Speakers

Daniel Ghozzi, Area Director CIS, Business Development Director Russia, CIS. UCB Pharma

Before coming to work for UCB Daniel has worked in Astra Zeneca in a variety of sales and operational excellence roles. He joined UCB Phama in 2008 as Operational Director asn has been in charge of managing Sales Forces organization PC and Hospital, designing a new sales structure for Hospital and Primary Care business units (following takeover of SCHWARTZ Pharma and restructuring plan) ; responsible for 220 Sales Reps and 18 First Line Managers. He has also set up of new business performance reporting tools and Team development tracking tools. Daniel has Docotor medicine-stomatology from Moskovskaja Medicinskaja Akademija imeni 'I.M. Secenova', high-level certificate in immunikigy from Paris VII University and High Education Cetificate in Management from Jouy-en-Josas.

Herman Inozemtsev, Deputy CEO Director Portfolio Development 36.6

Previously Herman worked in the following companies: Marketing Director for Veropharm (Russia), Sales Director for Russia with Pasteur Merieux Connaught (later Sanofi-Aventis), Product Manager and Marketing Manager for Russia with SmithKline Beecham (later GlaxoSmithKline), and Strategic Marketing Counselor with Centrelink (Sydney, Australia). He has worked at HQs of pharmaceutical companies in London and Philadelphia as well as has been Marketing Consultant for Russian pharmaceutical businesses and Australian companies.

He received his marketing diplomas at Moscow Humanitarian University, Cambridge Marketing College (Great Britain) and Chartered Institute of Marketing (London, Great Britain). In 1999-2002 he went to Australia to work and get his MBA at Australian Business School (Sydney).

In October 2005 Herman Inozemtsev published a new successful book on topic of marketing planning “Marketing Thinking – Product Planning” (bilingual Russian|English, Moscow, Litterra Publishers).  Since January 2007 he teaches master-classes at State University High School of Economy and Pharmaceutical Marketing School. His book is official teaching aid.

Although he has neither medical nor pharmaceutical education, Herman Inozemtsev has managed to become one of the Opinion Leaders of Russian pharmaceutical businesses. He takes an active part in the largest international business forums (e. g. Adam Smith’s, Marcus Evans, Fleming Group, Infor-Media, Expert etc.). He is also co-chairman of the leading Russian pharmaceutical marketing association – RAFM.

Andrey Belashev, Director Business Development, Valenta

Mr. Belashov is a graduate of Moscow Medical Academy n.a. I.M. Sechenov, besides he got residency training and finished the postgraduate school of medical education.

Mr. Belashov is engaged in the pharmaceutical business since 1991. Having started as a medical representative he made his career step by step.

He worked in several companies, including Pfizer at the position of National Sales Manager since 1994 till 2000.

For the last five years he has been working in Valenta Pharmaceuticals (Otechestvennye Lekarstva till April 2008) at the position of Business development Director. Before that he was the General Manager of the trading house Avanta and the Head of the Unifarm Representation Office in Russia.

Andrey Belashov is the recognized expert in the sphere of remedies promotion. More over he is the prize-winner of various professional contests.

At the Awarding Ceremony of Marketing Directors, organized by the Adam Smith Institute in October 2008, Mr. Belashov won two nominations at once: the Best Marketing Director of the Year and For Outstanding Contribution to Marketing Sphere in Russia.

Maxim Lisitsyn, Field activity coordination manager Les Laborotoires Servier Member of Coordinating Counsil Russian Association of Pharmaceutical Marketing

