Drive engagement, loyalty and retention in pharma by implementing a customer centric marketing strategy
This is a must attend event for all pharma marketing executives. Customer Centric Marketing for Pharma 2011 features industry-led keynote presentations, case studies, panel debates and high-level networking. This event is aimed at facilitating the impending transition in pharmaceutical marketing from product-centricity to customer-centricity. Hear from top industry experts about the best ways to prepare your marketing strategy for the future:
- Increase physician engagement: Create a positive customer experience with physicians by understanding their unique clinical, profession and personal needs.
- Improve patient engagement: Provide relevant content and give feedback to gain patient trust, anticipate changing needs and add value
- Get a 360° view of your customers: Implement effective targeting and data/advanced analytics strategies to evaluate customer behavior and refine customer segments
- Create customer loyalty: Through incentive programs and community building, learn how to improve retention by building lasting relationships with your customers.
- Guarantee your marketing is customer-centric: Create a unified approach to your marketing strategy that will allow you to maximize marketing ROI and deliver cost effective healthy outcomes
- Customer centric marketing in action: Case Studies from leading pharmaceutical executives at GSK, Pfizer, J&J, Sanofi-Aventis and transferrable industries detailing the steps they are taking to be more customer-centric.
What past eyeforpharma delegates are saying
“A great opportunity to exchange and gain best practices and get inspired. Excellent!”
Global Brand Manager
“Would recommend this conference to anyone within pharma. Was very impressed with eyeforpharma”
Head of Advocacy
“Deals with the most critical business challenges - it fuels future orientations”
“Very valuable presentations - showed what will be happening in 5 years time”
Bausch & Lomb
“Finally, an agenda that walks that critical line between managing the present and mastering the future”