definition and delivery including health outcomes and pricing and reimbursement strategy.
These capabilities, together with experience and proven success in global programs, are driving geographic expansion, particularly in the US market that is often important, always complex, and continuing to change.
Want To be a Sponsor/Exhibitor?
If you want to join the line up of the biggest companies in the Market Access field and want to take advantage of the business opportunities at the conference contact:
Ed HarrisVP of Sales Worldwide
T: +44 (0) 207 375 7173
F: +44 (0) 207 375 7576
E: eharris@eyeforpharma.com