Since the education at the Faculty of Scientific Staff of Moscow Medical Academy n.a. I.M.Sechenov has been finished and just after graduation studies Maxim is started his work in the currently leading market research company COMCON-Pharma as project manager of the syndicate regular surveys MEDI-Qtm «Doctor’s opinion» (1999) and Prindextm «Drugs prescription monitoring» (2001). In 2005 Maxim has been invited to the position of Business Support Department manager into Sanofi aventis Russia. The main goal of that work was managing of different services, supported marketing and sales departments: market research, SF trainings, SFE, ETMS and International Congresses KOLs participation support. Then Maxim is keen his interests at SFE tasks and during 2007 and 2008 years has been working for first-rate Russian company Pharmstandart. Last October Maxim’s author’s seminar “SFE. Approaches to the implementation of drug promotion methods optimization or “to be in time in right place” was presented in the bounds of works of Pharmaceutical Marketing School. As a member of Coordinating Council of Russian Association of Pharmaceutical Marketing (RAFM) Maxim organized the following round tables of RAFM in 2007-2008: “SF quality of works assessment or how to fraud a CRM system”, “Information flows integration: from simple analysis to BI creation”, “Ways of pharmaceutical market segments development: Field Force”. Currently Maxim is working for Les Laboratoires Servier as Field Activity Manager and leading the group of SF activity and sales analysis with coordination tasks for Medical Representatives Department in the Company. Close to 10 year’s experience of Maxim works on Russian pharmaceutical market allows to him to know approaches of SF (with SF) methods of works and their activity analysis based on external as well as internal data.

Olga Mirolyubova, Marketing Director, Europlant

Mirolyubova Olga was born in 1972. In 1995, she graduated from Moscow Medical Academy as a pharmacist. For 7 years Olga worked in KRKA where she started her career as a medical representative and rose to senior brand manager. She had contributed in OTC brands development such as Pikovit, Duovit, Septolete. In 2005 she joined Sanofi-Aventis as a senior group product manager. Since 2008 Mrs. Mirolyubova works as Marketing Director in Europlant Company.

Olga Mikhailova, Rx Brands Business Unit Director Teva Russia

In 1992 Olga Mikhaylova had graduated the therapeutic faculty of Altay State Medical University with distinction. After she graduated the institute she continued the education in the clinical residancy and specialization in clinical pharmacology was obtained. She worked in the department of clinical pharmacology of Altay State Medical University. Since 1998 Olga has experience on the pharmaceutical market of Russia. She worked in the company KRKA, after starting from a medical representative, further as a product manager, the Head of Rx and clinical trials department and then on the position of the Head of Sales and Marketing for Rx. Since 2007 she has worked in Teva, at present on the position of the Business Unit Director.

Dmitry Sovetkin, Director of Sales and Marketing, Solvay Pharma

“Nothing but honest and conscientious attitude to your duties will make your colleagues, superiors and direct reports respect you…”  Dmitriy Sovetkin, Sales and Marketing Manager, Solvay Pharma

Dmitriy Sovetkin graduated from Ural State Medical Academy in 1990 and started to work as an anaesthetist in Yekaterinburg Diagnostic Center, in 1994 he became the head of the anaesthetist department. Dmitry started his work in pharmaceutical field in 1998 at first as a MR of Berlin-Chemie. Very soon he was promoted to become Regional Manager; at this position Dmitriy was responsible of company sales in the Ural Region. From 2003 up to the previous year Dmitriy worked for Merz Pharma in a range of positions – as an OTC Manager, Head of pharmaceutical Department, Marketing and Business Development Manager. In April 2008 Dmitriy was appointed to be a Sales and Marketing Manager in Solvay Pharma.

Sergey Sokolovski CRM Director Cegedim Dendrite

Sergey Sokolovsky graduated from Moscow Ordzhonikidze Institute as engineer-economist. From 1981 until 1991 Sergey was in charge of development and implementation of software and database systems in different areas:

• Nuclear power plant
• Control systems of Post Offices
• Real Estate sector
• Paperwork audit automatic systems

From 1992 until 2004 Sergey as CEO of computing company “Intrasystems” was responsible for following areas:

• Software, hardware and network systems distribution
• System integration
• Development and implementation of software and database systems.

