Home | Customer Centric Marketing Summit USA | Patient-Centric Conference 2011

Drive engagement, loyalty and retention in pharma by implementing a customer centric marketing strategy

This is a must attend event for all pharma marketing executives. Customer Centric Marketing for Pharma 2011 features industry-led keynote presentations, case studies, panel debates and high-level networking. This event is aimed at facilitating the impending transition in pharmaceutical marketing from product-centricity to customer-centricity. Hear from top industry experts about the best ways to prepare your marketing strategy for the future:

Increase physician engagement: Create a positive customer experience with physicians by understanding their unique clinical, profession and personal needs.
Improve patient engagement: Provide relevant content and give feedback to gain patient trust, anticipate changing needs and add value
Get a 360° view of your customers: Implement effective targeting and data/advanced analytics strategies to evaluate customer behavior and refine customer segments
Create customer loyalty: Through incentive programs and community building, learn how to improve retention by building lasting relationships with your customers.
Guarantee your marketing is customer-centric: Create a unified approach to your marketing strategy that will allow you to maximize marketing ROI and deliver cost effective healthy outcomes
Customer centric marketing in action: Case Studies from leading pharmaceutical executives at GSK, Pfizer, J&J, Sanofi-Aventis and transferrable industries detailing the steps they are taking to be more customer-centric.

What past eyeforpharma delegates are saying

“A great opportunity to exchange and gain best practices and get inspired. Excellent!”

Yasmona Eroglu
Global Brand Manager
Novartis

“Would recommend this conference to anyone within pharma. Was very impressed with eyeforpharma”

Johanna Jarvic
Head of Advocacy
Pfizer

“Deals with the most critical business challenges - it fuels future orientations”

Paul Klusters
Director
UCB

“Very valuable presentations - showed what will be happening in 5 years time”

Nick Pope
Global Director
Bausch & Lomb

“Finally, an agenda that walks that critical line between managing the present and mastering the future”

Tony Fross
Senior Director
Pfizer

Marketing Thought Leadership

Hear from these senior thought-leaders in the pharma industry about customer-centric marketing and why now is the time for pharma to embrace customer-centricity.

Hear from:

Click here to register and meet these industry leaders at the event

Download the brochure today and stay up to date with all new developments

An Agenda Requested By You

After months of research with top pharmaceutical marketing executives, we know that customer-centricity is the next big thing in pharma. Here is a quick glance at some of the topics we will be covering

Learn why now the time is now for pharma to incorporate customer-centric marketing
Case Study: Exclusive insights from GSK detailing the steps they have taken to be customer-centric

Creating the right customer centric marketing strategy to create customer satisfaction
Case Study: Find out how Johnson & Johnson is keeping customers opted into their marketing channels

Using mobile and social media to engage both physicians and patients
Best practices in engaging customers and bringing them welcomed, relevant content and value

New developments in social media
Case Study: Analyze new social media trends and hear how Citibank is using social media to relate to their customers.

Micro-targeting and segmenting your customer base
Segment your customers to provide the right content to the right people and maximize ROI

Applying metrics to peer, patient, and physician decision making
Hear from leading patient organizations on the best ways to measure peer and patient influence

Cross-Industry lessons on engagement, loyalty and retention
Case Study: Outlining the steps the hospitality industry has taken to be more customer-centric and the positive outcomes they have achieved.

Using customer centric marketing to enhance loyalty and retention
Learn why a positive customer experience can revolutionize your marketing strategy

Download the brochure today and stay up to date with all new developments

The Date Is Set

Now is the time to start thinking about Customer-Centric Marketing USA 2011. The dates are set for June 27th-28th at the Radisson Warwick in Philadelphia, Pennsylvania - so pencil them into your calendar! This event will be the biggest, most-customer focused pharma conference yet, so don’t miss out.

If you have any ideas or would like to get involved with this meeting, please do not hesitate to contact me. I’d love to hear from you. Also, please keep in mind the Early Bird pricing deadlines in order to get the best possible rate for this groundbreaking event. There are also special group delegate rates, so please contact me for more information about that.

To download the 8-page PDF e-brochure and also see the presentations from last year’s eCommunications and Online Marketing Summit, then click here

Hope to see you in Philadelphia!