After graduating in Geochemistry, Martin began his career in Oil Exploration as a Petroleum Geologist. Moving into the Pharmaceutical industry, Martin worked his way up from Sales Rep through increasing levels sales management, before moving to Hoechst Marion Roussel to lead the Trading & Hospital Contacting team. Whilst at HMR, Martin also working in Marketing and Business information before the formation of Aventis, which created the new role of Commercial Intelligence Manager. Responsibilities included Marketing Planning, Promotional resources, CRM, Sales Force Effectiveness and most things Strategic. Now at Novartis, Martin has headed the Global teams for Marketing & Sales Effectiveness, Sales, and his current position is Head of Global Marketing & Sales Operations for the Ophthalmics Business Unit. Martin regularly presents on Operational Excellence and has recently had work published in Scrip magazine.