From 2004 and at the present Sergey works as CRM Director for Cegedim Dendrite Russia. He is in charge of development and implementation of CRM systems across wide range of pharmaceutical companies. Sergey successfully implemented more then 40 projects that cover around 6500 subscribers in Russia. Additionally Sergey responsible for training and organizing seminars.  

Gerhard Arnhofer HCP Education Solutions Leader EMEAC Region Business Team Merck MSD Regional Business Support Centre GmbH

Mr Arnhofer was Born in Graz, Austria in 1977.

Paramedic, Basic & Intermediate Life Support Trainer for Paramedics & Lay People at Austrian Red Cross
Medical School in Graz - Austria, Durban - South Africa & Berlin - Germany

Merck, Sharp & Dohme Limited United Kingdom in several Multichannel Marketing & Education Positions since 2005 [univadis.com]

since 2009 HCP Education Solutions Leader for MSD RBSC, responsible for eLearning in Europe, Middle East, Africa and Canada

Alexander Melnikov, Marketing and Sales Director Jelfa

Alexander Melnikov had graduated Volgograd Medical Academy in 1997. He used to work as a doctor and got MD PhD degree in 2001. He has been working in pharmaceutical market since 2002. A. Melnikov started work as a medical representatives and made his career in some famous companies step by step (Product Manager, Group Product Manager, Deputy of Director BU). Now A. Melnikov is working for Jelfa as Sales and Marketing Director.

Nikolay Zinin, Sales Force Effectiveness Manager Dr. Reddy's Laborotories

Mr.Zinin graduated Moscow Engineering-physical Institute in 1986 on a speciality the engineer-physicist. 1997- 2000 he had got business MBA education in American Institute of Business and Economics. In pharmaceutical business has worked since 1993. 1993 - 2003 company Glaxo, GlaxoWellcome, GlaxoSmithKline.Career in the company he has finished as manager on information systems. With 2004-2006 worked in company AstraZeneca where also was engaged in various projects connected with field forces effectiveness. Since 2007 works in company Dr. Reddys Laboratories the manager by efficiency.

Denis Vyaznikov, Head of Sales Force, Valenta

Denis Vyaznikov, National Sales Manager, Valenta (Otechestvenye Lekarstva until April 2008)

He graduated from Izhevsk Medical Academy and got his diploma in urgent cardiology.

He started to work in the pharmaceutical business in 2002 in Pfizer LLC as a medical representative. Then he was promoted and became CNS and gynecology team district manager in Moscow region Pfizer LLC.

Since 2005, D. Vyaznikov has started his career in Valenta as Moscow Regional Manager (OTC, hospital and Rx department). He holds National Sales Manager position since January 2007 in CNS and then all Rx departments. Now Valenta’s CNS portfolio is one of the leaders in this market and all Rx portfolios demonstrate significant growth.

Yriy Chertkov Former Associate General Manager, OK Darnica Leader Medical Marketing Agency

The Experience of the work in pharmaceutical business: since 2000.

Passed all steps from medical representative to director on marketing.

3 - a medical representative 3 product - a manager 1 - a business - unit manager

more than 2 years - a Deputy of the general director FF "Darnitsa" on marketing and export.

At the this moment of time: leader Medical Marketing Agency.

The Author trainings programs:

• "Technology of the incremental functioning in drugstore"
• "Psychology of the influence"
• "Successful product - a manager" Author of the patented methods:
• "Trigernaya methods in drugstore".

The Author popular in medicine set of the book:

• "Methodses of the increase the trade turnover of the drugstore" Author popular in doctors to ambience of the book:
• "That will not teach in medical HIGH SCHOOL" Author of the program for doctors:
• "We and our patients"
  

Oleg Feldman General Manager COMCON Pharma

Oleg Feldman is General Director of the research company COMCON-Pharma (COMCON Group) since 1998. In 1986 he graduated from the Moscow Lomonosov Institute of the Fine Chemical Technology, with a specialization in chemical engineering and technology. In 1990 he achieved his designation as a Master of Sciences, Ph.D. in Chemical Technology. He started his career in Russian pharmaceutical market in 1989.  He worked at R&D department, distribution business and as a Marketing Director for the Balchug-Pharma pharmacy network. In 1996 he was trained in France in the ACTIM’s education program with specialization in “Pharmaceutical Market: Enterprise management.” Since 1999 he is Co-Chairman of the Russian Association of Pharmaceutical Marketing. He is a permanent participant and speaker at various local and international conferences on problems of pharmaceutical market (Adam Smith, Marcus Evans, EyeForPharma Conferences).

