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CALL FOR PAPERS
eyeforpharma’s Pharma Marketing Excellence Congress USA –is an
unmissable opportunity to discuss and learn about some of the most pertinent
issues challenging innovative marketers, and to hear from the best industry
experts about how you can take maximum value of the opportunities that exist.
Eyeforpharma Congress will bring together a top selection of Pharma specialists
and experienced professionals to share their knowledge, to share their views
and present on the hottest topics around ROI. The following topics will be
covered at our unique conference:
| FORECAST YOUR FUTURE: Independent
market analysts predict the future of marketing. Learn about the key opportunities
– and threats – to the profitability of your brands |
| FUTURE-PROOF YOUR MARKETING EXCELLENCE:
Analyse the additional core skills, experience and attributes product
and marketing managers need to acquire |
| CONNECT STRATEGY TO YOUR FINANCE
TEAMS AND SHAREHOLDER PRICE: How better-measured and tested campaigns
will justify business-critical decisions to finance directors |
| LUCRATIVE WAYS TO MONITOR, MEASURE
AND ASSESS YOUR MARKETING STRATEGY: Use ROI analysis to devise strategies
that secure increased profits and improved shareholder value |
| LOOK OUTSIDE THE INDUSTRY:
Learn how global brands like Virgin and Pepsi use ROI analysis to shape
their consumer marketing – and apply their experience to your own
products |
| LIFECYCLE MARKETING: Find
out how to choose the marketing routes that generate maximum profit from
every drug you produce – at every stage of its existence |
| BUILD BRAND AND CUSTOMER LOYALTY:
Discover how other pharma companies make their brand names work harder
for their products – and the ROI implications |
In 2006, we hosted a spectacular event which attracted over 100 Marketing
VPs, Managers and Directors. This year’s conference has been dubbed
by several Pharma VIPs as the most prestigious and significant place where
you will gain significant knowledge on how to optimise your company’s
marketing potential and crate marketing excellence. No other conference can
guarantee you the insights, the knowledge and the networking you need to improve
your marketing excellence.
For the latest programme information please email richard@eyeforpharma.com
or call +44 20 73 75 72 03
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