Alexander Kuzin, General Director Member of European Society for Opinion and Market Research (ESOMAR) DSM Group

Alexander Kuzin has been working in the field of marketing management on Russian pharmaceutical market since 1996. Since 2004 he is a Director General of DSM Group company specializing in research & advertising on the Russian market of medicines, nutritional supplements, cosmetics and parapharmaceutical products.

In 2005 the marketing agency DSM Group for the 1st time in Russia achieved to receive the certificate of conformance to the ISO 9001:2000 standards for the Quality Management System of “Retail Audit of  Russian Pharmaceutical Market”. Since 2006 all marketing researches realized by DSM Group meet ISO 9001:2000 requirements.

In 1996 Mr. Kuzin graduated from Moscow Phisical Engineering Institute having got a Diploma of Master of Physics. In 2002 he got a degree of Master of Business Administration (MBA).

Mr. Kuzin is a member of the guild of the Russian Association of Pharmaceutical Marketing (RAPhM) and a member of the editorial board of “Novaya Apteka” journal and of advisory panel of “Moskovskie Apteki” newspaper. The national industry Prize “Platinum Ounce” laureate. 

The sphere of Mr. Kuzin’s professional interests covers strategic and business planning and forecasting.

Sergey Shulyak Research Director DSM Group

Graduated from the Russian State Medical University; pediatricians’ faculty. He has been on the pharmaceutical market since 1995 (marketing and analytics). Mr. Shulyak is one of the founders of DSM Group. He was an idea-monger of the project which became the base for the company foundation – the Retail audit of the pharmaceutical market. Mr. Shulyak is a member of the Russian Association of Pharmaceutical Marketing (RAPhM), enters its auditing commission.

Tatiana Starodubtseva, PhD (Sociol.) Head, Sociological Research Department, Pharmexpert Market Research Center

Tatiana Starodubtseva graduated from Moscow State Youth Institute (Social Work and Information Systems Department) in 1999. In 2003, she received her PhD in sociology at Sociology Department of Russian State Humanities University (for the thesis on life strategies of young artistic intellectuals). In 2000—2007 she worked as Deputy Dean for research at the above department.

Besides teaching sociological and socio-economic research methods, sociology of marketing and advertising activities as well as mass media sociology, Tatiana Starodubtseva worked as analyst, focus group moderator, and project manager at a full-cycle advertising agency, communications agency, and pharmaceutical marketing research center. She also organized and managed sociological and marketing research in a variety of business and political areas.

Innokentiy Belotskiy General Director BrightConsult

Education
1996-2001: State University - Higher School of Economics, faculty of Economics

Career
Sputnik Labs
2001-2002: consultant
2002-2004: director of the ERP-systems department
2004-2005: executive director
During his work in Sputnik Labs, Innokentiy as the executive director was focused on both financial issues and management of ERP and CRM departments. Under his direction the company realized a number of major projects in implementation and maintenance of Microsoft Dynamics NAV and Concorde XAL.

BrightConsult
2005 – present: General Director

Under the management of Innokentiy Belotskiy, BrightConsult has become one of the leading players in IT consulting in the Russian market.

BrightConsult has achieved the reputation of a high-ranking, dynamic, professional and highly efficient company, what was approved by the following awards:

• Microsoft Gold Certified Partner (the highest status for the Microsoft partners)
• Member of the Microsoft President club (5 % of the best partners in the world) 
• Member of the “Microsoft Inner Circle” elite club